Public Relations In Japan

Author : Tomoki Kunieda,Koichiro Yamamura
Publisher : Routledge
Page : 186 pages
File Size : 51,8 Mb
Release : 2020-09-30
Category : Electronic
ISBN : 0367665379

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Public Relations in Japan by Tomoki Kunieda,Koichiro Yamamura Pdf

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.

Author : Tomoki Kunieda,Yamamura Koichi,Junichiro Miyabe
Publisher : Routledge
Page : 186 pages
File Size : 51,9 Mb
Release : 2018-09-21
Category : Business & Economics
ISBN : 9781351797740

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Public Relations in Japan by Tomoki Kunieda,Yamamura Koichi,Junichiro Miyabe Pdf

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

Author : Tomoki Kunieda,Kōichirō Yamamura,Junichiro Miyabe
Publisher : Unknown
Page : 199 pages
File Size : 42,8 Mb
Release : 2019
Category : BUSINESS & ECONOMICS
ISBN : 1315206676

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Public Relations in Japan by Tomoki Kunieda,Kōichirō Yamamura,Junichiro Miyabe Pdf

Introduction: culture of lifetime employment and the history of Japanese PR / Tomoki Kunieda -- History in brief / Koichi Yamamura, Sekiya Ikari, & Takashi Kenmochi -- The democratization of Japan and the introduction of American PR / Koichi Yamamura -- Public relations by a local government : 150 years of Tokyo's PR / Tomoki Kunieda -- History of internal communications in Japanese companies / Masamichi Shimizu -- (under-) development of pr industry and profession : 1960s - 2010s / Yusuke Ibuki -- A tale of two professionalisms : human resource management (HRM) and PR function of Japanese companies : 1960 to 2016 / Junichiro Miyabe -- Impacts of crises on public relations 2007-2017 : the "Lehman shock" and the great east Japan earthquake / Naoya Ito -- Current situation of corporate public relations in Japan : an attempt to assess comprehensive public relations activities from eight aspects / Koichi Kitami -- Concluding remarks how general are we? / Tomoki Kunieda, Koichi Yamamura, and Junichiro Miyabe -- Appendix 1 Glossary of key terms -- Appendix 2 Chronology of pr in japan 1861-2017 -- Appendix 3 Note on Japanese employment practices -- Index

Author : Takashi Inoue
Publisher : Routledge
Page : 321 pages
File Size : 46,7 Mb
Release : 2018-04-09
Category : Business & Economics
ISBN : 9781351679626

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Public Relations in Hyper-globalization by Takashi Inoue Pdf

Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.

Author : Susan Pharr,Ellis S. Krauss
Publisher : University of Hawaii Press
Page : 416 pages
File Size : 40,5 Mb
Release : 1996-03-01
Category : Social Science
ISBN : 0824817613

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Media and Politics in Japan by Susan Pharr,Ellis S. Krauss Pdf

Japan is one of the most media-saturated societies in the world. The circulations of its "big five" national newspapers dwarf those of any major American newspaper. Its public service broadcasting agency, NHK, is second only to the BBC in size. And it has a full range of commercial television stations, high-brow and low-brow magazines, and a large anti-mainstream media and mini-media. Japanese elites rate the mass media as the most influential group in Japanese society. But what role do they play in political life? Whose interests do the media serve? Are the media mainly servants of the state, or are they watchdogs on behalf of the public? And what effects do the media have on the political beliefs and behavior of ordinary Japanese people? These questions are the focus of this collection of essays by leading political scientists, sociologists, social psychologists, and journalists. Japan's unique kisha (press) club system, its powerful media business organizations, the uses of the media by Japan's wily bureaucrats, and the role of the media in everything from political scandals to shaping public opinion, are among the many subjects of this insightful and provocative book.

Author : Marc Steinberg,Alexander Zahlten
Publisher : Duke University Press
Page : 440 pages
File Size : 40,6 Mb
Release : 2017-02-24
Category : Social Science
ISBN : 9780822373292

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Media Theory in Japan by Marc Steinberg,Alexander Zahlten Pdf

Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten

Author : Alan R. Freitag,Ashli Quesinberry Stokes
Publisher : Routledge
Page : 329 pages
File Size : 49,8 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781134061297

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Global Public Relations by Alan R. Freitag,Ashli Quesinberry Stokes Pdf

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

Author : Barbara Sato
Publisher : Duke University Press
Page : 264 pages
File Size : 46,5 Mb
Release : 2003-04-16
Category : Language Arts & Disciplines
ISBN : 082233044X

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The New Japanese Woman by Barbara Sato Pdf

DIVA study of the "modern" woman in Japan before World War II./div

Author : Robert A. Scalapino
Publisher : Univ of California Press
Page : 452 pages
File Size : 52,7 Mb
Release : 1977
Category : Political Science
ISBN : 0520034996

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The Foreign Policy of Modern Japan by Robert A. Scalapino Pdf

Author : Erica Baffelli
Publisher : Routledge
Page : 192 pages
File Size : 54,7 Mb
Release : 2016-02-05
Category : Religion
ISBN : 9781135117849

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Media and New Religions in Japan by Erica Baffelli Pdf

The Open Access version of this book, available at www.taylorfrancis.com/books/9781135117849, has been made available under a Creative Commons Attribution-Non Commercial-No Derivative 4.0 license. Japanese "new religions" (shinshūkyō) have used various media forms for training, communicating with members, presenting their messages, reinforcing or protecting the image of the leader, and, potentially, attracting converts. In this book the complex and dual relationship between media and new religions is investigated by looking at the tensions groups face between the need for visibility and the risks of facing attacks and criticism through media. Indeed media and new technologies have been extensively used by religious groups not only to spread their messages and to try to reach a wider audience, but also to promote themselves as a highly modern and up-to-date form of religion appropriate for a modern technological age. In 1980s and early 1990s some movements, such as Agonshū , Kōfuku no Kagaku, and Aum Shinrikyō came into prominence especially via the use of media (initially publications, but also ritual broadcasts, advertising campaigns, and public media events). This created new modes of ritual engagement and new ways of interactions between leaders and members. The aim of this book is to develop and illustrate particular key issues in the wider new religions and media nexus by using specific movements as examples. In particular, the analysis of the interaction between media and new religions will focus primarily on three case studies predominantly during the first period of development of the groups.

Author : Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
Publisher : Routledge
Page : 447 pages
File Size : 52,8 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781317918868

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The Routledge Handbook of Critical Public Relations by Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra Pdf

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Author : Jeffrey J. Hall
Publisher : Routledge
Page : 210 pages
File Size : 46,8 Mb
Release : 2021-04-07
Category : Political Science
ISBN : 9781000369144

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Japan’s Nationalist Right in the Internet Age by Jeffrey J. Hall Pdf

Japan’s nationalist right have used the internet to organize offline activism in increasingly visible ways. Hall investigates the role of internet-mediated activism in Japan’s ongoing historical and territorial disputes. He explores the emergence of two right-wing activist organizations, Nihon Bunka Channel Sakura and Ganbare Nippon, which have played a significant role in pressure campaigns against Japanese media outlets, campaigns to influence historical memorials, and campaigns to assert Japan’s territorial claim to the Senkaku/Diaoyu Islands. Taking a multi-disciplinary approach, he analyses how activists maintained cohesion, raised funds, held protests that regularly drew hundreds to thousands of participants, and used fishing boats to land activists on disputed islands. Detailing events that took place between 2004 and 2020, he demonstrates how skilled social actors built cohesive grassroots protest organizations through the creation of shared meaning for their organization and its supporters. A valuable read both for scholars seeking insight into the dynamics surrounding Japan’s history disputes and territorial issues, as well as those seeking to compare Japanese right-wing internet activism with its counterparts elsewhere.

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 601 pages
File Size : 55,7 Mb
Release : 2003-06-20
Category : Business & Economics
ISBN : 9781135645489

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The Global Public Relations Handbook by Krishnamurthy Sriramesh,Dejan Vercic Pdf

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Author : Sian Rees
Publisher : Routledge
Page : 262 pages
File Size : 48,9 Mb
Release : 2020-01-31
Category : Business & Economics
ISBN : 9780429663406

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Public Relations, Branding and Authenticity by Sian Rees Pdf

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.

Author : Anne Cooper-Chen
Publisher : Wiley-Blackwell
Page : 263 pages
File Size : 40,6 Mb
Release : 1991-01-16
Category : Social Science
ISBN : 0813827108

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Mass Communication in Japan by Anne Cooper-Chen Pdf

Mass Communication in Japan offers a rare inside look at mass media in an information society intimately related to and infinitely different from our own. Anne Cooper-Chen's overview of Japan's mass media reaches from its origins and functions to its current status and future prospects. She profiles segments of the industry: newspapers, news agencies, magazines and comics, broadcasting, advertising, and public relations. Cooper-Chen also examines such cross-media issues as law and regulations, journalism education and training, ethical crises, media images of women, minority/immigrant media, broadcast satellites and cultural imperialism.