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Author : National Education Association of the United States. Research Division
Publisher : Unknown
Page : 56 pages
File Size : 41,9 Mb
Release : 1935
Category : Advertising
ISBN : UFL:31262031500803
Author : United States. Department of the Army
Publisher : Unknown
Page : 72 pages
File Size : 50,7 Mb
Release : 1957
Category : Public relations
ISBN : MINN:31951D00622975W
Author : Scott M. Cutlip
Publisher : Madison, University of Wisconsin Press
Page : 320 pages
File Size : 55,8 Mb
Release : 1965
Category : Business & Economics
ISBN : MINN:31951001323711O
Author : Cynthia C. Ryans,William L. Shanklin
Publisher : Metuchen, N.J. : Scarecrow Press
Page : 286 pages
File Size : 44,8 Mb
Release : 1986
Category : Business & Economics
ISBN : UOM:39015011250936
Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects. Each citation includes a complete bibliography entry and a 50-100 word annotation. With author/title and subject indexes and a directory of publishers mentioned in the book. The contributors: Peter Doyle, Gerald Newbould, Abby Livingston, William Keim, Fred Gehrung, James Blackburn, Donald Shandler, Roger Wadswoth, Wayne Anderson, Charles Webb, and Fisher Howe.
Author : National Education Association of the United States. Research Division
Publisher : Unknown
Page : 24 pages
File Size : 52,7 Mb
Release : 1939
Category : Advertising
ISBN : UFL:31262052490934
Author : Theodore J. Kowalski
Publisher : Pearson
Page : 280 pages
File Size : 51,6 Mb
Release : 2011
Category : Business & Economics
ISBN : UOM:39076002967599
For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.
Author : United States. Education Office
Publisher : Unknown
Page : 426 pages
File Size : 45,8 Mb
Release : 1966
Category : Electronic
ISBN : MINN:31951D034796933
Author : Arthur Henry Rice
Publisher : Unknown
Page : 36 pages
File Size : 49,7 Mb
Release : 1946
Category : Advertising
ISBN : UTEXAS:059172119643429
Author : Clifford Lee Brownell,Leo Gans,Tufie Z. Maroon
Publisher : Unknown
Page : 272 pages
File Size : 43,7 Mb
Release : 1955
Category : Public relations
ISBN : UCAL:B3594044
Author : Anonim
Publisher : Unknown
Page : 332 pages
File Size : 41,5 Mb
Release : 1996
Category : Education
ISBN : MINN:30000005557099
Author : Anonim
Publisher : Unknown
Page : 258 pages
File Size : 52,9 Mb
Release : 1974
Category : Advertising
ISBN : MINN:31951001837202K
Author : Scott M. Cutlip
Publisher : Unknown
Page : 0 pages
File Size : 53,6 Mb
Release : 1965
Category : Public relations
ISBN : 0299035107
Author : Robert L. Bishop
Publisher : Unknown
Page : 220 pages
File Size : 55,9 Mb
Release : 1976
Category : Advertising
ISBN : STANFORD:36105127837669
Author : Alice Norton
Publisher : Detroit : Gale Research Company
Page : 168 pages
File Size : 50,9 Mb
Release : 1970
Category : Business
ISBN : UOM:39015008677067
Author : Anonim
Publisher : Unknown
Page : 1208 pages
File Size : 46,9 Mb
Release : 1974
Category : Education
ISBN : UOM:39015023534541