Promoting International Tourism

Author : Godfrey Harris,Kenneth M. Katz
Publisher : Atlantic Publishers & Dist
Page : 236 pages
File Size : 41,5 Mb
Release : 1999
Category : Electronic
ISBN : 8171568351

Get Book

Promoting International Tourism by Godfrey Harris,Kenneth M. Katz Pdf

Second Edition Of The Book Has Been Termed The Single Most Useful Text In The Field Of International Tourism Marketing. It Includes A Host Of Fresh Examples And Practical Ideas To Demonstrate How Every Element Of The Book S Comprehensive 10-Step Program Works And How Each Can Be Implemented. Long Considered An Essential Reference Source For The Teachers/Students Involved In Travel, Tourism, And Recreation Programmes As Well As For The Book Shelves Of Every Local Government Tourism Office, Visitor Authority, Convention Center, Chamber Of Commerce, University Library And The Front Offices Of Hotel Chains, Transportation Companies And Travel Specialists.Reviews Public And Private Groups In The Visitor Business Take Note: This Fresh Edition Of A Widely Regarded, Savvy Book Shows What To Do, How To Do It, And When...Updated...To Reflect The Swift Changes That Will Affect Tourism Past Century S End. The Book Reader, Fall 1996 This Book A Most Useful Exposition On How A Community Or Agency Can Go About Conceptualizing, Designing, Delivering And Promoting A Successful Tourism Package Is A Must Read. Business Punch (Kingston, Jamaica), September 3-16, 1996Comments If You Are In The Travel Business, Get This Book. It S Going To Make You Work Smarter...And It S Going To Make Any Place In The Country A Better Place To Visit. Brad Smith, Foremost West, May 6, 1996 Promoting International Tourism Is Commended To All Who Wish To Learn And Become Engaged In The Tourism Business. Larry Langley Senior Marketing Consultant, Universal Federation Of Travel Agents Association ...Of Immense Value Not Only To The Student Of International Marketing, But Also As A Wonderfully Practical Strategic Plan For A Community Or Commercial Venture... Georgia Maclean Former Director Of Tourism, Canada High Commission, London ...A Wealth Of Actional Information In A Highly Professional, How-To Format That Should Be Required Reading For Anyone Interested In Promoting International Tourism. Terry Cahill Vice President, San Diego Convention And Visitors Bureau

Author : Arjun Kumar Bhatia
Publisher : Sterling Publishers Pvt. Ltd
Page : 564 pages
File Size : 53,9 Mb
Release : 2006-05
Category : Business & Economics
ISBN : 8120724127

Get Book

International Tourism Management by Arjun Kumar Bhatia Pdf

This book tries to examine the complex global phenomenon of international tourism, exploring its various concepts in their different manifestations. The book offers comprehensive information on various concepts, methods and frameworks giving a systematic overview of the subject on a global basis. Key elements of the book include: nature and components of the tourism industry; destination planning and management; marketing strategies and communication; economic dimensions and international co-operation.

Author : OECD
Publisher : OECD Publishing
Page : 400 pages
File Size : 43,7 Mb
Release : 2020-03-04
Category : Electronic
ISBN : 9789264626881

Get Book

OECD Tourism Trends and Policies 2020 by OECD Pdf

The 2020 edition analyses tourism performance and policy trends across 51 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption.

Author : World Tourism Organization,WTO Education Network
Publisher : Worldtour
Page : 464 pages
File Size : 43,8 Mb
Release : 1997
Category : Business & Economics
ISBN : IND:30000107477451

Get Book

International Tourism by World Tourism Organization,WTO Education Network Pdf

Author : Metin Kozak,Nazmi Kozak
Publisher : Routledge
Page : 192 pages
File Size : 48,9 Mb
Release : 2015-10-23
Category : Business & Economics
ISBN : 9781317517818

Get Book

Destination Marketing by Metin Kozak,Nazmi Kozak Pdf

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 326 pages
File Size : 55,5 Mb
Release : 2016-01-07
Category : Business & Economics
ISBN : 9781466697621

Get Book

Strategic Tools and Methods for Promoting Hospitality and Tourism Services by Nedelea, Alexandru-Mircea Pdf

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Author : Alavi, Shirin,Ahuja, Vandana
Publisher : IGI Global
Page : 312 pages
File Size : 41,9 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799821878

Get Book

Managing Social Media Practices in the Digital Economy by Alavi, Shirin,Ahuja, Vandana Pdf

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Author : Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh
Publisher : Springer Nature
Page : 315 pages
File Size : 55,6 Mb
Release : 2021-11-27
Category : Business & Economics
ISBN : 9783030837112

Get Book

Marketing Tourist Destinations in Emerging Economies by Ishmael Mensah,Kandappan Balasubramanian,Mohd Raziff Jamaluddin,Gina Alcoriza,Vanessa Gaffar,S. Mostafa Rasoolimanesh Pdf

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

Author : Dean MacCannell
Publisher : Univ of California Press
Page : 268 pages
File Size : 43,7 Mb
Release : 1999
Category : Civilization, Modern
ISBN : 0520218922

Get Book

The Tourist by Dean MacCannell Pdf

"Nothing short of brilliant."--Lewis Coser

Author : Nikolaos Boukas,Dimitrios Stylidis
Publisher : CABI
Page : 252 pages
File Size : 53,8 Mb
Release : 2021-11-09
Category : Business & Economics
ISBN : 9781789248753

Get Book

Tourism Marketing in Western Europe by Nikolaos Boukas,Dimitrios Stylidis Pdf

Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.

Author : Les Lumsdon
Publisher : Unknown
Page : 312 pages
File Size : 46,8 Mb
Release : 1997
Category : Business & Economics
ISBN : PSU:000043214921

Get Book

Tourism Marketing by Les Lumsdon Pdf

An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing. Student learning is reinforced by the provision of numerous cases, mini-cases, summaries, reflection points, questions and exercises.

Author : Martha Honey
Publisher : Unknown
Page : 12 pages
File Size : 47,5 Mb
Release : 2009
Category : Ecotourism
ISBN : UOM:39015075689235

Get Book

Tourism in the Developing World by Martha Honey Pdf

The tourism industry can help promote peace and stability in developing countries by providing jobs, generating income, diversifying the economy, protecting the environment, and promoting cross-cultural awareness. Tourism is the fourth largest industry in the global economy. However, key challenges must be addressed if peace-enhancing benefits from this industry are to be realized. These include investments in infrastructure and human capacity, the development of comprehensive national strategies, the adoption of robust regulatory frameworks, mechanisms to maximize in-country foreign currency earnings, and efforts to reduce crime and corruption. The case studies of India, Kenya, and Nigeria reveal several important points. First, relative peace and a degree of economic development are preconditions for a successful tourist industry. Second, although it has the capacity to help promote peace and prosperity, tourism can also cause a great deal of harm unless it is carefully developed. Third, to deliver optimal benefits, tourism must be respectful of the environment and mindful of cultural and social traditions. Fourth, tourism must be supported by a coherent national strategy and robust laws. For tourism to help deliver prosperity and stabilize communities effectively, specific action must be taken by three main constituencies: host communities, host governments, and foreign stakeholders.

Author : Victor T.C. Middleton,Jackie R. Clarke
Publisher : Routledge
Page : 501 pages
File Size : 50,6 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136379802

Get Book

Marketing in Travel and Tourism by Victor T.C. Middleton,Jackie R. Clarke Pdf

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.

Author : Kaye Sung Chon,Chris Ryan,John C Crotts
Publisher : Routledge
Page : 132 pages
File Size : 55,7 Mb
Release : 2014-01-09
Category : Business & Economics
ISBN : 9781135405939

Get Book

Marketing Issues in Pacific Area Tourism by Kaye Sung Chon,Chris Ryan,John C Crotts Pdf

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.

Author : Eli Avraham,Eran Ketter
Publisher : Springer
Page : 193 pages
File Size : 55,8 Mb
Release : 2016-02-25
Category : Business & Economics
ISBN : 9781137342157

Get Book

Tourism Marketing for Developing Countries by Eli Avraham,Eran Ketter Pdf

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .