Product Photography

Author : Allison Earnest
Publisher : Amherst Media
Page : 128 pages
File Size : 45,8 Mb
Release : 2019-06-15
Category : Photography
ISBN : 1682034062

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Lighting for Product Photography by Allison Earnest Pdf

In the Internet age, shoppers often don't have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever--without the right photos, even the best product won't sell in today's marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone--and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully!

Author : J. Dennis Thomas
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 48,7 Mb
Release : 2013-12-17
Category : Photography
ISBN : 9781118721629

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The Art and Style of Product Photography by J. Dennis Thomas Pdf

High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.

Author : Nath-Sakura
Publisher : Rocky Nook, Inc.
Page : 533 pages
File Size : 43,5 Mb
Release : 2022-10-07
Category : Photography
ISBN : 9781681989310

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Product Photography by Nath-Sakura Pdf

Learn to master lighting and composition in order to create amazing product shots! Whether you’re photographing a bottle of wine or a painting, a pair of shoes or a piece of jewelry, successful product photography first requires a thorough knowledge of light. You need to fully understand how light works—angles, reflectance, quantity, quality, shadows, and more—as well as how it interacts with the materials, shapes, surfaces, and textures you’re photographing. Once you know where to place the light and how to shape it, along with key compositional and photographic techniques, you can create beautiful photographs of any product or object you encounter. Of all the photographic genres, product photography requires the most precision, a consistent workflow, and a deep knowledge of optics. While this may seem daunting, anyone can learn to take great product photographs with photographer Nath-Sakura’s Product Photography: Lighting, Composition, and Shooting Techniques. Filled with inspiring and beautiful imagery, this book features a wide variety of products with diverse characteristics that will help you learn to tackle any challenge. Is the material glass, metal, liquid, plastic, or rubber? Is the surface’s finish shiny, reflective, dull, matte, or satin? Is the texture smooth, rough, or somewhere in between? Nath-Sakura addresses all of this and more. As opposed to other “photo cookbooks” out there, this book dives deep into the essential concepts you need to know in order to gain a strong technical background for your work. Plus, alongside the text and final photographs are plentiful diagrams, behind-the-scenes shots, and lighting setups to help you on your journey to mastering product photography. Whether your images are destined for catalogs, magazines, advertising, or fine art applications, Product Photography equips you with what you need to know to create flawless product shots. Table of Contents Introduction Part 1: The Laws of Optics and Light, and How to Use Them Part 2: Volume, Texture, and Material Part 3: Lighting and Practice Part 4: Composition and Color Part 5: Image Analysis and Lighting Setups

Author : Kirk Tuck
Publisher : Amherst Media
Page : 127 pages
File Size : 46,5 Mb
Release : 2009-09-01
Category : Photography
ISBN : 9781584285625

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Commercial Photography Handbook by Kirk Tuck Pdf

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

Author : Don Komarechka
Publisher : Don Komarechka Photography
Page : 384 pages
File Size : 50,9 Mb
Release : 2021-05-07
Category : Photography
ISBN : 9780986820489

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Macro Photography by Don Komarechka Pdf

Step into a world of photography that most artists consider magical. The closer you get to things, the more fascinating they become. Unimaginable details can be captured with the aid of special photography techniques and equipment, detailed at length within these pages. Macro photographers play by a different rulebook. The challenges faced from the subject matter, the equipment and even the laws of physics make this an ambitious genre of photography. It can be abstract, it can tell stories, and it can spark your imagination. Author and “Mad Scientist” photographer Don Komarechka covers every area of macro photography, from simple beginnings and tips to help you get the most out of your first macro lens, all the way through a masterclass in the obscure. Topics include: - Redefining the rules of composition - Finding and exploring narratives we ignore - The challenges of magnification - Camera equipment choices and recommendations - Inexpensive ways to get “closer” - Controlling and sculpting light - Overcoming shallow focus - Using water droplets as lenses for enchanted refractions - The art of photographic discovery: “what if?” - Winter macro: snowflakes and freezing soap bubbles - Ultraviolet fluorescence macro - Stereoscopic 3D macro photography - MANY more topics down the rabbit hole

Author : Allison Earnest
Publisher : Amherst Media
Page : 127 pages
File Size : 43,6 Mb
Release : 2008-09-01
Category : Photography
ISBN : 9781608951048

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Sculpting with Light by Allison Earnest Pdf

Techniques for creating flawless lighting show photographers of all levels how to take full control of their photographic atmosphere in this indispensable guide. Illustrating the physics that govern light; the visual difference between the eye and camera; the qualities of incident and reflected light; and the effects of the size, intensity, direction, contrast, and ratio of light, this manual offers tools for sculpting the face for remarkable portraits. The three desirable positions for the main light are described in detail, as well as how to use those arrangements to accentuate all types of faces—oval, long, angular, heart-shaped, and square—to create portraits with a variety of different effects, from romantic to edgy to high fashion.

Author : DAVID. TAYLOR
Publisher : Ammonite Press
Page : 176 pages
File Size : 53,7 Mb
Release : 2017-05
Category : Electronic
ISBN : 1781452997

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Mastering Macro Photography by DAVID. TAYLOR Pdf

Author : Lou Jacobs
Publisher : Amherst Media
Page : 127 pages
File Size : 48,7 Mb
Release : 2010-01-01
Category : Photography
ISBN : 9781584284390

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Professional Commercial Photography by Lou Jacobs Pdf

Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how—from marketing, bidding, budgeting, building referrals, managing the office, and more—making this a comprehensive reference for being both behind and in front of the lens.

Author : Tony Northrup
Publisher : Tony Northrup
Page : 250 pages
File Size : 44,7 Mb
Release : 2014-11-26
Category : Photography
ISBN : 9780988263406

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Tony Northrup's DSLR Book: How to Create Stunning Digital Photography by Tony Northrup Pdf

The top-rated and top-selling photography ebook since 2012 and the first ever Gold Honoree of the Benjamin Franklin Digital Award, gives you five innovations no other book offers: Free video training. 9+ HOURS of video training integrated into the book’s content (requires Internet access). Travel around the world with Tony and Chelsea as they teach you hands-on. Appendix A lists the videos so you can use the book like an inexpensive video course.Classroom-style teacher and peer help. After buying the book, you get access to the private forums on this site, as well as the private Stunning Digital Photography Readers group on Facebook where you can ask the questions and post pictures for feedback from Tony, Chelsea, and other readers. It’s like being able to raise your hand in class and ask a question! Instructions are in the introduction.Lifetime updates. This book is regularly updated with new content (including additional videos) that existing owners receive for free. Updates are added based on reader feedback and questions, as well as changing photography trends and new camera equipment. This is the last photography book you’ll ever need.Hands-on practices. Complete the practices at the end of every chapter to get the real world experience you need.500+ high resolution, original pictures. Detailed example pictures taken by the author in fifteen countries demonstrate both good and bad technique. Many pictures include links to the full-size image so you can zoom in to see every pixel. Most photography books use stock photography, which means the author didn’t even take them. If an author can’t take his own pictures, how can he teach you? In this book, Tony Northrup (award-winning author of more than 30 how-to books and a professional portrait, wildlife, and landscape photographer) teaches the art and science of creating stunning pictures. First, beginner photographers will master: CompositionExposureShutter speedApertureDepth-of-field (blurring the background)ISONatural lightFlashTroubleshooting blurry, dark, and bad picturesPet photographyWildlife photography (mammals, birds, insects, fish, and more)Sunrises and sunsetsLandscapesCityscapesFlowersForests, waterfalls, and riversNight photographyFireworksRaw filesHDRMacro/close-up photography Advanced photographers can skip forward to learn the pro’s secrets for: Posing men and women. including corrective posing (checklists provided)Portraits (candid, casual, formal, and underwater)Remotely triggering flashesUsing bounce flash and flash modifiersUsing studio lighting on any budgetBuilding a temporary or permanent studio at homeShooting your first weddingHigh speed photographyLocation scouting/finding the best spots and timesPlanning shoots around the sun and moonStar trails (via long exposure and image stacking)Light paintingEliminating noiseFocus stacking for infinite depth-of-fieldUnderwater photographyGetting close to wildlifeUsing electronic shutter triggersPhotographing moving carsPhotographing architecture and real estate

Author : Syl Arena
Publisher : Pearson Education
Page : 702 pages
File Size : 41,5 Mb
Release : 2012-10-07
Category : Photography
ISBN : 9780133016383

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Lighting for Digital Photography by Syl Arena Pdf

Now that you’ve had your DSLR for a while, are you ready to take a much closer look at what creating a great image is all about? It’s all about light! The ability to see, influence, modify, control, and create light will take your images from snapshots to great shots! In Lighting for Digital Photography: From Snapshots to Great Shots, photographer and bestselling author Syl Arena begins with a primer on light itself—how to see its direction, intensity, color, contrast, and hardness—and quickly moves on to discussions of shooting both indoors and outdoors in the many different conditions of natural or man-made light. Then the book digs in to begin creating light with photographic lights, whether that’s small flash or big strobe, the pop-up flash on your DSLR or continuous lights. Follow along with Syl and you will: Learn the basics (and beyond) of light modifiers that make light bigger and softer, such as umbrellas, softboxes, beauty dishes, and diffusion panels Understand how to control and shape the light itself with flags, grids, snoots, and the zoom function on your flash Appreciate the color temperature of light (whether that’s the sun, a light bulb, or a flash), and how to influence it with white balance settings on your camera and colored gels on your flash Learn how to take great pictures across many different genres, from product and still life images, to simple (and not so simple) portraits and group shots With Lighting for Digital Photography: From Snapshots to Great Shots, you’ll learn not only how light behaves—you’ll learn all you need to know to get started on the journey of creating and controlling light in order to make great shots. And once you’ve got the shot, show it off! Join the book’s Flickr group, share your photos, and discuss how you get great shots at flickr.com/groups/lightingfromsnapshotstogreatshots.

Author : Scott Kelby
Publisher : Pearson Education
Page : 254 pages
File Size : 46,6 Mb
Release : 2013
Category : Medical
ISBN : 9780321934949

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The Digital Photography Book by Scott Kelby Pdf

Furnishes an overview of digital photography, covering such topics as cameras, exposure, lighting, shutter speed, depth of field, and resolution--and tips on how to avoid hours of photo-editing by taking great photographs the first time.

Author : Teri Campbell
Publisher : New Riders
Page : 783 pages
File Size : 50,7 Mb
Release : 2012-09-26
Category : Photography
ISBN : 9780133066708

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Food Photography & Lighting by Teri Campbell Pdf

Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.

Author : Scott Kelby
Publisher : Peachpit Press
Page : 264 pages
File Size : 53,6 Mb
Release : 2009-07-21
Category : Photography
ISBN : 0321678761

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The Digital Photography Book by Scott Kelby Pdf

Scott Kelby, author of The Digital Photography Book, volume 1 (the world’s best-selling digital photography book of all time), is back with a follow-up to his volume 2 smash best seller, with an entirely new book that picks up right where he left off. It’s even more of that “Ah ha—so that’s how they do it,” straight-to-the-point, skip-the-techno-jargon stuff you can really use today to make your shots even better. This book truly has a brilliant premise, and here’s how Scott describes it: “If you and I were out on a shoot and you asked me, ‘Hey Scott, I want the light for this portrait to look really soft and flattering. How far back should I put this softbox?’ I wouldn’t give you a lecture about lighting ratios, or flash modifiers. In real life, I’d just turn to you and say, ‘Move it in as close to your subject as you possibly can, without it actually showing up in the shot.’ Well, that’s what this book is all about: you and I out shooting where I answer questions, give you advice, and share the secrets I’ve learned, just like I would with a friend—without all the technical explanations and techie photo speak.” Each page covers a single concept on how to make your photography better. Every time you turn the page, you’ll learn another pro setting, tool, or trick to transform your work from snapshots into gallery prints. If you’re tired of taking shots that look “okay,” and if you’re tired of looking in photography magazines and thinking, “Why don’t my shots look like that?” then this is the book for you. This isn’t a book of theory—full of confusing jargon and detailed concepts. This is a book on which button to push, which setting to use, and when to use it. With nearly 200 more of the most closely guarded photographic “tricks of the trade,” this book gets you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos every time.

Author : Fil Hunter,Steven Biver,Paul Fuqua
Publisher : Taylor & Francis
Page : 328 pages
File Size : 52,6 Mb
Release : 2013-05-02
Category : Photography
ISBN : 9781136091902

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Light Science and Magic by Fil Hunter,Steven Biver,Paul Fuqua Pdf

This book is renowned for being the book to own to understand lighting! This is better than all the other how to books on the market which just provide set examples for photographers to follow. Light Science and Magic provides photographers with a comprehensive theory of the nature and principles of light to allow individual photographers to use lighting to express their own creativity. It will show you in-depth how to light the most difficult subjects such as surfaces, metal, glass, liquids, extremes (black-on-black and white-on-white), and people. With more information specific for degital photographers, a brand new chapter on equipment, much more information on location lighting, and more on photographing people, you'll see why this is one of the only recommended books by www.strobist.com.

Author : Heidi Adnum
Publisher : Search
Page : 0 pages
File Size : 47,7 Mb
Release : 2012
Category : Handicraft
ISBN : 1844487512

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Crafter's Guide to Taking Great Photos by Heidi Adnum Pdf

Sell more of your handmade items with better photographs Amidst the sea of handmade jewelry, apparel, housewares, art, and other crafts that populate blogs, websites, and online marketplaces, how do you make your items stand out? The key is great photography. Beautiful handmade items can be undermined by poor or uninspired images that fail to represent the detail and craftsmanship. With "The Crafter's Guide to Taking Great Photos" you'll learn that you don't need expensive, professional equipment to get quality results. Get simple, practical advice presented with the crafter in mind. Learn to make a lightbox, how to use natural lighting, and how to capture the detail in your work. Broken down into specific craft areas, you'll find tips on how to best generate eye-catching images that will help sell your items. Boost your online crafting business with "The Crafter's Guide to Taking Great Photos."