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Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 52,9 Mb
Release : 2012
Category : Electronic
ISBN : OCLC:930931289
Author : Amit Sharma,Levent Altinay
Publisher : Unknown
Page : 960 pages
File Size : 45,6 Mb
Release : 2012
Category : Hospitality industry
ISBN : 1781901449
Author : Levent Altinay,Alexandros Paraskevas,SooCheong (Shawn) Jang
Publisher : Routledge
Page : 332 pages
File Size : 48,7 Mb
Release : 2015-10-23
Category : Business & Economics
ISBN : 9781317528647
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Author : Robin Nunkoo
Publisher : Edward Elgar Publishing
Page : 584 pages
File Size : 45,9 Mb
Release : 2018-07-27
Category : Business & Economics
ISBN : 9781785366284
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Author : Amit Sharma,Levent Altinay
Publisher : Unknown
Page : 149 pages
File Size : 51,9 Mb
Release : 2012
Category : Electronic books
ISBN : 1781901457
This ebook focuses on qualitative research in hospitality and tourism. It includes seven full research articles, one research in brief, and a book review. The articles are all unique in their application and in-depth presentation of qualitative research methods.
Author : Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani
Publisher : Emerald Group Publishing
Page : 231 pages
File Size : 52,6 Mb
Release : 2022-04-13
Category : Business & Economics
ISBN : 9781801175487
Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.
Author : Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani
Publisher : Emerald Group Publishing
Page : 161 pages
File Size : 43,6 Mb
Release : 2022-11-04
Category : Business & Economics
ISBN : 9781801175524
In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.
Author : Paul Brunt,Susan Horner,Natalie Semley
Publisher : SAGE
Page : 361 pages
File Size : 46,5 Mb
Release : 2017-09-27
Category : Business & Economics
ISBN : 9781526422248
A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Author : Bob Brotherton
Publisher : SAGE
Page : 303 pages
File Size : 47,5 Mb
Release : 2008-03-11
Category : Business & Economics
ISBN : 9781473903531
"This textbook will be used to support undergraduate dissertation supervision. The book clearly sets out the research philosophies, principles and practices relevant to conduct of fieldwork. A useful and informative text to aid the research design and process." - Nazia Ali, Bedfordshire University "A key text for students studying research methods or undertaking a research project in the hospitality and tourism industries." - Lisa Wyld, Westminster Kingsway College "An excellent overview of primary research itself and its application in Hospitality and Tourism." - Jane Warren, SHRM College Hospitality and tourism is the fourth biggest industry in the world. What are the key research issues in the field? What methods are particularly useful to answer questions of management, policy, strategy and general understanding? This is the first comprehensive guide to research methods and issues for students engaged in hospitality and tourism studies. Jargon-free, incisive and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for hospitality and tourism students.
Author : Bonita Kolb
Publisher : Routledge
Page : 294 pages
File Size : 54,9 Mb
Release : 2018-01-29
Category : Business & Economics
ISBN : 9781351702218
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.
Author : Ronald A. Nykiel
Publisher : Psychology Press
Page : 383 pages
File Size : 45,5 Mb
Release : 2007
Category : Hospitality industry
ISBN : 9780789034267
The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Author : Jenny Phillimore,Lisa Goodson
Publisher : Psychology Press
Page : 352 pages
File Size : 42,9 Mb
Release : 2004
Category : Electronic books
ISBN : 9780415280877
Whilst qualitative approaches are beginning to be more commonly used and accepted in tourism, discussions of research methods have rarely moved beyond practical considerations. Limited attention given to the underlying philosophical and theoretical underpinnings that influence the research process. This book links the theory with research practice, to offer a more holistic account of how qualitative research can be used in tourism.
Author : Paolo Mura,Catheryn Khoo-Lattimore
Publisher : Springer
Page : 311 pages
File Size : 41,9 Mb
Release : 2018-02-21
Category : Business & Economics
ISBN : 9789811074912
This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production. The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting ‘Asia’. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.
Author : Kenneth F. Hyde,Chris Ryan,Arch G. Woodside
Publisher : Emerald Group Publishing
Page : 583 pages
File Size : 53,6 Mb
Release : 2012-06-26
Category : Business & Economics
ISBN : 9781780527420
This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.
Author : Bob Brotherton
Publisher : SAGE
Page : 336 pages
File Size : 40,6 Mb
Release : 2015-08-17
Category : Business & Economics
ISBN : 9781473933583
"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields." - Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended." - Professor Roy C. Wood, University of Macau Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.