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Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 53,8 Mb
Release : 1984-05
Category : Business & Economics
ISBN : PSU:000007491757
Author : Thomas C. Kinnear
Publisher : University of Michigan/Division of
Page : 128 pages
File Size : 52,9 Mb
Release : 1986-06-01
Category : Business & Economics
ISBN : 0877122504
Author : Anonim
Publisher : Unknown
Page : 566 pages
File Size : 51,8 Mb
Release : 2007
Category : Electronic journals
ISBN : IND:30000117322358
Author : Batra
Publisher : Pearson Education India
Page : 772 pages
File Size : 45,8 Mb
Release : 2009
Category : Advertising
ISBN : 8177588508
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 55,9 Mb
Release : 1992
Category : Electronic
ISBN : OCLC:82633658
Author : Dawn Iacobucci
Publisher : Emerald Group Publishing
Page : 249 pages
File Size : 54,5 Mb
Release : 2020-09-17
Category : Business & Economics
ISBN : 9781787548268
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Author : Jay Shafritz
Publisher : Routledge
Page : 1399 pages
File Size : 53,5 Mb
Release : 2019-03-01
Category : Political Science
ISBN : 9780429724039
This is the fourth volume of a four-volume encyclopaedia which combines public administration and policy and contains approximately 900 articles by over 300 specialists. This Volume covers entries from R to Z. It covers all of the core concepts, terms and processes of applied behavioural science, budgeting, comparative public administration, devel
Author : Anonim
Publisher : Unknown
Page : 140 pages
File Size : 42,7 Mb
Release : 2009
Category : Marketing
ISBN : CORNELL:31924083441257
Author : Eldar Shafir
Publisher : Princeton University Press
Page : 532 pages
File Size : 51,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780691137568
Includes bibliographical references and index.
Author : Kimball Marshall,William Piper
Publisher : Routledge
Page : 356 pages
File Size : 55,7 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 9781136429750
In recent decades, government-funded technologies have produced radar, microwave ovens, modern cell phone systems, the Internet, new materials for aircraft and motor vehicles, and new medical instrumentation. This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government regulation upon the field and presents provocative discussions of the ethical implications of the cross-cultural and cross-national challenges facing technologically developed nations in the global economy. This book reviews this broad field by first providing an overview of the goals of government technology policies and programs as well as of generic types of government technology programs. Next, it presents carefully selected studies that illustrate the potential impacts of government decisions upon marketing constraints, industry acceptance of regulatory requirements, economic development, gross domestic product, and the choices firms make when it comes to location, competitiveness, product development, and other factors. The final chapters explore ethical considerations from a global perspective. These chapters also explore the implications of these considerations in relation to the success of governmental and private sector technology transfer and commercialization programs. The macromarketing perspective taken by the contributors serves to ground the impacts of government technology policies and programs in practical implications for economic development, business productivity, and quality of life. The contributors to this unique collection share their expertise on government sponsorship of technology research, the impact of government regulation upon technology marketing and economic development, the effects of government policies on business practices, intellectual property rights, and much more. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization shows how evolving technology and government policy changes have affected: the commercialization of music—new media, piracy problems, consumer choices and costs, and changes in the radio and concert promotion industries the adoption of new household technology licensure requirements for telemedicine—with an essential overview of telemedicine plus examinations of relevant governmental regulations and potential applications patents, copyrights, trademarks, licensing, and proprietary information scrap tire disposal—new alternatives for a chronic waste disposal problem food product development state-owned enterprises—with a case study illustrating how a stagnant state-owned company quickly evolved into China’s leading firm in the textile machinery field
Author : Anonim
Publisher : Unknown
Page : 136 pages
File Size : 41,8 Mb
Release : 2010
Category : Marketing
ISBN : CORNELL:31924083439897
Author : Roland T. Rust,Ming-Hui Huang
Publisher : Edward Elgar Publishing
Page : 640 pages
File Size : 47,5 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9780857938855
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Author : William Perreault,Joseph Cannon,E. Jerome McCarthy
Publisher : McGraw Hill
Page : 783 pages
File Size : 51,9 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9780077173555
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author : David Glen Mick,Simone Pettigrew,Cornelia (Connie) Pechmann,Julie L. Ozanne
Publisher : Routledge
Page : 767 pages
File Size : 51,7 Mb
Release : 2012-01-26
Category : Business & Economics
ISBN : 9781136698750
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.
Author : David W. Stewart
Publisher : Bloomsbury Publishing USA
Page : 887 pages
File Size : 52,9 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9798216094135
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.