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Author : Anonim
Publisher : Unknown
Page : 184 pages
File Size : 51,7 Mb
Release : 1945
Category : Publicity
ISBN : STANFORD:36105012184672
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Page : 310 pages
File Size : 46,7 Mb
Release : 2013-07-29
Category : Business & Economics
ISBN : 9780806189826
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author : Anonymous
Publisher : Рипол Классик
Page : 128 pages
File Size : 51,6 Mb
Release : 2024-05-09
Category : History
ISBN : 9785878720045
Public relations: Edward L. Bernays and the American scene. Аnnotated bibliography of and reference guide to writings by and about Edward L. Bernays from 1917 to 1951.
Author : Anonim
Publisher : Unknown
Page : 872 pages
File Size : 40,7 Mb
Release : 1945
Category : Publicity
ISBN : UCAL:$B602974
Author : Karl E. Ettinger
Publisher : Unknown
Page : 880 pages
File Size : 54,5 Mb
Release : 1945
Category : Advertising
ISBN : UOM:39015012935451
Author : Cayce Myers
Publisher : Routledge
Page : 256 pages
File Size : 54,6 Mb
Release : 2020-07-29
Category : Business & Economics
ISBN : 9781351033008
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
Author : Ronald D. Smith
Publisher : Routledge
Page : 481 pages
File Size : 54,7 Mb
Release : 2010-04-26
Category : Business & Economics
ISBN : 9781135633387
Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
Author : S.R. Sharma
Publisher : Mittal Publications
Page : 604 pages
File Size : 47,6 Mb
Release : 1994
Category : Physical education and training
ISBN : 8170995655
Author : Bertrand R. Canfield
Publisher : Unknown
Page : 540 pages
File Size : 45,7 Mb
Release : 1951
Category : Public relations
ISBN : UCAL:$B602864
Author : Ronald D. Smith
Publisher : Psychology Press
Page : 96 pages
File Size : 42,8 Mb
Release : 2003-06
Category : Business & Economics
ISBN : 0805848169
Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writeris a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Author : Elsie Freeman Finch
Publisher : Rowman & Littlefield
Page : 204 pages
File Size : 41,8 Mb
Release : 2003
Category : Archives
ISBN : 9780810847736
Now in Paperback! As institutional budgets become tighter and information sources wider and more complex, archivists, manuscript curators and staff of special collections seek ways to broaden the use of their materials, bringing their services and their story to wider publics. Advocating Archives: An Introduction to Public Relations for Archivists presents practical advice on how to find and relate to these publics: how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and avoid the most common public relations errors by planning. Written by archivists with previous professional or practical experience in these fields, Advocating Archives offers simply written, practical guidelines for the professional or manager who either develops their own public relations program or works with public relations professional in their institution. Three studies in archival public relations, taken from the daily experience of their writers, provide material for the instructors in archival management courses. Part of a long-term public relations initiative undertaken by the Society of American Archivists, the book aims to make public relations skills an integral part of archival management, and to help the archivist, curator, or special collections professional direct the public's response to their work.
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher : Unknown
Page : 302 pages
File Size : 42,7 Mb
Release : 1946
Category : Commerce
ISBN : UOM:39015049859260
Author : Whitman Daniels
Publisher : Unknown
Page : 104 pages
File Size : 53,8 Mb
Release : 1950
Category : Public relations
ISBN : UCAL:B3104838
Author : Anonim
Publisher : Unknown
Page : 46 pages
File Size : 49,6 Mb
Release : 1962
Category : Communication
ISBN : MSU:31293032218483
Author : Anonim
Publisher : Unknown
Page : 1084 pages
File Size : 42,9 Mb
Release : 1946
Category : Labor laws and legislation
ISBN : UOM:39015059392608
Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews.