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Author : J. Dennis Thomas Publisher : John Wiley & Sons Page : 290 pages File Size : 40,8 Mb Release : 2013-12-17 Category : Photography ISBN : 9781118721629
The Art and Style of Product Photography by J. Dennis Thomas Pdf
High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.
The Art and Style of Product Photography by J. Dennis Thomas Pdf
High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career.-Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more -The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly -Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more -Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;" Take photographs that impress, intrigue, dazzle, and sell with iThe Art and Style of Product Photography/i./ bHigh quality images sell products. Here's how you do it./b/ From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career./ ul -Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more/li -The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly/li -Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more/li -Gives new and even experienced photographers the tools they need to build careers in product photography/li/ul Take photographs that impress, intrigue, dazzle, and sell with iThe Art and Style of Product Photography/i./ bHigh quality images sell products. Here's how you do it./b/ From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career./ ul -Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more/li/ul / ul -The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly/li/ul / / ul -Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more/li/ul / / ul -Gives new and even experienced photographers the tools they need to build careers in product photography/li/ul / Take photographs that impress, intrigue, dazzle, and sell with iThe Art and Style of Product Photography/i./ bHighqualityimagessellproducts. Here'showyoudoit./b/ FromcerealboxestobillboardstophotosonAmazon, productphotoshaveastrongimpactonviewers. Nowyoucanmasterthesecretsofeffectiveproductphotographywiththisessentialguide. AuthorJ. DennisThomasguidesyouthroughthebasics, fromselectingtherightequipmentandpracticingdifferentlightingtechniquestocontrollingexposure, usingbackgroundsandprops, andmuchmore. Whetherit'sjewelry, food, fashion, orotherproducts, learnhowtophotographforeffectiveselling, whilebuildingtheskillsandtoolsyouneedforacareer./ ul -Explainshowtoproducequalityphotosforproductorcommercialphotography, includingfashion, food, jewelry, technology, andmore/li/ul / ul -TheauthorisaprofessionalphotographerwhoseworkhasbeenpublishedinmajorU. S.magazinesincludingRollingStone, Elle, WMagazine, andUSWeekly/li/ul / / ul -Coverschoosingtherightequipment, practicingdifferentlightingtechniques, controllingexposure, usingbackgroundsandprops, andmore/li/ul / / ul -Givesnewandevenexperiencedphotographersthetoolstheyneedtobuildcareersinproductphotography/li/ul / Takephotographsthatimpress, intrigue, dazzle, andsellwithiTheArtandStyleofProductPhotography/i./ bHigh quality images sell products. Here's how you do it./b/ From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career./ ul -Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more/li/ul / ul -The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly/li/ul / / ul -Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more/li/ulp.
The Most Informative book on Photography Product photography can be very stimulating, and digital can boost the sensation. The technical aspect of photography is undeniably in-escapable, and the more you understand, the better your photos will be. This book aims to give you the fundamental information you need in a way that lets you apply it to your own adventures in digital photography. All what counts in photographing is simplicity and the know-how of executing the enticing moment. Let's say anyone can almost try to take a picture in this modern world, but it takes exceptional techniques for professional photographer to take an outstanding photo. The difference between a beginner and an expert is knowledge. And for this reason, this book you are about to read will take through the knowledge needed to completely guide you to the art and science of digital photography. In its details you will find simple, practical techniques and the most used equipment's needed to take a photo like a pro.This accessible book give you all you need to tackle a difficult project, gain a new hobby, comprehend step by step techniques' and also aid you brush up on something you learned back then, but have since forgotten. In addition to the basics skills required in product photography, you will also get to yourself plenty of suggestions about unleashing your innovative and creative potential. Digital photographing is an easier thing to learn about than film photographing and this book guides you step by step through each aspect of the product photographic process. If you have a creative bent, it shows you how to add your own personal touch to your photos. This book is different from most others on the subject. In its pages you will often find in-depth information other books only mention in passing or miss entirely. Here's what you'll discover in this book that won't be in the others: *A complete guide to best equipment's incorporated in product photography *A full explanations of different basic skills for digital product photography *Easy and quick to understand techniques on how to take good pictures by use of best cameras*Learning to be creative with digital photography to come with outstanding pictures which were not possible there before*The many advantages you could get by use of digital photography *The book will aid you gain new and fresh ideas you may seem not to know there before as it is intended for both beginners and the experienced ones.*It is also designed to be a complete reference that makes it easy for you to find specific information and tips on just about any aspect of digital photography. *The point of this book is to show you how to get the pictures that you want and how to get the most out of digital photography without letting you drown in a lot of technical terms. *This book aims to give you the fundamental information you need in a way that lets you apply it to your own adventures in digital photography.*The book aims to be as accurate as possible and at the same time give you real-world tips on how this knowledge will help you create better photos.So what are you waiting for? Take the plunge into the new world of digital photography and find out how you can learn to express yourself with the art form of today. In a short period of time you could be taking cutting-edge photos. All it takes is a little understanding. Here Is A Preview Of What You'll Learn... DIFFERENT EQUIPMENTS TO CHOOSE FROM DURING PRODUCT PHOTOGRAPHY GENERAL STUDIO EQUIPMENT HOW TO WELL-SHAPE THE FACE DURING PRODUCT PHOTOGRAPHY EXPLANATION TO BASIC RAW PROCESSING DIGITAL PHOTOGRAPHING COMES WITH NUMEROUS MERITS Much, much more!
Lighting for Product Photography by Allison Earnest Pdf
In the Internet age, shoppers often don't have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever--without the right photos, even the best product won't sell in today's marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone--and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully!
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
Crafter's Guide to Taking Great Photos by Heidi Adnum Pdf
Sell more of your handmade items with better photographs Amidst the sea of handmade jewelry, apparel, housewares, art, and other crafts that populate blogs, websites, and online marketplaces, how do you make your items stand out? The key is great photography. Beautiful handmade items can be undermined by poor or uninspired images that fail to represent the detail and craftsmanship. With "The Crafter's Guide to Taking Great Photos" you'll learn that you don't need expensive, professional equipment to get quality results. Get simple, practical advice presented with the crafter in mind. Learn to make a lightbox, how to use natural lighting, and how to capture the detail in your work. Broken down into specific craft areas, you'll find tips on how to best generate eye-catching images that will help sell your items. Boost your online crafting business with "The Crafter's Guide to Taking Great Photos."
Learn to ask better, more helpful questions of your work so that you can create stronger and more powerful photographs.
Photographers often look at an image—one they’ve either already created or are in the process of making—and ask themselves a simple question: “Is this a good photograph?” It’s an understandable question, but it’s really not very helpful. How are you supposed to answer that? What does “good” even mean? Is it the same for everyone?
What if you were equipped to ask better, more constructive questions of your work so that you could think more intentionally and creatively, and in doing so, bring more specific action and vision to the act of creating photographs? What if asking stronger questions allowed you to establish a more effective approach to your image-making? In The Heart of the Photograph: 100 Questions for Making Stronger, More Expressive Photographs, photographer and author David duChemin helps you learn to ask better questions of your work in order to craft more successful photographs—photographs that express and connect, photographs that are strong and, above all, photographs that are truly yours.
From the big-picture questions—What do I want this image to accomplish?—to the more detail-oriented questions that help you get there—What is the light doing? Where do the lines lead? What can I do about it?—David walks you through his thought process so that you can establish your own. Along the way, he discusses the building blocks from which compelling photographs are made, such as gesture, balance, scale, contrast, perspective, story, memory, symbolism, and much more. The Heart of the Photograph is not a theoretical book. It is a practical and useful book that equips you to think more intentionally as a photographer and empowers you to ask more helpful questions of you and your work, so that you can produce images that are not only better than “good,” but as powerful and authentic as you hope them to be.
TABLE OF CONTENTS Better Questions
PART ONE: A GOOD PHOTOGRAPH? Is It Good? The Audience's Good The Photographer's Good
PART TWO: BETTER THAN GOOD Better Subjects
PART THREE: BETTER EXPRESSION Exploration and Expression What Is the Light Doing? What Does Colour Contribute? What Role Do the Lines and Shapes Play? What's Your Point of View? What Is the Quality of the Moment? Where Is the Story? Where Is the Contrast? What About Balance and Tension? What Is the Energy? How Can I Use Space and Scale? Can I Go Deeper? What About the Frame? Do the Elements Repeat? Harmony Can I Exclude More? Where Does the Eye Go? How Does It Feel? Where's the Mystery? Remember When? Can I Use Symbols? Am I Being Too Literal?
PART FOUR: BETTER PHOTOGRAPHS The Heart of the Photograph Index
Techniques for creating flawless lighting show photographers of all levels how to take full control of their photographic atmosphere in this indispensable guide. Illustrating the physics that govern light; the visual difference between the eye and camera; the qualities of incident and reflected light; and the effects of the size, intensity, direction, contrast, and ratio of light, this manual offers tools for sculpting the face for remarkable portraits. The three desirable positions for the main light are described in detail, as well as how to use those arrangements to accentuate all types of faces—oval, long, angular, heart-shaped, and square—to create portraits with a variety of different effects, from romantic to edgy to high fashion.
The Art and Attitude of Commercial Photography by Rick Souders Pdf
Picture this--an A to Z guide to becoming a successful working photographer, written by one of the leading professional photographers in the business. Covering virtually every business and artistic issue, topics include dozens of no-fail strategies and tested techniques for getting started to run and grow a dynamic business. 225 photos.
Complete IELTS Bands 6.5-7.5 Workbook with Answers with Audio CD by Rawdon Wyatt Pdf
Complete IELTS combines the very best in contemporary classroom practice with stimulating topics aimed at young adults wanting to study at university. This course covers all parts of the IELTS exam in detail, providing information, advice and practice to ensure that students are fully prepared for every aspect of the exam. Informed by the Cambridge English Corpus, Complete IELTS includes examples and exercises which tackle key IELTS problem areas, making it the most authoritative IELTS exam preparation course available. The Workbook with Answers with Audio CD contains extra practice corresponding to the units of the Student's Book.
Learn to master lighting and composition in order to create amazing product shots! Whether you’re photographing a bottle of wine or a painting, a pair of shoes or a piece of jewelry, successful product photography first requires a thorough knowledge of light. You need to fully understand how light works—angles, reflectance, quantity, quality, shadows, and more—as well as how it interacts with the materials, shapes, surfaces, and textures you’re photographing. Once you know where to place the light and how to shape it, along with key compositional and photographic techniques, you can create beautiful photographs of any product or object you encounter. Of all the photographic genres, product photography requires the most precision, a consistent workflow, and a deep knowledge of optics. While this may seem daunting, anyone can learn to take great product photographs with photographer Nath-Sakura’s Product Photography: Lighting, Composition, and Shooting Techniques. Filled with inspiring and beautiful imagery, this book features a wide variety of products with diverse characteristics that will help you learn to tackle any challenge. Is the material glass, metal, liquid, plastic, or rubber? Is the surface’s finish shiny, reflective, dull, matte, or satin? Is the texture smooth, rough, or somewhere in between? Nath-Sakura addresses all of this and more. As opposed to other “photo cookbooks” out there, this book dives deep into the essential concepts you need to know in order to gain a strong technical background for your work. Plus, alongside the text and final photographs are plentiful diagrams, behind-the-scenes shots, and lighting setups to help you on your journey to mastering product photography. Whether your images are destined for catalogs, magazines, advertising, or fine art applications, Product Photography equips you with what you need to know to create flawless product shots. Table of Contents Introduction Part 1: The Laws of Optics and Light, and How to Use Them Part 2: Volume, Texture, and Material Part 3: Lighting and Practice Part 4: Composition and Color Part 5: Image Analysis and Lighting Setups
Camera & Craft: Learning the Technical Art of Digital Photography by Andy Batt,Candace Dobro,Jodie Steen Pdf
#2 on Photo.net's list of Best Photography Books of 2014! To create successful imagery, you need to balance technical know-how and aesthetic vision. In Camera & Craft, we deconstruct photographic principles in new ways to help you think through your process. Together with nine guest photographers, we explore photographic practice and follow up with inventive exercises and demonstrations that challenge you to engage with your tools—all with the goal of helping you work more creatively. Along the way are conversations with our guest photographers that address each topic, from how the professionals work with clients and models to what they think about as they look through the viewfinder. Here’s what you’ll find inside: Advice and insights from professionals working in a variety of fields, from photojournalism and portraiture to fine-art, landscape and commercial photography Technical explanations about how photographic tools work—so you can connect knowledge to your practice and work more instinctively and creatively Key steps for improving digital workflow Innovative exercises at the end of each chapter as well as on our companion website that encourage you to experiment with and understand the photographic process—from learning how far you can push your camera’s sensor to exploring the effects of neutral vs. creative color Interviews with technical and creative experts about developing skills and making images that matter This book is part of The Digital Imaging Masters Series, which features cutting-edge information from the most sought-after and qualified professionals and instructors in the photography field. Based on the progressive curriculum of the Master of Professional Studies in Digital Photography (MPS DP) program created by Katrin Eismann at the School of Visual Arts (SVA) in New York City, these books are the next best thing to being in the classroom with the Digital Photography Masters themselves.
Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.
The Complete Guide to Food Photography by Lauren Caris Short Pdf
The must-have guidebook for creating great food photographs! The Complete Guide to Food Photography is a visually stunning, eminently useful, and comprehensive resource for creating fantastic food photographs. In this book, professional food photographer Lauren Short teaches you her entire image-making process, as she covers lighting, composition, styling, storytelling, editing, and processing great food photographs. In the first part of the book, Lauren covers the core concepts, where you'll learn: * How to work with both natural and artificial light (as well as modifiers) * The tools, guides, and rules of composition for food photography * Techniques, tips, and tricks for styling your food so it looks its best * How to build a story with the use of backgrounds, props, and other supporting elements * Processing, retouching, and compositing techniques to finish your image Additionally, Lauren explains the why behind her creative decisions. By understanding her decision-making process and walking through her problem-solving techniques, you'll become better equipped to make informed creative decisions so you can excel at food photography, no matter what scenarios you encounter. In the second part of the book, Lauren walks you through multiple case studies of complete, start-to-finish shoots so that you can see every aspect of her image-making process and understand how it all comes together. Each case study also includes a link to a full video for each shoot so that you can easily follow along. Filled with beautiful imagery as well as behind-the-scenes photos and helpful diagrams, The Complete Guide to Food Photography is a must-have for any food photographer looking to create images that stand out from the crowd.
Do you need help making your food look as delicious as it tastes? Are you a “foodie” hungry for more tantalizing photos of your culinary creations? Do you have a food blog that you’d like to take to the next level, with better images and a stronger business strategy? Then this book is for you! In Food Photography: From Snapshots to Great Shots, Second Edition, photographer Nicole Young returns to dish up the basics on everything you need to know to make great food images, from getting the right camera equipment to mastering the key photographic principles of aperture, ISO, and shutter speed. She offers tips on styling food using props, fabrics, and tabletops; and she explains how to improve your photos through editing after the shoot. This new edition features many brand-new images and examples, accompanied by up-to-date discussions on achieving good lighting and composition. In addition Nicole covers developments in the industry that have emerged since the publication of the first edition, such as the entry of mirrorless cameras on the scene, and more. She also provides a brand new post-processing section focusing on Photoshop Lightroom, showing how to improve your photos through sharpening, color enhancement, and other editing techniques. Beautifully illustrated with large, vibrant photos, this book offers the practical advice and expert shooting tips you need to get the food images you want every time you pick up your camera.
