Author : Andrew Wernick
Publisher : Unknown
Page : 128 pages
File Size : 48,8 Mb
Release : 2012
Category : Advertising
ISBN : OCLC:1011738493
Promotional Culture
Andrew Wernick
Promotional Culture
Promotional Culture Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Promotional Culture book. This book definitely worth reading, it is an incredibly well-written.
Promotional Cultures
Aeron Davis
Author : Aeron Davis
Publisher : Polity
Page : 262 pages
File Size : 49,7 Mb
Release : 2013-07-10
Category : Language Arts & Disciplines
ISBN : 9780745639833
Promotional Cultures by Aeron Davis Pdf
The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Promotional Culture and Convergence
Helen Powell
Author : Helen Powell
Publisher : Routledge
Page : 260 pages
File Size : 44,8 Mb
Release : 2013-04-17
Category : Social Science
ISBN : 9781136474378
Promotional Culture and Convergence by Helen Powell Pdf
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
Promotional Culture
Andrew Wernick
Author : Andrew Wernick
Publisher : SAGE Publications Limited
Page : 232 pages
File Size : 49,5 Mb
Release : 1991-12-30
Category : Social Science
ISBN : UOM:39076001744510
Promotional Culture by Andrew Wernick Pdf
A sociological and cultural critique on the impact of the rise of advertising on contemporary culture. The spread of market relations into new areas of social life advertising and its effect on contemporary culture is considered, particularly the promotionalization of culture.
Blowing Up the Brand
Melissa Aronczyk,Devon Powers
Author : Melissa Aronczyk,Devon Powers
Publisher : Peter Lang
Page : 352 pages
File Size : 43,6 Mb
Release : 2010
Category : Brand name products
ISBN : 1433108674
Blowing Up the Brand by Melissa Aronczyk,Devon Powers Pdf
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Public Relations Capitalism
Anne M. Cronin
Author : Anne M. Cronin
Publisher : Springer
Page : 120 pages
File Size : 47,9 Mb
Release : 2018-01-24
Category : Social Science
ISBN : 9783319726373
Public Relations Capitalism by Anne M. Cronin Pdf
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
The Routledge Companion to Advertising and Promotional Culture
Emily West,Matthew P. McAllister
Author : Emily West,Matthew P. McAllister
Publisher : Routledge
Page : 470 pages
File Size : 49,9 Mb
Release : 2013-02-11
Category : Business & Economics
ISBN : 9781135095567
The Routledge Companion to Advertising and Promotional Culture by Emily West,Matthew P. McAllister Pdf
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Sport, Beer, and Gender
Lawrence A. Wenner,Steven J. Jackson
Author : Lawrence A. Wenner,Steven J. Jackson
Publisher : Peter Lang
Page : 340 pages
File Size : 51,9 Mb
Release : 2009
Category : Art
ISBN : 1433100762
Sport, Beer, and Gender by Lawrence A. Wenner,Steven J. Jackson Pdf
Contemporary gendered identity." --Book Jacket.
The Routledge Companion to Advertising and Promotional Culture
Emily West,Matthew P. McAllister
Author : Emily West,Matthew P. McAllister
Publisher : Taylor & Francis
Page : 554 pages
File Size : 41,8 Mb
Release : 2023-04-04
Category : Business & Economics
ISBN : 9781000859287
The Routledge Companion to Advertising and Promotional Culture by Emily West,Matthew P. McAllister Pdf
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Advertising and Promotional Culture
P David Marshall,Joanne Morreale
Author : P David Marshall,Joanne Morreale
Publisher : Bloomsbury Publishing
Page : 269 pages
File Size : 54,6 Mb
Release : 2017-12-21
Category : Social Science
ISBN : 9781137026255
Advertising and Promotional Culture by P David Marshall,Joanne Morreale Pdf
This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Production of Culture/Cultures of Production
Paul du Gay
Author : Paul du Gay
Publisher : SAGE
Page : 366 pages
File Size : 48,6 Mb
Release : 1997
Category : Language Arts & Disciplines
ISBN : 0761954368
Production of Culture/Cultures of Production by Paul du Gay Pdf
The contributors examine the emergence of truly global cultural products and the strategies of global cultural players, analyse how culture is circulated, and consider why culture has become a crucial concern in business and organisations.
Promotional Cultures
Aeron Davis
Author : Aeron Davis
Publisher : John Wiley & Sons
Page : 374 pages
File Size : 51,8 Mb
Release : 2013-07-11
Category : Social Science
ISBN : 9780745671444
Promotional Cultures by Aeron Davis Pdf
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Sport, Culture and Advertising
Steven J. Jackson,David L. Andrews
Author : Steven J. Jackson,David L. Andrews
Publisher : Routledge
Page : 526 pages
File Size : 54,7 Mb
Release : 2004-11-10
Category : Sports & Recreation
ISBN : 9781134298792
Sport, Culture and Advertising by Steven J. Jackson,David L. Andrews Pdf
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
Alternate Reality Games
Stephanie Janes
Author : Stephanie Janes
Publisher : Routledge
Page : 127 pages
File Size : 40,7 Mb
Release : 2019-08-06
Category : Computers
ISBN : 9781351174725
Alternate Reality Games by Stephanie Janes Pdf
Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on character behaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand the diverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchers in the fields of games, film, advertising, and media and cultural studies.
Promotional Culture and Convergence
Helen Powell
Author : Helen Powell
Publisher : Routledge
Page : 257 pages
File Size : 52,5 Mb
Release : 2013-04-17
Category : Social Science
ISBN : 9781136474385
Promotional Culture and Convergence by Helen Powell Pdf
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
