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Author : Howard Schuman,Stanley Presser
Publisher : SAGE
Page : 392 pages
File Size : 50,9 Mb
Release : 1996-03
Category : Reference
ISBN : 0761903593
This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 50,7 Mb
Release : 1981
Category : Electronic
ISBN : OCLC:918767555
Author : Judith M. Tanur
Publisher : Russell Sage Foundation
Page : 328 pages
File Size : 48,6 Mb
Release : 1992-02-18
Category : Social Science
ISBN : 9781610445269
The social survey has become an essential tool in modern society, providing crucial measurements of social change, describing social life, and guiding government policy. But the validity of surveys is fragile and depends ultimately upon the accuracy of answers to survey questions. As our dependence on surveys grows, so too have questions about the accuracy of survey responses. Authored by a group of experts in cognitive psychology, linguistics, and survey research, Questions About Questions provides a broad review of the survey response problem. Examining the cognitive and social processes that influence the answers to questions, the book first takes up the problem of meaning and demonstrates that a respondent must share the survey researcher’s intended meaning of a question if the response is to be revealing and informative. The book then turns to an examination of memory. It provides a framework for understanding the processes that can introduce errors into retrospective reports, useful guidance on when those reports are more or less trustworthy, and investigates techniques for the improvement of such reports. Questions about the rigid standardization imposed on the survey interview receive a thorough airing as the authors show how traditional survey formats violate the usual norms of conversational behavior and potentially endanger the validity of the data collected. Synthesizing the work of the Social Science Research Council’s Committee on Cognition and Survey Research, Questions About Questions emphasizes the reciprocal gains to be achieved when insights and techniques from the cognitive sciences and survey research are exchanged. "these chapters provide a good sense of the range of survey problems investigated by the cognitive movement, the methods and ideas it draws upon, and the results it has yielded." —American Journal of Sociology
Author : Michael Lewis-Beck,Alan E Bryman,Tim Futing Liao
Publisher : SAGE
Page : 460 pages
File Size : 52,9 Mb
Release : 2004
Category : Reference
ISBN : 0761923632
Featuring over 900 entries, this resource covers all disciplines within the social sciences with both concise definitions & in-depth essays.
Author : Hans-J. Hippler,Norbert Schwarz,Seymour Sudman
Publisher : Springer Science & Business Media
Page : 267 pages
File Size : 55,5 Mb
Release : 2012-12-06
Category : Psychology
ISBN : 9781461247982
Survey researchers have long been aware that the way in which questions are asked determines the obtained responses. However, the exact processes that mediate response effects remained elusive. In the present volume, cognitive psychologists and survey methodologists explore the cognitive processes that underlie respondents' answers to survey questions. The contributors provide an introduction to information processing theories for survey researchers, review current knowledge of response effects in the light of recent theorizing in cognitive psychology, and report a number of experimental studies on question context and question wording. In combination, the chapters provide a theoretical framework for the analysis of response effects in surveys and raise a number of applied and theoretical issues that have so far not been addressed in cognitive psychology.
Author : Paul J. Lavrakas
Publisher : SAGE Publications
Page : 1072 pages
File Size : 42,6 Mb
Release : 2008-09-12
Category : Social Science
ISBN : 9781506317885
In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.
Author : Stuart Oskamp,P. Wesley Schultz
Publisher : Psychology Press
Page : 593 pages
File Size : 55,9 Mb
Release : 2005-01-15
Category : Business & Economics
ISBN : 9781135618605
Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research. Attitudes and Opinions, 3/e maintains one of the main goals of the original edition--breadth of coverage. The book thoroughly reviews both implicit and explicit measures of attitudes, the structure and function of attitudes, the nature of public opinion and polling, attitude formation, communication of attitudes and opinions, and the relationship between attitudes and behaviors, as well as theories and research on attitude change. Over 2,000 references support the book's scientific integrity. The authors' second goal is to demonstrate the relevance of the topic to people's lives. Subsequently, the second part of the book examines many of the topics and research findings that are salient in the world today--political and international attitudes (including terrorism), voting behavior, racism and prejudice, sexism and gender roles, and environmental attitudes. This thoroughly revised new edition features: *an entirely new chapter on implicit measures attitudes; *a new chapter on environmental attitudes; *updated opinion poll data throughout the book; *additional material on time trends in attitudes about many issues; and *expanded, updated sections on international attitudes reflecting the events of 9/11 and the subsequent invasions of Afghanistan and Iraq. Attitudes and Opinions' broad and interdisciplinary perspective makes this an ideal text in courses on attitudes, public opinion, survey research, or persuasion, taught in a variety of departments including psychology, communication, marketing, sociology, and political science.
Author : Philip Meyer
Publisher : Rowman & Littlefield
Page : 276 pages
File Size : 48,8 Mb
Release : 2002
Category : Language Arts & Disciplines
ISBN : 0742510883
Meyer (journalism, U. of North Carolina at Chapel Hill) advocates for the use of social science research methods in the reporting of news stories. As an example, he cites how a reporter analyzed storm damage inspections, property tax rolls, Dade County's Building Master File, and the county's Building and Zoning database to show how relative levels of damage from Hurricane Andrew were directly related to weakened building codes. He describes the use of surveys, databases, computer analyses, and other tools of the social sciences in analyzing and presenting information. The previous edition of this work was titled The New Precision Journalism. Annotation copyrighted by Book News, Inc., Portland, OR
Author : William L. Davidson
Publisher : Unknown
Page : 290 pages
File Size : 47,8 Mb
Release : 1979
Category : Attitude (Psychology)
ISBN : CORNELL:31924112281815
Abstract: No organization is immune from communications problems which often result in ineffective labor-management relations, wheel-spinning, loss of capable employees, and, ultimately, lagging profits. The Employee Attitude survey is the first step in improving communications and feedback. Employee perceptions and needs provide management with specific information on organizational health. Practical approaches and procedures are stressed and evaluated. An effective survey is conducted with consideration of: 1) specific need for an attitude survey; 2) costs, facilities needed, and communication with involved-groups; 3) understanding survey objectives and procedures; 4) effective questionaire development and administration techniques; 5) implications of employee demographics; 6) methods of adequate data analysis; and 7) logistics for providing survey conclusions feedback to employees. A management consultant is often utilized to ensure objectivity in the survey.
Author : Alexandru Cernat,Joseph W. Sakshaug
Publisher : Oxford University Press
Page : 304 pages
File Size : 46,6 Mb
Release : 2021-03-18
Category : Science
ISBN : 9780192603982
Longitudinal data is essential for understanding how the world around us changes. Most theories in the social sciences and elsewhere have a focus on change, be it of individuals, of countries, of organizations, or of systems, and this is reflected in the myriad of longitudinal data that are being collected using large panel surveys. This type of data collection has been made easier in the age of Big Data and with the rise of social media. Yet our measurements of the world are often imperfect, and longitudinal data is vulnerable to measurement errors which can lead to flawed and misleading conclusions. Measurement Error in Longitudinal Data tackles the important issue of how to investigate change in the context of imperfect data. It compiles the latest advances in estimating change in the presence of measurement error from several fields and covers the entire process, from the best ways of collecting longitudinal data, to statistical models to estimate change under uncertainty, to examples of researchers applying these methods in the real world. This book introduces the essential issues of longitudinal data collection, such as memory effects, panel conditioning (or mere measurement effects), the use of administrative data, and the collection of multi-mode longitudinal data. It also presents some of the most important models used in this area, including quasi-simplex models, latent growth models, latent Markov chains, and equivalence/DIF testing. Finally, the use of vignettes in the context of longitudinal data and estimation methods for multilevel models of change in the presence of measurement error are also discussed.
Author : Dolores Albarracin,Blair T. Johnson
Publisher : Routledge
Page : 664 pages
File Size : 49,7 Mb
Release : 2018-10-10
Category : Business & Economics
ISBN : 9781351712408
Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet, attitudes, beliefs, and behavior are often formed and changed in casual social exchanges. The mere perception that other people favor something, say, rich people, may be sufficient to make another person favor it. People’s own actions also influence their attitudes, such that they adjust to be more supportive of the actions. People’s belief systems even change to align with and support their preferences, which at its extreme is a form of denial for which people lack awareness. These two volumes provide authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion, and behavior from key authors in these areas. The first volume covers theoretical notions about attitudes, the beliefs and behaviors to which they are linked, and the degree to which they are held outside of awareness. It also discusses motivational and cultural determinants of attitudes, influences of attitudes on behavior, and communication and persuasion. The second volume covers applications to measurement, behavior prediction, and interventions in the areas of cancer, HIV, substance use, diet, and exercise, as well as in politics, intergroup relations, aggression, migrations, advertising, accounting, education, and the environment.
Author : Wolfgang Donsbach,Michael W Traugott
Publisher : SAGE
Page : 641 pages
File Size : 55,7 Mb
Release : 2007-12-18
Category : Political Science
ISBN : 9781446206515
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Author : Roger Tourangeau,Lance J. Rips,Kenneth Rasinski
Publisher : Cambridge University Press
Page : 420 pages
File Size : 53,7 Mb
Release : 2000-03-13
Category : Psychology
ISBN : 0521576296
This valuable book examines the complex psychological processes involved in answering different types of survey questions. Drawing on both classic and modern research from cognitive psychology, social psychology, and survey methodology, the authors examine how survey responses are formulated and they demonstrate how seemingly unimportant features of the survey can affect the answers obtained. The book provides a comprehensive review of the sources of response errors in surveys, and it offers a coherent theory of the relation between the underlying views of the public and the results of public opinion polls. Topics include the comprehension of survey questions, the recall of relevant facts and beliefs, estimation and inferential processes people use to answer survey questions, the sources of the apparent instability of public opinion, the difficulties in getting responses into the required format, and the distortions introduced into surveys by deliberate misreporting.
Author : Harry T. Reis,Charles M. Judd
Publisher : Cambridge University Press
Page : 763 pages
File Size : 51,9 Mb
Release : 2014-02-24
Category : Psychology
ISBN : 9781107011779
This indispensible sourcebook covers conceptual and practical issues in research design in the field of social and personality psychology. Key experts address specific methods and areas of research, contributing to a comprehensive overview of contemporary practice. This updated and expanded second edition offers current commentary on social and personality psychology, reflecting the rapid development of this dynamic area of research over the past decade. With the help of this up-to-date text, both seasoned and beginning social psychologists will be able to explore the various tools and methods available to them in their research as they craft experiments and imagine new methodological possibilities.
Author : United States. Bureau of the Census
Publisher : Unknown
Page : 242 pages
File Size : 45,6 Mb
Release : 1974
Category : Social surveys
ISBN : IND:30000102112160
