Public Sector Communication

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The Handbook of Public Sector Communication

Vilma Luoma-aho,María José Canel
The Handbook of Public Sector Communication Book PDF

Author : Vilma Luoma-aho,María José Canel
Publisher : John Wiley & Sons
Page : 517 pages
File Size : 45,9 Mb
Release : 2020-03-24
Category : Language Arts & Disciplines
ISBN : 9781119263142

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The Handbook of Public Sector Communication by Vilma Luoma-aho,María José Canel Pdf

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.

Public Sector Communication

María José Canel,Vilma Luoma-aho
Public Sector Communication Book PDF

Author : María José Canel,Vilma Luoma-aho
Publisher : John Wiley & Sons
Page : 276 pages
File Size : 42,8 Mb
Release : 2018-07-31
Category : Business & Economics
ISBN : 9781119135579

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Public Sector Communication by María José Canel,Vilma Luoma-aho Pdf

A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.

Professional Communications in the Public Sector

Ted Glenn
Professional Communications in the Public Sector Book PDF

Author : Ted Glenn
Publisher : Canadian Scholars’ Press
Page : 312 pages
File Size : 53,9 Mb
Release : 2014
Category : Communication in politics
ISBN : 9781551306315

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Professional Communications in the Public Sector by Ted Glenn Pdf

In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.

Marketing Management and Communications in the Public Sector

Martial Pasquier,Jean-Patrick Villeneuve
Marketing Management and Communications in the Public Sector Book PDF

Author : Martial Pasquier,Jean-Patrick Villeneuve
Publisher : Routledge
Page : 354 pages
File Size : 49,6 Mb
Release : 2012-03-12
Category : Business & Economics
ISBN : 9781136504594

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Marketing Management and Communications in the Public Sector by Martial Pasquier,Jean-Patrick Villeneuve Pdf

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

OECD Report on Public Communication The Global Context and the Way Forward

OECD
OECD Report on Public Communication The Global Context and the Way Forward Book PDF

Author : OECD
Publisher : OECD Publishing
Page : 240 pages
File Size : 53,6 Mb
Release : 2021-12-21
Category : Electronic
ISBN : 9789264509252

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OECD Report on Public Communication The Global Context and the Way Forward by OECD Pdf

The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys.

Public Sector Communication

Doris Appel Graber
Public Sector Communication Book PDF

Author : Doris Appel Graber
Publisher : CQ-Roll Call Group Books
Page : 454 pages
File Size : 52,9 Mb
Release : 1992
Category : Communication in public administration
ISBN : UOM:49015001369975

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Public Sector Communication by Doris Appel Graber Pdf

Written by an expert in media and communications, Public Sector Communication focuses on information management in government agencies by analyzing the nature of information flows and communication problems. This book provides practical information for those interested in the public sector.

Public Sector Communication

María José Canel,Vilma Luoma-aho
Public Sector Communication Book PDF

Author : María José Canel,Vilma Luoma-aho
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 42,8 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781119135609

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Public Sector Communication by María José Canel,Vilma Luoma-aho Pdf

A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.

The Practice of Government Public Relations

Mordecai Lee,Grant Neeley,Kendra Stewart
The Practice of Government Public Relations Book PDF

Author : Mordecai Lee,Grant Neeley,Kendra Stewart
Publisher : Routledge
Page : 274 pages
File Size : 53,6 Mb
Release : 2017-09-25
Category : Political Science
ISBN : 9781351541350

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The Practice of Government Public Relations by Mordecai Lee,Grant Neeley,Kendra Stewart Pdf

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Strategic Communication

Jane Johnston,Leanne Glenny
Strategic Communication Book PDF

Author : Jane Johnston,Leanne Glenny
Publisher : Routledge
Page : 339 pages
File Size : 49,9 Mb
Release : 2020-09-28
Category : Business & Economics
ISBN : 9781000282368

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Strategic Communication by Jane Johnston,Leanne Glenny Pdf

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

Communicating Causes

Nicky Garsten,Ian Bruce
Communicating Causes Book PDF

Author : Nicky Garsten,Ian Bruce
Publisher : Routledge
Page : 290 pages
File Size : 43,6 Mb
Release : 2018-06-13
Category : Business & Economics
ISBN : 9781351022200

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Communicating Causes by Nicky Garsten,Ian Bruce Pdf

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Social Media in the Public Sector

Ines Mergel
Social Media in the Public Sector Book PDF

Author : Ines Mergel
Publisher : John Wiley & Sons
Page : 324 pages
File Size : 50,9 Mb
Release : 2012-10-30
Category : Business & Economics
ISBN : 9781118109946

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Social Media in the Public Sector by Ines Mergel Pdf

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

Local Democracy, Journalism and Public Relations

Carmel O'Toole,Adrian Roxan
Local Democracy Journalism and Public Relations Book PDF

Author : Carmel O'Toole,Adrian Roxan
Publisher : Unknown
Page : 0 pages
File Size : 55,5 Mb
Release : 2019
Category : Government accountability
ISBN : 1138044628

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Local Democracy, Journalism and Public Relations by Carmel O'Toole,Adrian Roxan Pdf

Local Democracy, Journalism and Public Relations is a critical examinationthe impact of sustained large-scale austerity cuts on local government communications in the UK.

Swiss Public Administration

Andreas Ladner,Nils Soguel,Yves Emery,Sophie Weerts,Stéphane Nahrath
Swiss Public Administration Book PDF

Author : Andreas Ladner,Nils Soguel,Yves Emery,Sophie Weerts,Stéphane Nahrath
Publisher : Springer
Page : 397 pages
File Size : 54,5 Mb
Release : 2018-08-07
Category : Political Science
ISBN : 9783319923819

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Swiss Public Administration by Andreas Ladner,Nils Soguel,Yves Emery,Sophie Weerts,Stéphane Nahrath Pdf

Swiss citizens approve of their government and the way democracy is practiced; they trust the authorities and are satisfied with the range of services Swiss governments provide. This is quite unusual when compared to other countries. This open access book provides insight into the organization and the functioning of the Swiss state. It claims that, beyond politics, institutions and public administration, there are other factors which make a country successful. The authors argue that Switzerland is an interesting case, from a theoretical, scientific and a more practice-oriented perspective. While confronted with the same challenges as other countries, Switzerland offers different solutions, some of which work astonishingly well.

Marketing Management and Communications in the Public Sector

Martial Pasquier,Jean-Patrick Villeneuve
Marketing Management and Communications in the Public Sector Book PDF

Author : Martial Pasquier,Jean-Patrick Villeneuve
Publisher : Routledge
Page : 296 pages
File Size : 40,8 Mb
Release : 2017-08-18
Category : Business & Economics
ISBN : 9781317222606

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Marketing Management and Communications in the Public Sector by Martial Pasquier,Jean-Patrick Villeneuve Pdf

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Information and Communication Technologies in Public Administration

Christopher Reddick,Leonidas Anthopoulos
Information and Communication Technologies in Public Administration Book PDF

Author : Christopher Reddick,Leonidas Anthopoulos
Publisher : CRC Press
Page : 352 pages
File Size : 50,5 Mb
Release : 2015-04-08
Category : Political Science
ISBN : 9781482239300

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Information and Communication Technologies in Public Administration by Christopher Reddick,Leonidas Anthopoulos Pdf

An examination of how information technology (IT) can be used in public administration, Information and Communication Technologies in Public Administration: Innovations from Developed Countries examines global perspectives on public administration and IT innovations. This book illustrates the theoretical context of current policies, issues, and imp