Advertising And Public Relations Research

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Advertising and Public Relations Research

Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Advertising and Public Relations Research Book PDF

Author : Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Publisher : Routledge
Page : 376 pages
File Size : 40,7 Mb
Release : 2015-04-16
Category : Business & Economics
ISBN : 9781317507376

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Advertising and Public Relations Research by Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley Pdf

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Public Relations Research Annual

James E. Grunig,Larissa A. Grunig
Public Relations Research Annual Book PDF

Author : James E. Grunig,Larissa A. Grunig
Publisher : Routledge
Page : 240 pages
File Size : 46,7 Mb
Release : 2016-12-14
Category : Business & Economics
ISBN : 9781136696299

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Public Relations Research Annual by James E. Grunig,Larissa A. Grunig Pdf

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.

Perspectives on Public Relations Research

Danny Moss,Dejan Vercic,Gary Warnaby
Perspectives on Public Relations Research Book PDF

Author : Danny Moss,Dejan Vercic,Gary Warnaby
Publisher : Routledge
Page : 286 pages
File Size : 48,6 Mb
Release : 2008-03-07
Category : Business & Economics
ISBN : 9781134603305

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Perspectives on Public Relations Research by Danny Moss,Dejan Vercic,Gary Warnaby Pdf

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Public Relations Research

Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh
Public Relations Research Book PDF

Author : Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh
Publisher : Springer
Page : 449 pages
File Size : 54,7 Mb
Release : 2008-05-08
Category : Language Arts & Disciplines
ISBN : 9783531909189

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Public Relations Research by Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh Pdf

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

David Michaelson,Don W. Stacks
A Professional and Practitioner s Guide to Public Relations Research Measurement and Evaluation Third Edition Book PDF

Author : David Michaelson,Don W. Stacks
Publisher : Business Expert Press
Page : 289 pages
File Size : 45,7 Mb
Release : 2017-01-24
Category : Business & Economics
ISBN : 9781631577628

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition by David Michaelson,Don W. Stacks Pdf

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

Research Methods and Techniques in Public Relations and Advertising

Bayram Oğuz Aydın,Emine Sahin
Research Methods and Techniques in Public Relations and Advertising Book PDF

Author : Bayram Oğuz Aydın,Emine Sahin
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Page : 0 pages
File Size : 49,6 Mb
Release : 2017
Category : Advertising
ISBN : 3631718764

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Research Methods and Techniques in Public Relations and Advertising by Bayram Oğuz Aydın,Emine Sahin Pdf

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Perspectives on Public Relations Research

Danny Moss,Dejan Vercic,Gary Warnaby
Perspectives on Public Relations Research Book PDF

Author : Danny Moss,Dejan Vercic,Gary Warnaby
Publisher : Routledge
Page : 292 pages
File Size : 54,5 Mb
Release : 2008-03-07
Category : Business & Economics
ISBN : 9781134603299

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Perspectives on Public Relations Research by Danny Moss,Dejan Vercic,Gary Warnaby Pdf

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Handbook of Research on New Media Applications in Public Relations and Advertising

Esiyok, Elif
Handbook of Research on New Media Applications in Public Relations and Advertising Book PDF

Author : Esiyok, Elif
Publisher : IGI Global
Page : 572 pages
File Size : 51,6 Mb
Release : 2020-08-07
Category : Business & Economics
ISBN : 9781799832034

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Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif Pdf

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

Don W. Stacks
A Practioner s Guide to Public Relations Research Measurement and Evaluation Book PDF

Author : Don W. Stacks
Publisher : Business Expert Press
Page : 242 pages
File Size : 49,9 Mb
Release : 2010-07-06
Category : Business & Economics
ISBN : 9781606491027

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A Practioner's Guide to Public Relations Research, Measurement and Evaluation by Don W. Stacks Pdf

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Qualitative Research Methods in Public Relations and Marketing Communications

Christine Daymon,Immy Holloway
Qualitative Research Methods in Public Relations and Marketing Communications Book PDF

Author : Christine Daymon,Immy Holloway
Publisher : Routledge
Page : 302 pages
File Size : 41,6 Mb
Release : 2005-06-29
Category : Business & Economics
ISBN : 9781134596096

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Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon,Immy Holloway Pdf

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

Kavo?lu, Samet,Salar, Meryem
Political Propaganda Advertising and Public Relations Emerging Research and Opportunities Book PDF

Author : Kavo?lu, Samet,Salar, Meryem
Publisher : IGI Global
Page : 212 pages
File Size : 48,7 Mb
Release : 2019-10-25
Category : Business & Economics
ISBN : 9781799817369

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Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities by Kavo?lu, Samet,Salar, Meryem Pdf

Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

Primer of Public Relations Research, Third Edition

Don W. Stacks
Primer of Public Relations Research Third Edition Book PDF

Author : Don W. Stacks
Publisher : Guilford Publications
Page : 417 pages
File Size : 51,7 Mb
Release : 2016-11-23
Category : Business & Economics
ISBN : 9781462522705

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Primer of Public Relations Research, Third Edition by Don W. Stacks Pdf

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.

Public Relations Research Annual

Larissa A. Grunig,James E. Grunig
Public Relations Research Annual Book PDF

Author : Larissa A. Grunig,James E. Grunig
Publisher : Routledge
Page : 284 pages
File Size : 49,7 Mb
Release : 2020-07-24
Category : Language Arts & Disciplines
ISBN : 9781000149012

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Public Relations Research Annual by Larissa A. Grunig,James E. Grunig Pdf

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.

Media and Public Relations Research in Post-Socialist Societies

Maureen C. Minielli,Michael R. Finch,Marta N. Lukacovic,Sergei A. Samoilenko
Media and Public Relations Research in Post Socialist Societies Book PDF

Author : Maureen C. Minielli,Michael R. Finch,Marta N. Lukacovic,Sergei A. Samoilenko
Publisher : Rowman & Littlefield
Page : 275 pages
File Size : 43,6 Mb
Release : 2021-03-17
Category : Social Science
ISBN : 9781793607379

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Media and Public Relations Research in Post-Socialist Societies by Maureen C. Minielli,Michael R. Finch,Marta N. Lukacovic,Sergei A. Samoilenko Pdf

Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate various issues of disciplinary roots and tensions, institutional constraints, study development, and contemporary status. This book also illustrates diverse types of traditional and contemporary communication studies from humanities and social science perspectives, ranging from linguistics to health communication. This collection focuses on both traditional and modern scholarship that has arisen due to international scholarly efforts, the advent of technology, and national research interests. Readers will have the opportunity to intellectually discuss the conceptual, theoretical, and practical issues that have occurred within the past twenty years regarding public relations, mass communication, and media studies in post-socialist societies. The analyses in this book lead readers to consider potential resolutions to some of the current dialectical tensions that are affecting post-socialist communication studies and contemplate how reflecting on these tensions informs the broader field of communication worldwide.

Advertising and Public Relations Law

Carmen Maye,Roy L. Moore,Erik L. Collins
Advertising and Public Relations Law Book PDF

Author : Carmen Maye,Roy L. Moore,Erik L. Collins
Publisher : Routledge
Page : 431 pages
File Size : 43,7 Mb
Release : 2019-06-25
Category : Business & Economics
ISBN : 9781351051729

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Advertising and Public Relations Law by Carmen Maye,Roy L. Moore,Erik L. Collins Pdf

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.