Promotional Screen Industries

Author : Paul Grainge,Catherine Johnson
Publisher : Routledge
Page : 236 pages
File Size : 53,9 Mb
Release : 2015-03-27
Category : Social Science
ISBN : 9781317513735

Get Book

Promotional Screen Industries by Paul Grainge,Catherine Johnson Pdf

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

Author : Leora Hadas
Publisher : Routledge
Page : 199 pages
File Size : 55,6 Mb
Release : 2020-04-30
Category : Language Arts & Disciplines
ISBN : 9781000074659

Get Book

Authorship as Promotional Discourse in the Screen Industries by Leora Hadas Pdf

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

Author : Paul McDonald
Publisher : Routledge
Page : 709 pages
File Size : 55,8 Mb
Release : 2021-10-04
Category : Social Science
ISBN : 9781000451856

Get Book

The Routledge Companion to Media Industries by Paul McDonald Pdf

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Author : Miranda Banks,Bridget Conor,Vicki Mayer
Publisher : Routledge
Page : 302 pages
File Size : 46,5 Mb
Release : 2015-07-03
Category : Social Science
ISBN : 9781317567103

Get Book

Production Studies, The Sequel! by Miranda Banks,Bridget Conor,Vicki Mayer Pdf

Production Studies, The Sequel! is an exciting exploration of the experiences of media workers in local, global, and digital communities—from prop-masters in Germany, Chinese film auteurs, producers of children’s television in Qatar, Italian radio broadcasters, filmmakers in Ethiopia and Nigeria, to seemingly-autonomous Twitterbots. Case studies examine international production cultures across five continents and incorporate a range of media, including film, television, music, social media, promotional media, video games, publishing and public broadcasting. Using the lens of cultural studies to examine media production, Production Studies, The Sequel! takes into account transnational production flows and places production studies in conversation with other major areas of media scholarship including audience studies, media industries, and media history. A follow-up to the successful Production Studies, this collection highlights new and important research in the field, and promises to generate continued discussion about the past, present, and future of production studies.

Author : Paul Grainge
Publisher : EUP
Page : 160 pages
File Size : 54,8 Mb
Release : 2022-04-30
Category : Electronic
ISBN : 1474480047

Get Book

TV and Cars by Paul Grainge Pdf

Considers the social life of cars as represented on TV.

Author : Catherine Johnson
Publisher : Routledge
Page : 192 pages
File Size : 51,8 Mb
Release : 2019-01-04
Category : Social Science
ISBN : 9781315396804

Get Book

Online TV by Catherine Johnson Pdf

With growth in access to high-speed broadband and 4G, and increased ownership of smartphones, tablets and internet-connected television sets, the internet has simultaneously begun to compete with and transform television. Online TV argues that these changes create the conditions for an emergent internet era that challenges the language and concepts that we have to talk about television as a medium. In a wide-ranging analysis, Catherine Johnson sets out a series of conceptual frameworks designed to provide a clearer language with which to analyse the changes to television in the internet era and to bring into focus the power dynamics of the online TV industry. From providing definitions of online TV and the online TV industry, to examining the ways in which technology, rights, interfaces and algorithms are used to control and constrain access to audiovisual content, Online TV is a timely intervention into debates about contemporary internet and television cultures. A must-read for any students, scholars and practitioners who want to understand and analyse the ways in which television is intertwining with and being transformed by the internet.

Author : Miranda Banks,Bridget Conor,Vicki Mayer
Publisher : Routledge
Page : 306 pages
File Size : 40,8 Mb
Release : 2015-07-03
Category : Social Science
ISBN : 9781317567110

Get Book

Production Studies, The Sequel! by Miranda Banks,Bridget Conor,Vicki Mayer Pdf

Production Studies, The Sequel! is an exciting exploration of the experiences of media workers in local, global, and digital communities—from prop-masters in Germany, Chinese film auteurs, producers of children’s television in Qatar, Italian radio broadcasters, filmmakers in Ethiopia and Nigeria, to seemingly-autonomous Twitterbots. Case studies examine international production cultures across five continents and incorporate a range of media, including film, television, music, social media, promotional media, video games, publishing and public broadcasting. Using the lens of cultural studies to examine media production, Production Studies, The Sequel! takes into account transnational production flows and places production studies in conversation with other major areas of media scholarship including audience studies, media industries, and media history. A follow-up to the successful Production Studies, this collection highlights new and important research in the field, and promises to generate continued discussion about the past, present, and future of production studies.

Author : Vinzenz Hediger,Patrick Vonderau
Publisher : Amsterdam University Press
Page : 496 pages
File Size : 51,7 Mb
Release : 2009
Category : Performing Arts
ISBN : 9789089640130

Get Book

Films that Work by Vinzenz Hediger,Patrick Vonderau Pdf

Industriële films worden gezien als een apart filmgenre van de twintigste eeuw. Ze werden geproduceerd en gesponsord door de overheid en grote bedrijven en moesten vooral aan de wensen van de sponsors voldoen, en niet zo zeer aan die van de filmmakers. In de hoogtijdagen werkten er duizenden mensen aan deze industriële films. Zo zijn er vakbladen en filmfestivals ontstaan door samenwerking met grote bedrijven als Shell en AT & T. Daarnaast hebben belangrijke regisseurs, zoals Buster Keaton, John Grierson en Alain Resnais, aan deze films meegewerkt. Toch lijkt de industriële film geen spoor te hebben achtergelaten in het filmische culturele discours. Films that Work is het eerste boek waarin de industriële film en zijn opmerkelijke geschiedenis worden onderzocht.

Author : Charles R. Acland
Publisher : Duke University Press
Page : 356 pages
File Size : 55,9 Mb
Release : 2003-11-13
Category : Performing Arts
ISBN : 0822331632

Get Book

Screen Traffic by Charles R. Acland Pdf

In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure. Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, and economic reports, Acland presents an array of evidence for the new understanding of movies and moviegoing that has developed within popular culture and the entertainment industry. In particular, he dissects a key development: the rise of the megaplex, characterized by large auditoriums, plentiful screens, and consumer activities other than film viewing. He traces its genesis from the re-entry of studios into the movie exhibition business in 1986 through 1998, when reports of the economic destabilization of exhibition began to surface, just as the rise of so-called e-cinema signaled another wave of change. Documenting the current tendency toward an accelerated cinema culture, one that appears to arrive simultaneously for everyone, everywhere, Screen Traffic unearths and critiques the corporate and cultural forces contributing to the “felt internationalism” of our global era.

Author : Robert Woods
Publisher : Van Nostrand Reinhold Company
Page : 248 pages
File Size : 54,7 Mb
Release : 1987
Category : Art
ISBN : UOM:39015010999434

Get Book

Printing and Production for Promotional Materials by Robert Woods Pdf

Author : Bo Florin,Patrick Vonderau,Yvonne Zimmermann
Publisher : Amsterdam University Press
Page : 338 pages
File Size : 49,5 Mb
Release : 2021-06-16
Category : Business & Economics
ISBN : 9789048541560

Get Book

Advertising and the Transformation of Screen Cultures by Bo Florin,Patrick Vonderau,Yvonne Zimmermann Pdf

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.

Author : Anonim
Publisher : Unknown
Page : 1580 pages
File Size : 41,7 Mb
Release : 1999
Category : Industries
ISBN : UOM:39015040262969

Get Book

Harris Michigan Industrial Directory by Anonim Pdf

Author : Anne Zeiser
Publisher : CRC Press
Page : 582 pages
File Size : 43,9 Mb
Release : 2015-06-19
Category : Art
ISBN : 9781134746293

Get Book

Transmedia Marketing by Anne Zeiser Pdf

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Author : Vicki Mayer,Miranda J. Banks,John T Caldwell
Publisher : Routledge
Page : 264 pages
File Size : 54,9 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135840167

Get Book

Production Studies by Vicki Mayer,Miranda J. Banks,John T Caldwell Pdf

Production Studies is the first volume to bring together a star-studded cast of interdisciplinary media scholars to examine the unique cultural practices of media production. The all-new essays collected here combine ethnographic, sociological, critical, material, and political-economic methods to explore a wide range of topics, from contemporary industrial trends such as new media and niche markets to gender and workplace hierarchies. Together, the contributors seek to understand how the entire span of "media producers"—ranging from high-profile producers and directors to anonymous stagehands and costume designers—work through professional organizations and informal networks to form communities of shared practices, languages, and cultural understandings of the world.

Author : Anonim
Publisher : Unknown
Page : 940 pages
File Size : 52,5 Mb
Release : 1966
Category : Electronic journals
ISBN : UCAL:B3276465

Get Book

Graphic Arts Monthly and the Printing Industry by Anonim Pdf