Paradox In Public Relations

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Paradox in Public Relations

Kevin L. Stoker
Paradox in Public Relations Book PDF

Author : Kevin L. Stoker
Publisher : Routledge
Page : 268 pages
File Size : 51,8 Mb
Release : 2020-03-25
Category : Business & Economics
ISBN : 9781317205593

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Paradox in Public Relations by Kevin L. Stoker Pdf

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

Paradox in Public Relations

Kevin L Stoker,Taylor & Francis Group
Paradox in Public Relations Book PDF

Author : Kevin L Stoker,Taylor & Francis Group
Publisher : Routledge
Page : 172 pages
File Size : 47,5 Mb
Release : 2021-12-13
Category : Electronic
ISBN : 1032237686

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Paradox in Public Relations by Kevin L Stoker,Taylor & Francis Group Pdf

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

The PR Paradox

Matias Rodsevich
The PR Paradox Book PDF

Author : Matias Rodsevich
Publisher : Matias Rodsevich
Page : 231 pages
File Size : 54,7 Mb
Release : 2020-10-07
Category : Business & Economics
ISBN : 9789090337104

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The PR Paradox by Matias Rodsevich Pdf

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

Community Building and Early Public Relations

Donnalyn Pompper
Community Building and Early Public Relations Book PDF

Author : Donnalyn Pompper
Publisher : Routledge
Page : 214 pages
File Size : 49,6 Mb
Release : 2020-12-30
Category : Business & Economics
ISBN : 9781000299700

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Community Building and Early Public Relations by Donnalyn Pompper Pdf

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions – relationship-building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women’s interactional qualities made them complicit as colonizers, forever altering indigenous peoples’ way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building, and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the twentieth century.

International Public Relations

Patricia A. Curtin,T. Kenn Gaither
International Public Relations Book PDF

Author : Patricia A. Curtin,T. Kenn Gaither
Publisher : SAGE Publications
Page : 321 pages
File Size : 40,7 Mb
Release : 2007-01-18
Category : Language Arts & Disciplines
ISBN : 9781452213286

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International Public Relations by Patricia A. Curtin,T. Kenn Gaither Pdf

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

The Proximity Paradox

Kiirsten May,Alex Varricchio
The Proximity Paradox Book PDF

Author : Kiirsten May,Alex Varricchio
Publisher : ECW Press
Page : 203 pages
File Size : 46,8 Mb
Release : 2020-03-24
Category : Business & Economics
ISBN : 9781773055183

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The Proximity Paradox by Kiirsten May,Alex Varricchio Pdf

You’re too close to your business, and it’s killing your creativity Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ — the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain. Unpacking ten common Proximity Paradoxes that affect a company’s people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation, The Proximity Paradox encourages us to ask hard questions about how we work, how our businesses are structured, and why we routinely find our creativity at odds with what’s asked of us as executors and stewards of the bottom line.

The Public Relations of Everything

Robert E. Brown
The Public Relations of Everything Book PDF

Author : Robert E. Brown
Publisher : Routledge
Page : 248 pages
File Size : 41,5 Mb
Release : 2014-10-30
Category : Business & Economics
ISBN : 9781136181023

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The Public Relations of Everything by Robert E. Brown Pdf

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.

Trust, Power and Public Relations in Financial Markets

Clea Bourne
Trust Power and Public Relations in Financial Markets Book PDF

Author : Clea Bourne
Publisher : Routledge
Page : 176 pages
File Size : 50,8 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317963943

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Trust, Power and Public Relations in Financial Markets by Clea Bourne Pdf

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

Power and Public Relations

Jeffrey L. Courtright,Peter M. Smudde
Power and Public Relations Book PDF

Author : Jeffrey L. Courtright,Peter M. Smudde
Publisher : Hampton Press (NJ)
Page : 316 pages
File Size : 48,7 Mb
Release : 2007
Category : Power (Social sciences)
ISBN : STANFORD:36105123265261

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Power and Public Relations by Jeffrey L. Courtright,Peter M. Smudde Pdf

Explores how public relations' power is obtained, used and misused in terms of both process and outcomes. This book contains 10 case studies that provide examples of the breadth of perspectives and definitions of power.

Women’s Work in Public Relations

Elizabeth Bridgen,Sarah Williams
Women s Work in Public Relations Book PDF

Author : Elizabeth Bridgen,Sarah Williams
Publisher : Emerald Group Publishing
Page : 289 pages
File Size : 50,9 Mb
Release : 2024-03-25
Category : Business & Economics
ISBN : 9781804555385

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Women’s Work in Public Relations by Elizabeth Bridgen,Sarah Williams Pdf

Reconceptualising human experience through a holistic feminist approach, this book takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.

Public Relations As Relationship Management

Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Public Relations As Relationship Management Book PDF

Author : Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Publisher : Routledge
Page : 410 pages
File Size : 44,5 Mb
Release : 2015-04-24
Category : Language Arts & Disciplines
ISBN : 9781317516330

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Public Relations As Relationship Management by Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham Pdf

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.

The Paradox of Excellence

David Mosby,Michael Weissman
The Paradox of Excellence Book PDF

Author : David Mosby,Michael Weissman
Publisher : Jossey-Bass
Page : 232 pages
File Size : 47,6 Mb
Release : 2005-08-17
Category : Business & Economics
ISBN : PSU:000056351088

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The Paradox of Excellence by David Mosby,Michael Weissman Pdf

All too often, customers take performance--particularly excellent performance--for granted, creating expectations that are difficult to live up to for businesses. The authors provide an entertaining and practical model for building and maintaining high customer loyalty and brand value.

Public Relations and the Public Interest

Jane Johnston
Public Relations and the Public Interest Book PDF

Author : Jane Johnston
Publisher : Routledge
Page : 154 pages
File Size : 55,8 Mb
Release : 2016-02-12
Category : Business & Economics
ISBN : 9781317568841

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Public Relations and the Public Interest by Jane Johnston Pdf

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

The Power of Journalists

Nick Robinson,Barbara Speed,Charlie Beckett,Gary Gibbon
The Power of Journalists Book PDF

Author : Nick Robinson,Barbara Speed,Charlie Beckett,Gary Gibbon
Publisher : Haus Publishing
Page : 90 pages
File Size : 55,5 Mb
Release : 2018-11-30
Category : Political Science
ISBN : 9781912208265

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The Power of Journalists by Nick Robinson,Barbara Speed,Charlie Beckett,Gary Gibbon Pdf

We live in a profoundly challenging era for journalists. While the profession has historically taken on the mantle of providing clear, sound information to the public, journalists now face competition from dubious sources online and smear campaigns launched by public figures. In The Power of Journalists, four of the United Kingdom’s foremost journalists—Nick Robinson, Barbara Speed, Charlie Beckett, and Gary Gibbon—give on-the-ground accounts of how they’ve weathered some of the most significant political events of the past five years, including the referendum on Scottish independence and Brexit. These monumental political decisions exposed each journalist to the dangerous vicissitudes of public opinion, and made them all the more certain of their mission. In describing the role of the journalist as truth-teller and protector of impartiality as well as interpreter of controversial facts and trusted source of public opinion, they issue a clarion call for good journalism.

The SAGE Handbook of Public Relations

Robert L. Heath
The SAGE Handbook of Public Relations Book PDF

Author : Robert L. Heath
Publisher : SAGE Publications
Page : 792 pages
File Size : 49,9 Mb
Release : 2010-07-29
Category : Business & Economics
ISBN : 9781506319131

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The SAGE Handbook of Public Relations by Robert L. Heath Pdf

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.