Principles Of Pricing

Author : Rakesh V. Vohra,Lakshman Krishnamurthi
Publisher : Cambridge University Press
Page : 261 pages
File Size : 42,9 Mb
Release : 2012-03-05
Category : Business & Economics
ISBN : 9781107010659

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Principles of Pricing by Rakesh V. Vohra,Lakshman Krishnamurthi Pdf

"Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in price (holding volume fixed) has a greater impact on operating profit than a 1% increase in volume or a 1% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to competitors, customers, and the channel. A careful analysis and understanding of those same actors could help them price in a more profitable manner. Hence, this book, which is designed to communicate the fundamental principles of pricing. In marked contrast to other books on pricing, this one is based on economic theory. This is not to deny the value to be had from looking at pricing through other lenses. It is simply that these other lenses do not yet provide a systematic and organized way to think about pricing. Economic theory does. Its power is not in the provision of to-do lists or the Gradgrind-like accumulation of facts.8 Rather, it is in generating the right questions to be asked. Both our own experiences and that related to us by our students who have taken our classes has confirmed us in this view. A second point of contrast with other treatments of pricing is that we convey principles through stylized examples rather than anecdotes"--Provided by publisher.

Author : Andre Gabor
Publisher : Unknown
Page : 0 pages
File Size : 47,6 Mb
Release : 1977
Category : Pricing
ISBN : OCLC:1330267798

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Pricing, Principles and Practices by Andre Gabor Pdf

Author : Rakesh V. Vohra,Lakshman Krishnamurthi
Publisher : Cambridge University Press
Page : 261 pages
File Size : 45,6 Mb
Release : 2012-03-05
Category : Business & Economics
ISBN : 9781107717787

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Principles of Pricing by Rakesh V. Vohra,Lakshman Krishnamurthi Pdf

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

Author : Martin Wohl,Chris Hendrickson
Publisher : Chris Hendrickson
Page : 404 pages
File Size : 48,6 Mb
Release : 1984
Category : Business & Economics
ISBN : 0471879894

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Transportation Investment and Pricing Principles by Martin Wohl,Chris Hendrickson Pdf

Author : André Gabor,Clive William John Granger
Publisher : Gower Publishing Company, Limited
Page : 276 pages
File Size : 53,9 Mb
Release : 1977
Category : Business & Economics
ISBN : 0566025981

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Pricing by André Gabor,Clive William John Granger Pdf

Author : Will Fraser
Publisher : Bloomsbury Publishing
Page : 404 pages
File Size : 42,5 Mb
Release : 1993-11-11
Category : Business & Economics
ISBN : 9781349133116

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Principles of Property Investment and Pricing by Will Fraser Pdf

This book is a comprehensive analysis of property investment and the market's determination of commercial property values and investment performance. The author examines the economic forces that operate in the property market by placing property in the context of the overall investment market and the local, national and international economies. Relevant concepts and principles of economics, investment and finance are identified; these are then used to explain the operation of the property market and property price determination. The text begins with a study of the stock market, identifying the principles and forces which explain the price determination of stocks and shares. These principles are then applied to commercial property investments and a simple theory is developed. The three major sectors of the property market (letting, development and investment) are then analysed in depth, and the pricing theory is reviewed. After an examination of the influence of government intervention, the subject is synthesised by detailed studies of three of the most turbulent periods in the history of the post Second World War property market in the UK. In this second edition, both the text and illustrative examples have been updated. The theory of the market's determination of rental values and yields have been substantially revised and developed. A new chapter, discussing the 1980s property boom and the 1990s collapse, has been added.

Author : Lawrence J. Vogt
Publisher : CRC Press
Page : 696 pages
File Size : 40,5 Mb
Release : 2017-12-19
Category : Technology & Engineering
ISBN : 9781420014785

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Electricity Pricing by Lawrence J. Vogt Pdf

As the advent of the Smart Grid revolutionizes how homeowners and businesses purchase and manage power, electricity pricing is becoming more complicated and intricate than ever before, while the need for more frequent rate revisions remains a primary issue in the field. A timely and accessible guide for the new industry environment, Electricity Pricing: Engineering Principles and Methodologies helps those involved in both the engineering and financial operations of electric power systems to "get the money right" while ensuring reliable electric service at a fair and reasonable cost. Explores both the business functions and engineering principles associated with electricity pricing Examining pricing approaches and opportunities, this book presents tools, viewpoints, and explanations that are generally not found in contemporary literature. It clarifies valuable analysis techniques, realistic examples, and unique lessons passed along from those inside the industry. This "how to do it" guide fosters a multidisciplinary understanding that integrates information, methodologies, and techniques from accounting, economics, engineering, finance, and marketing. Detail-oriented but still mindful of the big picture, this book examines the complex relationship between electricity, customers, and service providers in relation to pricing. Electricity Pricing also: Presents mathematical methods and techniques used to establish electricity prices, determine cost causation, and evaluate pricing structures and mechanisms Explores ways to translate and integrate cost elements into practical pricing structures Details how engineering concepts are used to apportion production, delivery, and associated costs to determine cost of service and to support all aspects of ratemaking strategy, design, analysis, and decision making This comprehensive professional reference addresses theory but remains grounded in no-nonsense practical applications. It is dually suited to introduce newcomers to the technical principles and methodologies of electricity pricing and provide veterans with a valuable consolidation of advanced tools for pricing analysis and problem solving. Watch an interview of the author at http://youtu.be/4fU8nkDVhNY

Author : Hermann Simon
Publisher : Springer
Page : 221 pages
File Size : 51,7 Mb
Release : 2015-10-20
Category : Business & Economics
ISBN : 9783319204000

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Confessions of the Pricing Man by Hermann Simon Pdf

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

Author : Robert Phillips
Publisher : Stanford University Press
Page : 387 pages
File Size : 43,6 Mb
Release : 2005-08-05
Category : Business & Economics
ISBN : 9780804781640

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Pricing and Revenue Optimization by Robert Phillips Pdf

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].

Author : Roger L. Conkling
Publisher : Springer Science & Business Media
Page : 412 pages
File Size : 41,6 Mb
Release : 2011-03-23
Category : Business & Economics
ISBN : 9783642154911

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Energy Pricing by Roger L. Conkling Pdf

This book describes the processes through which rates for energy consumption are derived, ranging from initial analyses of the supply and demand parameters to the final forms and levels of end-use consumer prices. The author argues against aggressive accounting procedures, and suggests criteria for choosing firm's position on pending public policy issues. A handbook on energy formulae for non-professionals is included in the book. The author is adjunct professor at the University of Portland.

Author : David A. Starrett
Publisher : Cambridge University Press
Page : 336 pages
File Size : 40,6 Mb
Release : 1988-06-24
Category : Business & Economics
ISBN : 0521348013

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Foundations in Public Economics by David A. Starrett Pdf

Discusses the major theoretical foundations of modern public sector economics. Includes market failures encompassing externalities, pure public goods, local public goods and natural monopolies. Representative voting, benefit cost analysis, incentive compatible design mechanisms and the free market are points also covered. Special attention is paid to financial arrangements, techniques for eliciting necessary information and identification of biases that will result from incorrect procedures.

Author : Walter R. Paczkowski
Publisher : Routledge
Page : 318 pages
File Size : 45,7 Mb
Release : 2018-06-27
Category : Business & Economics
ISBN : 9781351713092

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Pricing Analytics by Walter R. Paczkowski Pdf

The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.

Author : Özalp Özer,Robert Phillips
Publisher : OUP Oxford
Page : 976 pages
File Size : 51,8 Mb
Release : 2012-06-07
Category : Business & Economics
ISBN : 9780191634277

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The Oxford Handbook of Pricing Management by Özalp Özer,Robert Phillips Pdf

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Author : Dwivedi D.N.
Publisher : Vikas Publishing House
Page : 644 pages
File Size : 40,5 Mb
Release : 2009-11-01
Category : Business & Economics
ISBN : 8125916512

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Principles of Economics, 2Nd Edition by Dwivedi D.N. Pdf

Principles Of Economics Is A Comprehensive Textbook For Undergraduate And Postgraduate Students. The Book Begins With A Simple Introduction To Economics As A Social Science, Moves On To Basic Economic Problems Of Individuals, Firms And The Society Focusin

Author : Thomas T. Nagle,Georg Müller
Publisher : Routledge
Page : 332 pages
File Size : 54,8 Mb
Release : 2017-11-20
Category : Business & Economics
ISBN : 9781351733724

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The Strategy and Tactics of Pricing by Thomas T. Nagle,Georg Müller Pdf

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.