Public Relations And Participatory Culture

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Public Relations and Participatory Culture

Amber Hutchins,Natalie T.J. Tindall
Public Relations and Participatory Culture Book PDF

Author : Amber Hutchins,Natalie T.J. Tindall
Publisher : Routledge
Page : 267 pages
File Size : 52,5 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781317659747

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Public Relations and Participatory Culture by Amber Hutchins,Natalie T.J. Tindall Pdf

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

Public Relations and Participatory Culture

Amber Hutchins,Natalie T.J. Tindall
Public Relations and Participatory Culture Book PDF

Author : Amber Hutchins,Natalie T.J. Tindall
Publisher : Routledge
Page : 278 pages
File Size : 46,6 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781317659730

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Public Relations and Participatory Culture by Amber Hutchins,Natalie T.J. Tindall Pdf

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

Confronting the Challenges of Participatory Culture

Henry Jenkins
Confronting the Challenges of Participatory Culture Book PDF

Author : Henry Jenkins
Publisher : MIT Press
Page : 146 pages
File Size : 51,5 Mb
Release : 2009-06-05
Category : Technology & Engineering
ISBN : 9780262513623

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Confronting the Challenges of Participatory Culture by Henry Jenkins Pdf

Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

Popular Culture and Social Change

Kate Fitch,Judy Motion
Popular Culture and Social Change Book PDF

Author : Kate Fitch,Judy Motion
Publisher : Routledge
Page : 201 pages
File Size : 42,8 Mb
Release : 2020-10-29
Category : Business & Economics
ISBN : 9781351788243

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Popular Culture and Social Change by Kate Fitch,Judy Motion Pdf

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.

Digital Media and Participatory Cultures of Health and Illness

Stefania Vicari
Digital Media and Participatory Cultures of Health and Illness Book PDF

Author : Stefania Vicari
Publisher : Routledge
Page : 167 pages
File Size : 48,5 Mb
Release : 2021-12-30
Category : Political Science
ISBN : 9780429889875

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Digital Media and Participatory Cultures of Health and Illness by Stefania Vicari Pdf

This book explores how the complex scenario of platforms, practices and content in the contemporary digital landscape is shaping participatory cultures of health and illness. The everyday use of digital and social media platforms has major implications for the production, seeking and sharing of health information, and raises important questions about health peer support, power relations, trust, privacy and knowledge. To address these questions, this book navigates contemporary forms of participation that develop through mundane digital practices, like tweeting about the latest pandemic news or keeping track of our daily runs with Fitbit or Strava. In doing so, it explores both radical activist practices and more ordinary forms of participation that can gradually lead to social and/or cultural changes in how we understand and experience health and illness. While drawing upon digital media studies and the sociology of health and illness, this book offers theoretical and methodological insights from a decade of empirical research of health-related digital practices that span from digital health advocacy to illness-focused social media uses. Accessible and engaging, this book is ideal for scholars and students interested in digital media, digital activism, health advocacy and digital health.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Handbook of Research on Transmedia Storytelling and Narrative Strategies Book PDF

Author : Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Publisher : IGI Global
Page : 599 pages
File Size : 43,7 Mb
Release : 2018-07-06
Category : Social Science
ISBN : 9781522553588

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Handbook of Research on Transmedia Storytelling and Narrative Strategies by Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz Pdf

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Participatory Culture in a Networked Era

Henry Jenkins,Mizuko Ito,danah boyd
Participatory Culture in a Networked Era Book PDF

Author : Henry Jenkins,Mizuko Ito,danah boyd
Publisher : John Wiley & Sons
Page : 160 pages
File Size : 55,6 Mb
Release : 2015-11-05
Category : Social Science
ISBN : 9780745689432

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Participatory Culture in a Networked Era by Henry Jenkins,Mizuko Ito,danah boyd Pdf

In the last two decades, both the conception and the practice of participatory culture have been transformed by the new affordances enabled by digital, networked, and mobile technologies. This exciting new book explores that transformation by bringing together three leading figures in conversation. Jenkins, Ito and boyd examine the ways in which our personal and professional lives are shaped by experiences interacting with and around emerging media. Stressing the social and cultural contexts of participation, the authors describe the process of diversification and mainstreaming that has transformed participatory culture. They advocate a move beyond individualized personal expression and argue for an ethos of “doing it together” in addition to “doing it yourself.” Participatory Culture in a Networked Era will interest students and scholars of digital media and their impact on society and will engage readers in a broader dialogue and conversation about their own participatory practices in this digital age.

A Companion to Media Fandom and Fan Studies

Paul Booth
A Companion to Media Fandom and Fan Studies Book PDF

Author : Paul Booth
Publisher : John Wiley & Sons
Page : 592 pages
File Size : 42,5 Mb
Release : 2018-05-01
Category : Social Science
ISBN : 9781119237167

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A Companion to Media Fandom and Fan Studies by Paul Booth Pdf

A Companion to Media Fandom and Fan Studies offers scholars and fans an accessible and engaging resource for understanding the rapidly expanding field of fan studies. International in scope and written by a team that includes many major scholars, this volume features over thirty especially-commissioned essays on a variety of topics, which together provide an unparalleled overview of this fast-growing field. Separated into five sections—Histories, Genealogies, Methodologies; Fan Practices; Fandom and Cultural Studies; Digital Fandom; and The Future of Fan Studies—the book synthesizes literature surrounding important theories, debates, and issues within the field of fan studies. It also traces and explains the social, historical, political, commercial, ethical, and creative dimensions of fandom and fan studies. Exploring both the historical and the contemporary fan situation, the volume presents fandom and fan studies as models of 21st century production and consumption, and identifies the emergent trends in this unique field of study.

YouTube

Jean Burgess,Joshua Green
YouTube Book PDF

Author : Jean Burgess,Joshua Green
Publisher : John Wiley & Sons
Page : 186 pages
File Size : 42,6 Mb
Release : 2013-04-16
Category : Social Science
ISBN : 9780745675350

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YouTube by Jean Burgess,Joshua Green Pdf

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.

Convergence Culture

Henry Jenkins
Convergence Culture Book PDF

Author : Henry Jenkins
Publisher : NYU Press
Page : 361 pages
File Size : 53,5 Mb
Release : 2008-09
Category : Social Science
ISBN : 9780814742952

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Convergence Culture by Henry Jenkins Pdf

“What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.

Fans, Bloggers, and Gamers

Henry Jenkins
Fans Bloggers and Gamers Book PDF

Author : Henry Jenkins
Publisher : NYU Press
Page : 287 pages
File Size : 50,6 Mb
Release : 2006
Category : Games & Activities
ISBN : 9780814742846

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Fans, Bloggers, and Gamers by Henry Jenkins Pdf

Henry Jenkins at Authors@Google (video) Henry Jenkins“s pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though marginal and largely invisible to the general public at the time, today, media producers and advertisers, not to mention researchers and fans, take for granted the idea that the success of a media franchise depends on fan investments and participation. Bringing together the highlights of a decade and a half of groundbreaking research into the cultural life of media consumers,Fans, Bloggers, and Gamers takes readers from Jenkins's progressive early work defending fan culture against those who would marginalize or stigmatize it, through to his more recent work, combating moral panic and defending Goths and gamers in the wake of the Columbine shootings. Starting with an interview on the current state of fan studies, this volume maps the core theoretical and methodological issues in Fan Studies. It goes on to chart the growth of participatory culture on the web, take up blogging as perhaps the most powerful illustration of how consumer participation impacts mainstream media, and debate the public policy implications surrounding participation and intellectual property.

Public Relations

Chiara Valentini
Public Relations Book PDF

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
Page : 630 pages
File Size : 49,8 Mb
Release : 2021-02-08
Category : Language Arts & Disciplines
ISBN : 9783110552607

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Public Relations by Chiara Valentini Pdf

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Participatory Culture

Henry Jenkins
Participatory Culture Book PDF

Author : Henry Jenkins
Publisher : John Wiley & Sons
Page : 196 pages
File Size : 43,9 Mb
Release : 2019-10-15
Category : Social Science
ISBN : 9781509538478

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Participatory Culture by Henry Jenkins Pdf

Since 2006, Henry Jenkins's Confessions of an Aca-Fan blog has hosted interviews in which academics, activists, and artists have shared their views on the changing media landscape. For the first time, Jenkins – often called “the Marshall McLuhan for the twenty-first century” – compiles some of these interviews to highlight his recurring interests in popular culture and social change. Structured around three core concepts – culture, learning, politics – and designed as a companion to Participatory Culture in a Networked Era, this book broadens the conversation to incorporate diverse thinkers such as David Gauntlett, Ethan Zuckerman, Sonia Livingstone, S. Craig Watkins, James Paul Gee, Antero Garcia, Stephen Duncombe, Cathy J. Cohen, Lina Srivastava, Jonathan McIntosh, and William Uricchio. With an introduction from Jenkins and reflections from each interviewee, this volume speaks to a sense of crisis as contemporary culture has failed to fully achieve the democratic potentials once anticipated as a consequence of the participatory turn. This book is ideal for students and scholars of digital media, popular culture, education, and politics, as well as general readers with an interest in the topic.

Excellent Public Relations and Effective Organizations

James E. Grunig,David M. Dozier
Excellent Public Relations and Effective Organizations Book PDF

Author : James E. Grunig,David M. Dozier
Publisher : Taylor & Francis
Page : 669 pages
File Size : 55,8 Mb
Release : 2003-01-30
Category : Business & Economics
ISBN : 9781135692889

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Excellent Public Relations and Effective Organizations by James E. Grunig,David M. Dozier Pdf

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Popular Culture and the Civic Imagination

Henry Jenkins,Gabriel Peters-Lazaro,Sangita Shresthova
Popular Culture and the Civic Imagination Book PDF

Author : Henry Jenkins,Gabriel Peters-Lazaro,Sangita Shresthova
Publisher : NYU Press
Page : 376 pages
File Size : 48,7 Mb
Release : 2020-02-04
Category : Social Science
ISBN : 9781479891252

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Popular Culture and the Civic Imagination by Henry Jenkins,Gabriel Peters-Lazaro,Sangita Shresthova Pdf

How popular culture is engaged by activists to effect emancipatory political change One cannot change the world unless one can imagine what a better world might look like. Civic imagination is the capacity to conceptualize alternatives to current cultural, social, political, or economic conditions; it also requires the ability to see oneself as a civic agent capable of making change, as a participant in a larger democratic culture. Popular Culture and the Civic Imagination represents a call for greater clarity about what we’re fighting for—not just what we’re fighting against. Across more than thirty examples from social movements around the world, this casebook proposes “civic imagination” as a framework that can help us identify, support, and practice new kinds of communal participation. As the contributors demonstrate, young people, in particular, are turning to popular culture—from Beyoncé to Bollywood, from Smokey Bear to Hamilton, from comic books to VR—for the vernacular through which they can express their discontent with current conditions. A young activist uses YouTube to speak back against J. K. Rowling in the voice of Cho Chang in order to challenge the superficial representation of Asian Americans in children’s literature. Murals in Los Angeles are employed to construct a mythic imagination of Chicano identity. Twitter users have turned to #BlackGirlMagic to highlight the black radical imagination and construct new visions of female empowerment. In each instance, activists demonstrate what happens when the creative energies of fans are infused with deep political commitment, mobilizing new visions of what a better democracy might look like.