Public Relations In Practice

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Public Relations in Practice

Kate Kurtin
Public Relations in Practice Book PDF

Author : Kate Kurtin
Publisher : Oxford University Press, USA
Page : 144 pages
File Size : 46,9 Mb
Release : 2019
Category : Public relations
ISBN : 0190912073

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Public Relations in Practice by Kate Kurtin Pdf

Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.

Public Relations

Jane Johnston
Public Relations Book PDF

Author : Jane Johnston
Publisher : Routledge
Page : 441 pages
File Size : 54,6 Mb
Release : 2020-07-16
Category : Social Science
ISBN : 9781000247008

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Public Relations by Jane Johnston Pdf

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Public Relations

Jacquie L′Etang
Public Relations Book PDF

Author : Jacquie L′Etang
Publisher : SAGE
Page : 306 pages
File Size : 43,5 Mb
Release : 2007-11-21
Category : Business & Economics
ISBN : 9781446234877

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Public Relations by Jacquie L′Etang Pdf

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Paradox in Public Relations

Kevin L. Stoker
Paradox in Public Relations Book PDF

Author : Kevin L. Stoker
Publisher : Routledge
Page : 268 pages
File Size : 53,9 Mb
Release : 2020-03-25
Category : Business & Economics
ISBN : 9781317205593

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Paradox in Public Relations by Kevin L. Stoker Pdf

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

The Practice of Public Relations

Fraser P. Seitel
The Practice of Public Relations Book PDF

Author : Fraser P. Seitel
Publisher : Prentice Hall
Page : 0 pages
File Size : 44,8 Mb
Release : 2014
Category : Journalism
ISBN : 0133083578

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The Practice of Public Relations by Fraser P. Seitel Pdf

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.

Public Relations in Practice

Anne Gregory
Public Relations in Practice Book PDF

Author : Anne Gregory
Publisher : Kogan Page Publishers
Page : 228 pages
File Size : 55,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0749433817

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Public Relations in Practice by Anne Gregory Pdf

Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.

The Practice of Government Public Relations

Mordecai Lee,Grant Neeley,Kendra Stewart
The Practice of Government Public Relations Book PDF

Author : Mordecai Lee,Grant Neeley,Kendra Stewart
Publisher : Routledge
Page : 274 pages
File Size : 51,5 Mb
Release : 2017-09-25
Category : Political Science
ISBN : 9781351541350

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The Practice of Government Public Relations by Mordecai Lee,Grant Neeley,Kendra Stewart Pdf

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Public Relations History

Cayce Myers
Public Relations History Book PDF

Author : Cayce Myers
Publisher : Routledge
Page : 256 pages
File Size : 45,6 Mb
Release : 2020-07-29
Category : Business & Economics
ISBN : 9781351033008

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Public Relations History by Cayce Myers Pdf

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Public Relations As Relationship Management

Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Public Relations As Relationship Management Book PDF

Author : Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Publisher : Routledge
Page : 394 pages
File Size : 42,8 Mb
Release : 2015-04-24
Category : Language Arts & Disciplines
ISBN : 9781317516347

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Public Relations As Relationship Management by Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham Pdf

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

Big Ideas in Public Relations Research and Practice

Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti
Big Ideas in Public Relations Research and Practice Book PDF

Author : Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 51,8 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9781838675097

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Big Ideas in Public Relations Research and Practice by Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti Pdf

Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

The Management and Practice of Public Relations

Norman Stone
The Management and Practice of Public Relations Book PDF

Author : Norman Stone
Publisher : Unknown
Page : 304 pages
File Size : 43,9 Mb
Release : 1995
Category : Public relations
ISBN : 0333609751

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The Management and Practice of Public Relations by Norman Stone Pdf

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

Introducing Public Relations

Keith Butterick
Introducing Public Relations Book PDF

Author : Keith Butterick
Publisher : SAGE
Page : 249 pages
File Size : 40,6 Mb
Release : 2011-02-03
Category : Business & Economics
ISBN : 9781446243282

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Introducing Public Relations by Keith Butterick Pdf

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.

The Practice of Public Relations

Fraser P. Seitel
The Practice of Public Relations Book PDF

Author : Fraser P. Seitel
Publisher : Unknown
Page : 568 pages
File Size : 53,8 Mb
Release : 1984
Category : Business & Economics
ISBN : WISC:89011995925

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The Practice of Public Relations by Fraser P. Seitel Pdf

Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&

Ethics in Public Relations

Patricia J Parsons
Ethics in Public Relations Book PDF

Author : Patricia J Parsons
Publisher : Kogan Page Publishers
Page : 209 pages
File Size : 54,6 Mb
Release : 2008-11-03
Category : Business & Economics
ISBN : 9780749455675

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Ethics in Public Relations by Patricia J Parsons Pdf

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Experiencing Public Relations

Elizabeth Bridgen,Dejan Vercic
Experiencing Public Relations Book PDF

Author : Elizabeth Bridgen,Dejan Vercic
Publisher : Routledge
Page : 226 pages
File Size : 41,9 Mb
Release : 2017-09-28
Category : Social Science
ISBN : 9781351803090

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Experiencing Public Relations by Elizabeth Bridgen,Dejan Vercic Pdf

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.