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Author : Charles Harold Sandage
Publisher : Unknown
Page : 304 pages
File Size : 53,6 Mb
Release : 1945
Category : Radio advertising
ISBN : UCAL:$B97226
Author : Anonim
Publisher : Unknown
Page : 85 pages
File Size : 51,5 Mb
Release : 1975
Category : Radio advertising
ISBN : OCLC:2013001
Author : Anonim
Publisher : National Retail Merchants Assn
Page : 85 pages
File Size : 54,8 Mb
Release : 1975-01-01
Category : Radio advertising
ISBN : 0871020602
Author : Marc G. Weinberger,Leland Campbell,Beth Brody
Publisher : Lexington Books
Page : 210 pages
File Size : 45,9 Mb
Release : 1994
Category : Business & Economics
ISBN : 0669250031
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Author : Charles Harold Sandage
Publisher : Unknown
Page : 306 pages
File Size : 45,5 Mb
Release : 1945
Category : Radio advertising
ISBN : UCAL:B3376779
Author : National Retail Dry Goods Association (U.S.). Sales Promotion Division
Publisher : Unknown
Page : 20 pages
File Size : 50,6 Mb
Release : 1946
Category : Radio advertising
ISBN : UIUC:30112069450044
Author : Jonne Murphy
Publisher : Unknown
Page : 260 pages
File Size : 41,5 Mb
Release : 1980
Category : Business & Economics
ISBN : UOM:39015000953227
Author : Eugene Fred Seehafer,Jack William Laemmar
Publisher : Unknown
Page : 674 pages
File Size : 45,8 Mb
Release : 1959
Category : Radio advertising
ISBN : STANFORD:20501161553
Author : Anonim
Publisher : Unknown
Page : 234 pages
File Size : 48,9 Mb
Release : 1995
Category : Performing Arts
ISBN : PSU:000025823158
Author : Harry Spitzer,F. Richard Schwartz
Publisher : HarperCollins Publishers
Page : 456 pages
File Size : 50,7 Mb
Release : 1982
Category : Business & Economics
ISBN : UOM:39076006662212
Author : Godfrey W. Herweg
Publisher : Unknown
Page : 148 pages
File Size : 43,5 Mb
Release : 1995
Category : Radio advertising
ISBN : PSU:000026764535
Author : Ned Midgley
Publisher : Wildside Press LLC
Page : 382 pages
File Size : 48,6 Mb
Release : 2008-05-01
Category : Business & Economics
ISBN : 9781434471765
A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author : Ovid Riso
Publisher : Unknown
Page : 8 pages
File Size : 47,9 Mb
Release : 1977
Category : Advertising
ISBN : IND:30000115857405
Author : James Thompson
Publisher : Unknown
Page : 129 pages
File Size : 51,8 Mb
Release : 2018-10-31
Category : Electronic
ISBN : 1980958610
Are you a small business owner or sales agent that sells something to the public (B2C)? Is your income directly related to the number of people who buy from you? Do you want your radio advertising to generate results for you, and not just be "spray and pray"? Are you okay with changing your mindset about advertising if it means that you can make more money? If any of those things are true, then you'll like this guide. I'm going to tell you how to use radio advertising better than 90% of those who use it today. You'll have a distinct advantage over your competitors who don't follow the concepts in this guide, and you'll be able to reliably make money with your radio advertising. Even if you already have experience with profitable advertising on the radio, I've also provided some fresh new ideas for promotions that you can try. Here's the bottom line: I'm going to try my best to show you how to use radio advertising to make money.This book is a resource for those who are new to direct response marketing principles and want a quick primer. Find out: - Essential steps to profitable advertising in any media.- How to ensure your radio ads are actually generating results for you (no more guessing).- Why "did you hear it on the radio?" is a bad question.- How to use a 'Value Ladder' to maximize the worth of your radio airtime.- How to create a compelling message that causes your target market to "lean in" and listen.- Why a 'professional' ad isn't always the best.- 17 reasons why radio ads fail- Eight radio advertising myths- Nine tips for optimal radio ad placement- Radio ad scripts and ideas for promotions.- How to use radio to boost your other advertising.- How to get free radio airtime.- Plus more, over 15 short chapters.I've taken my own experience and combined it with lessons from materials by dozens of experts like Claude Whitacre, Claude Hopkins, Gary Halbert, Dan Kennedy and others. I have taken their material and adapted it for radio advertising. I'd encourage you to seek out their material on your own, but 'Profitable Radio Advertising' will give you a summary of the most important direct response marketing ideas.
Author : Harvey R. Cook
Publisher : Unknown
Page : 124 pages
File Size : 52,5 Mb
Release : 1969
Category : Advertising
ISBN : UIUC:30112106563544