Public Relations Research

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Public Relations Research

Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh
Public Relations Research Book PDF

Author : Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh
Publisher : Springer
Page : 449 pages
File Size : 46,6 Mb
Release : 2008-05-08
Category : Language Arts & Disciplines
ISBN : 9783531909189

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Public Relations Research by Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh Pdf

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Big Ideas in Public Relations Research and Practice

Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti
Big Ideas in Public Relations Research and Practice Book PDF

Author : Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 52,5 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9781838675097

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Big Ideas in Public Relations Research and Practice by Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti Pdf

Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

Primer of Public Relations Research, Third Edition

Don W. Stacks
Primer of Public Relations Research Third Edition Book PDF

Author : Don W. Stacks
Publisher : Guilford Publications
Page : 417 pages
File Size : 51,6 Mb
Release : 2016-11-23
Category : Business & Economics
ISBN : 9781462522705

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Primer of Public Relations Research, Third Edition by Don W. Stacks Pdf

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Perspectives on Public Relations Research

Danny Moss,Dejan Vercic,Gary Warnaby
Perspectives on Public Relations Research Book PDF

Author : Danny Moss,Dejan Vercic,Gary Warnaby
Publisher : Routledge
Page : 286 pages
File Size : 53,5 Mb
Release : 2008-03-07
Category : Business & Economics
ISBN : 9781134603305

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Perspectives on Public Relations Research by Danny Moss,Dejan Vercic,Gary Warnaby Pdf

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Public Relations Research Annual

James E. Grunig,Larissa A. Grunig
Public Relations Research Annual Book PDF

Author : James E. Grunig,Larissa A. Grunig
Publisher : Routledge
Page : 240 pages
File Size : 48,5 Mb
Release : 2016-12-14
Category : Business & Economics
ISBN : 9781136696299

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Public Relations Research Annual by James E. Grunig,Larissa A. Grunig Pdf

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.

Data-Driven Public Relations Research

Jim Eggensperger,Natalie Redcross
Data Driven Public Relations Research Book PDF

Author : Jim Eggensperger,Natalie Redcross
Publisher : Routledge
Page : 204 pages
File Size : 45,9 Mb
Release : 2018-09-04
Category : Language Arts & Disciplines
ISBN : 9781351767781

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Data-Driven Public Relations Research by Jim Eggensperger,Natalie Redcross Pdf

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book’s discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.

Public Relations Research

Danny Moss
Public Relations Research Book PDF

Author : Danny Moss
Publisher : International Thomson Publishing Services
Page : 344 pages
File Size : 52,8 Mb
Release : 1997
Category : Public relations
ISBN : PSU:000046170170

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Public Relations Research by Danny Moss Pdf

This volume presents a global view of the current themes in public relations research. It contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, and the history of PR and journalism.

Advertising and Public Relations Research

Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Advertising and Public Relations Research Book PDF

Author : Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Publisher : Routledge
Page : 437 pages
File Size : 47,7 Mb
Release : 2015-04-16
Category : Business & Economics
ISBN : 9781317507369

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Advertising and Public Relations Research by Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley Pdf

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Advertising and Public Relations Research

Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Advertising and Public Relations Research Book PDF

Author : Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Publisher : Routledge
Page : 376 pages
File Size : 40,8 Mb
Release : 2015-04-16
Category : Business & Economics
ISBN : 9781317507376

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Advertising and Public Relations Research by Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley Pdf

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

David Michaelson,Don W. Stacks
A Professional and Practitioner s Guide to Public Relations Research Measurement and Evaluation Third Edition Book PDF

Author : David Michaelson,Don W. Stacks
Publisher : Business Expert Press
Page : 289 pages
File Size : 54,7 Mb
Release : 2017-01-24
Category : Business & Economics
ISBN : 9781631577628

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition by David Michaelson,Don W. Stacks Pdf

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

Primer of Public Relations Research, Second Edition

Don W. Stacks
Primer of Public Relations Research Second Edition Book PDF

Author : Don W. Stacks
Publisher : Guilford Press
Page : 384 pages
File Size : 48,7 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 9781606239155

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Primer of Public Relations Research, Second Edition by Don W. Stacks Pdf

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

Don W. Stacks
A Practioner s Guide to Public Relations Research Measurement and Evaluation Book PDF

Author : Don W. Stacks
Publisher : Business Expert Press
Page : 242 pages
File Size : 46,6 Mb
Release : 2010-07-06
Category : Business & Economics
ISBN : 9781606491027

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A Practioner's Guide to Public Relations Research, Measurement and Evaluation by Don W. Stacks Pdf

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Perspectives on Public Relations Research

Danny Moss,Dejan Vercic,Gary Warnaby
Perspectives on Public Relations Research Book PDF

Author : Danny Moss,Dejan Vercic,Gary Warnaby
Publisher : Routledge
Page : 292 pages
File Size : 41,5 Mb
Release : 2008-03-07
Category : Business & Economics
ISBN : 9781134603299

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Perspectives on Public Relations Research by Danny Moss,Dejan Vercic,Gary Warnaby Pdf

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Qualitative Research Methods in Public Relations and Marketing Communications

Christine Daymon,Immy Holloway
Qualitative Research Methods in Public Relations and Marketing Communications Book PDF

Author : Christine Daymon,Immy Holloway
Publisher : Routledge
Page : 302 pages
File Size : 54,8 Mb
Release : 2005-06-29
Category : Business & Economics
ISBN : 9781134596096

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Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon,Immy Holloway Pdf

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.

Public Relations Research Annual

Larissa A. Grunig,James E. Grunig
Public Relations Research Annual Book PDF

Author : Larissa A. Grunig,James E. Grunig
Publisher : Routledge
Page : 284 pages
File Size : 53,9 Mb
Release : 2020-07-24
Category : Language Arts & Disciplines
ISBN : 9781000149012

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Public Relations Research Annual by Larissa A. Grunig,James E. Grunig Pdf

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.