The Global Public Relations Handbook

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The Global Public Relations Handbook

Krishnamurthy Sriramesh,Dejan Verčič
The Global Public Relations Handbook Book PDF

Author : Krishnamurthy Sriramesh,Dejan Verčič
Publisher : Routledge
Page : 415 pages
File Size : 49,9 Mb
Release : 2019-10-21
Category : Business & Economics
ISBN : 9781351700405

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The Global Public Relations Handbook by Krishnamurthy Sriramesh,Dejan Verčič Pdf

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.

The Global Public Relations Handbook, Revised and Expanded Edition

Krishnamurthy Sriramesh,Dejan Vercic
The Global Public Relations Handbook Revised and Expanded Edition Book PDF

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 805 pages
File Size : 42,6 Mb
Release : 2009-01-13
Category : Business & Economics
ISBN : 9781135845544

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The Global Public Relations Handbook, Revised and Expanded Edition by Krishnamurthy Sriramesh,Dejan Vercic Pdf

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

The Global Public Relations Handbook

Krishnamurthy Sriramesh,Dejan Vercic
The Global Public Relations Handbook Book PDF

Author : Krishnamurthy Sriramesh,Dejan Vercic
Publisher : Routledge
Page : 601 pages
File Size : 44,6 Mb
Release : 2003-06-20
Category : Business & Economics
ISBN : 9781135645496

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The Global Public Relations Handbook by Krishnamurthy Sriramesh,Dejan Vercic Pdf

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

The Public Relations Handbook

Alison Theaker
The Public Relations Handbook Book PDF

Author : Alison Theaker
Publisher : Routledge
Page : 377 pages
File Size : 52,6 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781134369225

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The Public Relations Handbook by Alison Theaker Pdf

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

International Public Relations

Ian Somerville,Owen Hargie,Maureen Taylor,Margalit Toledano
International Public Relations Book PDF

Author : Ian Somerville,Owen Hargie,Maureen Taylor,Margalit Toledano
Publisher : Routledge
Page : 288 pages
File Size : 40,6 Mb
Release : 2016-08-12
Category : Business & Economics
ISBN : 9781317507901

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International Public Relations by Ian Somerville,Owen Hargie,Maureen Taylor,Margalit Toledano Pdf

International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

The PR Knowledge Book

Sangeeta Waldron
The PR Knowledge Book Book PDF

Author : Sangeeta Waldron
Publisher : Business Expert Press
Page : 180 pages
File Size : 44,8 Mb
Release : 2019-07-31
Category : Business & Economics
ISBN : 9781949991659

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The PR Knowledge Book by Sangeeta Waldron Pdf

The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

The Public Relations Handbook

Alison Theaker
The Public Relations Handbook Book PDF

Author : Alison Theaker
Publisher : Routledge
Page : 503 pages
File Size : 48,6 Mb
Release : 2020-10-26
Category : Business & Economics
ISBN : 9781000208832

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The Public Relations Handbook by Alison Theaker Pdf

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

The SAGE Handbook of Public Relations

Robert Lawrence Heath
The SAGE Handbook of Public Relations Book PDF

Author : Robert Lawrence Heath
Publisher : SAGE
Page : 793 pages
File Size : 44,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781412977814

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The SAGE Handbook of Public Relations by Robert Lawrence Heath Pdf

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

The Public Relations Handbook

Alison Theaker
The Public Relations Handbook Book PDF

Author : Alison Theaker
Publisher : Routledge
Page : 392 pages
File Size : 51,7 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781134369218

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The Public Relations Handbook by Alison Theaker Pdf

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Handbook of Research on New Media Applications in Public Relations and Advertising

Esiyok, Elif
Handbook of Research on New Media Applications in Public Relations and Advertising Book PDF

Author : Esiyok, Elif
Publisher : IGI Global
Page : 572 pages
File Size : 51,8 Mb
Release : 2020-08-07
Category : Business & Economics
ISBN : 9781799832034

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Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif Pdf

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Handbook of Public Affairs

Phil Harris,Craig S Fleisher
Handbook of Public Affairs Book PDF

Author : Phil Harris,Craig S Fleisher
Publisher : SAGE
Page : 628 pages
File Size : 50,8 Mb
Release : 2005-07-15
Category : Business & Economics
ISBN : 0761943935

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Handbook of Public Affairs by Phil Harris,Craig S Fleisher Pdf

Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.

Handbook of Public Relations

J. Chris Skinner
Handbook of Public Relations Book PDF

Author : J. Chris Skinner
Publisher : Unknown
Page : 333 pages
File Size : 42,8 Mb
Release : 2016
Category : Public relations
ISBN : 0190412011

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Handbook of Public Relations by J. Chris Skinner Pdf

Covers relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.

Public Relations Leaders as Sensemakers

Bruce K. Berger,Juan Meng
Public Relations Leaders as Sensemakers Book PDF

Author : Bruce K. Berger,Juan Meng
Publisher : Routledge
Page : 365 pages
File Size : 51,5 Mb
Release : 2014-05-23
Category : Language Arts & Disciplines
ISBN : 9781317938194

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Public Relations Leaders as Sensemakers by Bruce K. Berger,Juan Meng Pdf

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

The Handbook of Strategic Public Relations and Integrated Communications

Clarke Caywood
The Handbook of Strategic Public Relations and Integrated Communications Book PDF

Author : Clarke Caywood
Publisher : McGraw Hill Professional
Page : 612 pages
File Size : 50,6 Mb
Release : 1997-05
Category : Business & Economics
ISBN : 0786311312

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The Handbook of Strategic Public Relations and Integrated Communications by Clarke Caywood Pdf

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!

Today's Public Relations

Robert L. Heath,W. Timothy Coombs
Today s Public Relations Book PDF

Author : Robert L. Heath,W. Timothy Coombs
Publisher : SAGE
Page : 561 pages
File Size : 53,5 Mb
Release : 2006
Category : Language Arts & Disciplines
ISBN : 9781412926355

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Today's Public Relations by Robert L. Heath,W. Timothy Coombs Pdf

'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.