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Author : Ned Midgley
Publisher : Wildside Press LLC
Page : 382 pages
File Size : 41,6 Mb
Release : 2008-05-01
Category : Business & Economics
ISBN : 9781434471765
A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author : Edmond A. Bruneau
Publisher : Unknown
Page : 8 pages
File Size : 51,6 Mb
Release : 1988
Category : Radio advertising
ISBN : UIUC:30112049990564
Author : Abul Hassan K. Sassani,Gertrude (Golden) Broderick,Marjorie Cecil Johnston,Romaine Prior Mackie,Willis Clark Brown
Publisher : Unknown
Page : 1432 pages
File Size : 42,8 Mb
Release : 1956
Category : Blind education
ISBN : UIUC:30112039821290
Author : Charles Harold Sandage
Publisher : Unknown
Page : 306 pages
File Size : 55,8 Mb
Release : 1945
Category : Radio advertising
ISBN : UCAL:B3376779
Author : Leonard Mogel
Publisher : Leonard Mogel
Page : 356 pages
File Size : 42,6 Mb
Release : 2004
Category : Broadcasting
ISBN : 0823077306
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Author : R. Srinivasan
Publisher : Springer Nature
Page : 352 pages
File Size : 54,5 Mb
Release : 2021-06-13
Category : Business & Economics
ISBN : 9789811628382
This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others. The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.
Author : Peter B. Orlik
Publisher : Routledge
Page : 750 pages
File Size : 54,5 Mb
Release : 2015-07-24
Category : Performing Arts
ISBN : 9781317430551
Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.
Author : Robert L Cunningham
Publisher : CreateSpace
Page : 28 pages
File Size : 42,8 Mb
Release : 2014-03-15
Category : Business & Economics
ISBN : 1497355192
Advertising is crucial to most businesses around the world, but radio advertising is often overlooked as an option. Many companies are currently using radio as a successful marketing tool, even in an era when internet is so prominent. Discover the valuable advice you need to start running great campaigns through radio, and attract more clients and profits to your business.
Author : Pierre Boucheron
Publisher : Unknown
Page : 46 pages
File Size : 53,9 Mb
Release : 1928*
Category : Electronic
ISBN : OCLC:39520466
Author : Anonim
Publisher : Unknown
Page : 664 pages
File Size : 44,6 Mb
Release : 1948
Category : Journalism
ISBN : MINN:31951002253018J
Author : United States. Congress. House. Committee on Ways and Means
Publisher : Unknown
Page : 900 pages
File Size : 42,6 Mb
Release : 1989
Category : Budget
ISBN : LOC:00005632900
Author : Anonim
Publisher : Unknown
Page : 506 pages
File Size : 53,7 Mb
Release : 1941
Category : Broadcast advertising
ISBN : STANFORD:36105004907379
Author : Bob Schulberg
Publisher : Unknown
Page : 205 pages
File Size : 55,7 Mb
Release : 1989
Category : Electronic
ISBN : OCLC:832627185
Author : Charles Hull Wolfe
Publisher : New York : Funk & Wagnalls
Page : 776 pages
File Size : 50,9 Mb
Release : 1949
Category : Radio advertising
ISBN : UOM:39015064393872
Author : Delta Sigma Pi
Publisher : Unknown
Page : 942 pages
File Size : 44,8 Mb
Release : 1946
Category : Electronic
ISBN : OSU:32435058222837