Excellent Public Relations And Effective Organizations

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Excellent Public Relations and Effective Organizations

James E. Grunig,David M. Dozier
Excellent Public Relations and Effective Organizations Book PDF

Author : James E. Grunig,David M. Dozier
Publisher : Routledge
Page : 774 pages
File Size : 44,5 Mb
Release : 2003-01-30
Category : Business & Economics
ISBN : 9781135692872

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Excellent Public Relations and Effective Organizations by James E. Grunig,David M. Dozier Pdf

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Excellence in Public Relations and Communication Management

James E. Grunig
Excellence in Public Relations and Communication Management Book PDF

Author : James E. Grunig
Publisher : Routledge
Page : 681 pages
File Size : 44,8 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781136691751

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Excellence in Public Relations and Communication Management by James E. Grunig Pdf

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Manager's Guide to Excellence in Public Relations and Communication Management

David M. Dozier,Larissa A. Grunig,James E. Grunig
Manager s Guide to Excellence in Public Relations and Communication Management Book PDF

Author : David M. Dozier,Larissa A. Grunig,James E. Grunig
Publisher : Routledge
Page : 277 pages
File Size : 53,5 Mb
Release : 2013-10-18
Category : Business & Economics
ISBN : 9781136688317

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Manager's Guide to Excellence in Public Relations and Communication Management by David M. Dozier,Larissa A. Grunig,James E. Grunig Pdf

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

The Future of Excellence in Public Relations and Communication Management

Elizabeth L. Toth
The Future of Excellence in Public Relations and Communication Management Book PDF

Author : Elizabeth L. Toth
Publisher : Routledge
Page : 682 pages
File Size : 52,7 Mb
Release : 2009-03-04
Category : Business & Economics
ISBN : 9781135250683

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The Future of Excellence in Public Relations and Communication Management by Elizabeth L. Toth Pdf

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Public Relations and Communication Management

Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Public Relations and Communication Management Book PDF

Author : Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Publisher : Routledge
Page : 472 pages
File Size : 44,7 Mb
Release : 2013-06-07
Category : Language Arts & Disciplines
ISBN : 9781136159251

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Public Relations and Communication Management by Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim Pdf

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Manager's Guide to Excellence in Public Relations and Communication Management

David M. Dozier,James E. Grunig,Larissa A. Grunig
Manager s Guide to Excellence in Public Relations and Communication Management Book PDF

Author : David M. Dozier,James E. Grunig,Larissa A. Grunig
Publisher : Unknown
Page : 0 pages
File Size : 51,8 Mb
Release : 2010
Category : Electronic
ISBN : OCLC:1431251726

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Manager's Guide to Excellence in Public Relations and Communication Management by David M. Dozier,James E. Grunig,Larissa A. Grunig Pdf

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/

The IABC Handbook of Organizational Communication

Tamara Gillis,IABC
The IABC Handbook of Organizational Communication Book PDF

Author : Tamara Gillis,IABC
Publisher : John Wiley & Sons
Page : 484 pages
File Size : 43,8 Mb
Release : 2011-03-21
Category : Business & Economics
ISBN : 9781118016350

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The IABC Handbook of Organizational Communication by Tamara Gillis,IABC Pdf

The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

Public Relations

Danny Moss,Barbara DeSanto
Public Relations Book PDF

Author : Danny Moss,Barbara DeSanto
Publisher : SAGE
Page : 513 pages
File Size : 54,8 Mb
Release : 2011-12-15
Category : Business & Economics
ISBN : 9781446253663

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Public Relations by Danny Moss,Barbara DeSanto Pdf

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Public Relations As Relationship Management

Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Public Relations As Relationship Management Book PDF

Author : Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Publisher : Routledge
Page : 394 pages
File Size : 44,5 Mb
Release : 2015-04-24
Category : Language Arts & Disciplines
ISBN : 9781317516347

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Public Relations As Relationship Management by Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham Pdf

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Communication Excellence

Ralph Tench,Dejan Verčič,Ansgar Zerfass,Ángeles Moreno,Piet Verhoeven
Communication Excellence Book PDF

Author : Ralph Tench,Dejan Verčič,Ansgar Zerfass,Ángeles Moreno,Piet Verhoeven
Publisher : Springer
Page : 238 pages
File Size : 55,5 Mb
Release : 2017-03-28
Category : Business & Economics
ISBN : 9783319488608

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Communication Excellence by Ralph Tench,Dejan Verčič,Ansgar Zerfass,Ángeles Moreno,Piet Verhoeven Pdf

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Public Relations Theory II

Carl H. Botan,Vincent Hazleton
Public Relations Theory II Book PDF

Author : Carl H. Botan,Vincent Hazleton
Publisher : Routledge
Page : 620 pages
File Size : 41,5 Mb
Release : 2010-08-27
Category : Business & Economics
ISBN : 9781135216870

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Public Relations Theory II by Carl H. Botan,Vincent Hazleton Pdf

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Effective Public Relations

Scott M. Cutlip,Allen H. Center,Glen M. Broom
Effective Public Relations Book PDF

Author : Scott M. Cutlip,Allen H. Center,Glen M. Broom
Publisher : Unknown
Page : 616 pages
File Size : 54,6 Mb
Release : 2000
Category : Business & Economics
ISBN : WISC:89081336257

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Effective Public Relations by Scott M. Cutlip,Allen H. Center,Glen M. Broom Pdf

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

Spin Sucks

Gini Dietrich
Spin Sucks Book PDF

Author : Gini Dietrich
Publisher : Que Publishing
Page : 165 pages
File Size : 53,6 Mb
Release : 2014-02-20
Category : Business & Economics
ISBN : 9780133432190

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Spin Sucks by Gini Dietrich Pdf

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com

Strategic Public Relations Leadership

Anne Gregory,Paul Willis
Strategic Public Relations Leadership Book PDF

Author : Anne Gregory,Paul Willis
Publisher : Taylor & Francis
Page : 186 pages
File Size : 43,6 Mb
Release : 2022-07-22
Category : Business & Economics
ISBN : 9781000603415

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Strategic Public Relations Leadership by Anne Gregory,Paul Willis Pdf

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.

Public Relations Research

Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh
Public Relations Research Book PDF

Author : Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh
Publisher : Springer
Page : 449 pages
File Size : 51,5 Mb
Release : 2008-05-08
Category : Language Arts & Disciplines
ISBN : 9783531909189

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Public Relations Research by Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh Pdf

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.