Marketing Issues In Pacific Area Tourism

Author : Kaye Sung Chon,Chris Ryan,John C Crotts
Publisher : Routledge
Page : 132 pages
File Size : 44,5 Mb
Release : 2014-01-09
Category : Business & Economics
ISBN : 9781135405939

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Marketing Issues in Pacific Area Tourism by Kaye Sung Chon,Chris Ryan,John C Crotts Pdf

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.

Author : Colin Michael Hall,Stephen Page
Publisher : Unknown
Page : 356 pages
File Size : 48,8 Mb
Release : 1996
Category : Australien
ISBN : NWU:35556025750076

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Tourism in the Pacific by Colin Michael Hall,Stephen Page Pdf

Concerned with the role of tourism in the Pacific area, this text examines the subsequent economic, social, cultural, political, environmental and health implications. Issues such as aid, trade and travel, marketing, resort development and planning are discussed.

Author : K.S. Chon
Publisher : Routledge
Page : 244 pages
File Size : 40,6 Mb
Release : 2020-12-19
Category : Business & Economics
ISBN : 9781136776090

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Japanese Tourists by K.S. Chon Pdf

Find out how to entertain all types of Japanese tourists from student groups to retirees! Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market. Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including: how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinations Japanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.

Author : Anonim
Publisher : Unknown
Page : 182 pages
File Size : 50,9 Mb
Release : 1988
Category : Business & Economics
ISBN : STANFORD:36105034155940

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Tourism Development for the South Pacific by Anonim Pdf

Author : Kevin Kai Fai Wong,Haiyan Song
Publisher : Psychology Press
Page : 172 pages
File Size : 51,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0789020874

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Tourism Forecasting and Marketing by Kevin Kai Fai Wong,Haiyan Song Pdf

Up-to-date research on the latest practice and applications of tourism demand modelling and forcasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis and methodologies used in day-to-day tourism planning.

Author : C Michael Hall
Publisher : Routledge
Page : 191 pages
File Size : 54,7 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781135406707

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Wine, Food, and Tourism Marketing by C Michael Hall Pdf

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

Author : C Michael Hall,Dallen J. Timothy,David Timothy Duval
Publisher : Routledge
Page : 358 pages
File Size : 49,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781136408199

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Safety and Security in Tourism by C Michael Hall,Dallen J. Timothy,David Timothy Duval Pdf

How will the travel and tourism industry respond to the terrorist attacks on America? The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security issues may be seen in terms of tourism marketing and management so that the industry is able to better respond to such challenges. In this, an era of turbulent global relationships, the need for destination marketing organizations to demonstrate that they are safe for tourists has become increasingly important. Negative publicity, often unrelated to on-the-ground reality, may also serve to affect tourist perceptions. Safety and Security in Tourism: Relationships, Management, and Marketing examines: the effects of the September 11, 2001 attacks on the tourism industry and how the industry is responding the importance of safety as a factor in destination or activity choice case studies of destination and business responses to past political instability and/or attacks against tourists safety, security and destination image the role of the media in influencing consumer perceptions of travel safety consumer awareness of travel advisories and their influence on behavior the role of insurance in the travel industry consumer awareness and acceptance of security measures in travel and tourism safety and security as a component in destination marketing crisis and risk management in the tourism industry cross-border security and visa controls and their implications for tourism safety and security measures for tourists in different sectors and in airports Tourism has often been cited as a force for peace, yet tourism is typically one of the first industrial casualties of war and political unrest. This book examines tourism safety and security issues to give you a better knowledge base from which to respond to future events.

Author : Eric Laws,Bruce Richard Prideaux
Publisher : Routledge
Page : 173 pages
File Size : 45,5 Mb
Release : 2017-02-10
Category : Business & Economics
ISBN : 9781136745935

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Tourism Crises by Eric Laws,Bruce Richard Prideaux Pdf

Don’t wait until it’s too late to learn how to manage a crisis situation The impact of crises on tourism has increased in the last ten years in response to terrorism, war, health emergencies, and natural disasters. Tourism Crises presents the latest research on crisis management with in-depth analysis of tourism flows and the

Author : Juline E. Mills,Rob Law
Publisher : Routledge
Page : 336 pages
File Size : 47,6 Mb
Release : 2013-07-04
Category : Business & Economics
ISBN : 9781136429194

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Handbook of Consumer Behavior, Tourism, and the Internet by Juline E. Mills,Rob Law Pdf

Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

Author : Stephen Pratt,David Harrison
Publisher : Routledge
Page : 298 pages
File Size : 48,7 Mb
Release : 2015-02-20
Category : Business & Economics
ISBN : 9781317682585

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Tourism in Pacific Islands by Stephen Pratt,David Harrison Pdf

Pacific Island Countries have been shown to be especially vulnerable to such external influences as natural disasters, political unrest and downturns in the global economy and their tourism industries have been notably affected. In particular, they typically have a narrow resource base and a fragile and often vulnerable natural environment. While there is some research on islands and small states, there is a dearth of information on the South Pacific and very little research is being undertaken in the region compared to other geographical regions in the world. This volume brings together current work in Pacific Island tourism. In this collection, three main themes arise: Images of the South Pacific; Socio-economic Impacts of Tourism; and Pacific Island Countries and the Outside World. The first focus is on the question of image, namely, stereotypes of a destination held by tourists and potential tourists, the extent to which residents, for their part, really welcome visitors, and the role tourism might play in changing pre-established images. The second theme is tourism's impacts, notably the economic and socio-cultural effects of international tourism's intrusion in the region which, though often hotly debated, have attracted relatively little empirical research. The third focus is on the challenges of how PICs articulate with their external geo-political and physical environment. These involve existing relations with formal colonial centres, geographical isolation, the need for greater air access to the outside world and for more tourists, and the continuing threat to several PICs of global warming, which increased air travel will inevitably exacerbate. This text will be of interest to tourism students, researchers and academics in the fields of tourism, development studies and cultural studies.

Author : Stephen Pratt,David Harrison
Publisher : Routledge
Page : 347 pages
File Size : 43,8 Mb
Release : 2015-02-20
Category : Business & Economics
ISBN : 9781317682578

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Tourism in Pacific Islands by Stephen Pratt,David Harrison Pdf

Pacific Island Countries have been shown to be especially vulnerable to such external influences as natural disasters, political unrest and downturns in the global economy and their tourism industries have been notably affected. In particular, they typically have a narrow resource base and a fragile and often vulnerable natural environment. While there is some research on islands and small states, there is a dearth of information on the South Pacific and very little research is being undertaken in the region compared to other geographical regions in the world. This volume brings together current work in Pacific Island tourism. In this collection, three main themes arise: Images of the South Pacific; Socio-economic Impacts of Tourism; and Pacific Island Countries and the Outside World. The first focus is on the question of image, namely, stereotypes of a destination held by tourists and potential tourists, the extent to which residents, for their part, really welcome visitors, and the role tourism might play in changing pre-established images. The second theme is tourism's impacts, notably the economic and socio-cultural effects of international tourism's intrusion in the region which, though often hotly debated, have attracted relatively little empirical research. The third focus is on the challenges of how PICs articulate with their external geo-political and physical environment. These involve existing relations with formal colonial centres, geographical isolation, the need for greater air access to the outside world and for more tourists, and the continuing threat to several PICs of global warming, which increased air travel will inevitably exacerbate. This text will be of interest to tourism students, researchers and academics in the fields of tourism, development studies and cultural studies.

Author : Judy Colbert,Executive Director
Publisher : Infobase Publishing
Page : 257 pages
File Size : 55,5 Mb
Release : 2009
Category : Electronic
ISBN : 9781438110882

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Career Opportunities in the Travel Industry by Judy Colbert,Executive Director Pdf

Author : Fred R. Schumann
Publisher : Universal-Publishers
Page : 369 pages
File Size : 55,7 Mb
Release : 2008-01-06
Category : Electronic
ISBN : 9781581123968

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Private and Public Sector Collaboration in Guam’s Tourism Industry: Is Guam Prepared for the Future? by Fred R. Schumann Pdf

The topic of tourism development has been explored by a number of scholars and increasingly, over the past decade, more literature has become available on tourism development on small islands . For many of the small island territories or nations, they share a number of major issues in the area of tourism. These include vast distances from source markets, foreign investment and the resulting leakage of revenue, over-dependence on tourism (mono-structured economy), dependence on imports, and an overburdened infrastructure, just to name a few (Gössling 2003; Harrison, 2004; McElroy, 2006). Most island destinations rely on stakeholders from not only a single sector, but from both private and public sectors to tackle these issues (Buhalis, 1999). As a tourism-dependent economy, Guam receives at least sixty percent of its governmental revenues from tourism. Japanese visitors had made up over 80 percent of Guam s visitor arrivals in earlier years, but numbers started to drop in recent years due to a number of reasons, such as natural disasters, world events, as well as stiffer competition from similar resort destinations. Still, the market remains the largest source of visitors for Guam, with South Korea coming in a distant second in ranking making up approximately 12 percent of Guam s visitor arrivals. As background information to illustrate the importance of public and private sector collaboration efforts on Guam, this research examines some of the changes occurring in Japanese overseas travel. It also reviews how tourist industry stakeholders in a nearby destination like Guam can adopt strategies to meet the changing expectations of this important market. The primary research of this thesis involves the analysis of qualitative data generated from in-depth interviewing in examining the issue of collaboration between the private and public sectors as a method for assisting Guam s tourism industry to prepare for the future. This is followed by multiple case research (Yin 1994) that investigates strategies used in destinations to enhance tourist experiences through attractions. The SWOT Analysis is also utilized as an example of a tool to assist stakeholders in understanding the environment of the present to prepare strategies for the future.

Author : Acolla Lewis-Cameron,Acolla Lewis,Sherma Roberts
Publisher : Routledge
Page : 187 pages
File Size : 45,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780123849090

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Marketing Island Destinations by Acolla Lewis-Cameron,Acolla Lewis,Sherma Roberts Pdf

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

Author : Greg Richards,Linda Wilks
Publisher : Routledge
Page : 258 pages
File Size : 53,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415539616

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Exploring the Social Impacts of Events by Greg Richards,Linda Wilks Pdf

Social impacts are increasingly used as one of the main justifications for staging and funding events, and yet there is very little empirical evidence on the extent to which these impacts are realised by different kinds of events or in different settings. This volume explores the different social aspects of events, looking in particular at the role of events in developing social capital, social cohesion and participation in local communities.