Radio S Niche Marketing Revolution

Author : Ashley Herweg,Godfrey Herweg
Publisher : Taylor & Francis
Page : 286 pages
File Size : 40,7 Mb
Release : 1997-06-30
Category : Language Arts & Disciplines
ISBN : 9781136026812

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Radios Niche Marketing Revolution FutureSell by Ashley Herweg,Godfrey Herweg Pdf

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.

Author : Ashley Page Herweg,Godfrey W. Herweg
Publisher : Unknown
Page : 274 pages
File Size : 41,8 Mb
Release : 1997
Category : BUSINESS & ECONOMICS
ISBN : 0080927149

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Radio's Niche Marketing Revolution by Ashley Page Herweg,Godfrey W. Herweg Pdf

"Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies.FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations.Your clients don't want to buy advertising¦period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers.The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.Godfrey W. and Ashley Page Herweg are radio management consultants, international seminar leaders, sales trainers, and researchers specializing in niche marketing and focus group studies. They have successful backgrounds in, radio, television, and print production, and media buying and sales at the international, national, regional, and local levels. The Herwegs have owned, operated, and managed radio stations in small, medium, and large markets. The Herwegs have also co-authored, Making More Money Selling Radio Advertising Without Numbers and Recruiting, Interviewing, Hiring, and Developing SUPERIOR SALESPEOPLE"--Provided by publisher.

Author : Al Lieberman,Patricia Esgate
Publisher : FT Press
Page : 388 pages
File Size : 55,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0130293504

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The Entertainment Marketing Revolution by Al Lieberman,Patricia Esgate Pdf

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Author : Shelly Field
Publisher : Infobase Publishing
Page : 337 pages
File Size : 44,6 Mb
Release : 2010-04-21
Category : Business & Economics
ISBN : 9781438110844

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Career Opportunities in Radio by Shelly Field Pdf

Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.

Author : Robert McLeish
Publisher : CRC Press
Page : 369 pages
File Size : 48,5 Mb
Release : 2012-07-26
Category : Technology & Engineering
ISBN : 9781136118463

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Radio Production by Robert McLeish Pdf

This classic book is a must-have for anyone involved in radio production, covering everything from operational techniques and producing different programme formats, to conducting interviews and writing for radio. The fifth edition features new and updated information on: * digital production, such as the computer editing process, digital recording and DAB * the internet and internet-only radio stations * automatic playout systems * ethics * storytelling, showing simple ways of creating different acoustics for drama * station management * scheduling * remote reporting This edition is further enhanced by a supporting CD-Rom, packed with examples, exercises and resources.

Author : Guy Starkey
Publisher : Bloomsbury Publishing
Page : 273 pages
File Size : 53,6 Mb
Release : 2013-10-09
Category : Language Arts & Disciplines
ISBN : 9781350306622

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Radio in Context by Guy Starkey Pdf

Now firmly established as one of the leading textbooks in the increasingly popular field of radio studies, Radio in Context provides students with a practical, critical and comprehensive understanding of the main principles and techniques used in radio programming. Organized around the most commonly studied radio genres and setting production within a range of different contexts – professional, institutional and historical - the text offers an ideal blend of theory and practical guidance. Readers of this fully updated new edition will continue to benefit from this core text, as it reflects important technological, regulatory and institutional changes since its initial publication in 2004 and expands on key areas such as digital radio, broadcasting over the internet, and the interplay between radio and social media. Supported by a full glossary, tips on getting into radio and exercises to develop practical and critical skills, Radio in Context is the ideal companion for anyone studying radio, the media, communications and/or journalism, at undergraduate and postgraduate levels, as well as short courses in radio or audio production techniques. Now firmly established as one of the leading textbooks in the increasingly popular field of radio studies, Radio in Context provides students with a practical, critical and comprehensive understanding of the main principles and techniques used in radio programming. Organized around the most commonly studied radio genres and setting production within a range of different contexts – professional, institutional and historical - the text offers an ideal blend of theory and practical guidance. Readers of this fully updated new edition will continue to benefit from this core text, as it reflects important technological, regulatory and institutional changes since its initial publication in 2004 and expands on key areas such as digital radio, broadcasting over the internet, and the interplay between radio and social media. Supported by a full glossary, tips on getting into radio and exercises to develop practical and critical skills, Radio in Context is the ideal companion for anyone studying radio, the media, communications and/or journalism, at undergraduate and postgraduate levels, as well as short courses in radio or audio production techniques.

Author : Anonim
Publisher : Unknown
Page : 350 pages
File Size : 53,8 Mb
Release : 2005-11
Category : Broadcasting
ISBN : PSU:000054954434

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Broadcasting & Cable by Anonim Pdf

Author : James Beniger
Publisher : Harvard University Press
Page : 512 pages
File Size : 53,7 Mb
Release : 2009-06-01
Category : Computers
ISBN : 0674020766

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The Control Revolution by James Beniger Pdf

Why do we find ourselves living in an Information Society? How did the collection, processing, and communication of information come to play an increasingly important role in advanced industrial countries relative to the roles of matter and energy? And why is this change recent--or is it? James Beniger traces the origin of the Information Society to major economic and business crises of the past century. In the United States, applications of steam power in the early 1800s brought a dramatic rise in the speed, volume, and complexity of industrial processes, making them difficult to control. Scores of problems arose: fatal train wrecks, misplacement of freight cars for months at a time, loss of shipments, inability to maintain high rates of inventory turnover. Inevitably the Industrial Revolution, with its ballooning use of energy to drive material processes, required a corresponding growth in the exploitation of information: the Control Revolution. Between the 1840s and the 1920s came most of the important information-processing and communication technologies still in use today: telegraphy, modern bureaucracy. rotary power printing, the postage stamp, paper money, typewriter, telephone, punch-card processing, motion pictures, radio, and television. Beniger shows that more recent developments in microprocessors, computers, and telecommunications are only a smooth continuation of this Control Revolution. Along the way he touches on many fascinating topics: why breakfast was invented, how trademarks came to be worth more than the companies that own them, why some employees wear uniforms, and whether time zones will always be necessary. The book is impressive not only for the breadth of its scholarship but also for the subtlety and force of its argument. It will be welcomed by sociologists, economists, historians of science and technology, and all curious in general.

Author : Joseph Mitola, III
Publisher : John Wiley & Sons
Page : 565 pages
File Size : 49,5 Mb
Release : 2004-04-07
Category : Technology & Engineering
ISBN : 9780471463856

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Software Radio Architecture by Joseph Mitola, III Pdf

In einem sogenannten Software-Radio werden die Modulations-Wellenformen nicht durch herkömmliche elektronische Schaltungen, sondern durch eine Software erzeugt. Die so generierten digitalen Signale werden durch einen Breitband-D/A-Wandler in das gewünschte analoge modulierte Signal überführt. Grundlagen und Anwendungen der Technologie erläutert der Autor dieses Bandes, gestützt auf jahrelange Erfahrungen als Seminarleiter. (11/00)

Author : Jocelyne Guilbault,Timothy Rommen
Publisher : Duke University Press
Page : 145 pages
File Size : 49,5 Mb
Release : 2019-08-30
Category : Social Science
ISBN : 9781478005315

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Sounds of Vacation by Jocelyne Guilbault,Timothy Rommen Pdf

The contributors to Sounds of Vacation examine the commodification of music and sound at popular vacation destinations throughout the Caribbean in order to tease out the relationships between political economy, hospitality, and the legacies of slavery and colonialism. Drawing on case studies from Barbados, the Bahamas, Guadeloupe, Saint Martin, and Saint Lucia, the contributors point to the myriad ways live performances, programmed music, and the sonic environment heighten tourists' pleasurable vacation experience. They explore, among other topics, issues of authenticity in Bahamian music; efforts to give tourists in Barbados peace and quiet at a former site of colonial violence; and how resort soundscapes extend beyond music to encompass the speech accents of local residents. Through interviews with resort managers, musicians, and hospitality workers, the contributors also outline the social, political, and economic pressures and interests that affect musical labor and the social encounters of musical production. In so doing, they prompt a rethinking of how to account for music and sound's resonances in postcolonial spaces. Contributors. Jerome Camal, Steven Feld, Francio Guadeloupe, Jocelyne Guilbault, Jordi Halfman, Susan Harewood, Percy C. Hintzen, Timothy Rommen

Author : Gerald W. BROCK,Gerald W Brock
Publisher : Harvard University Press
Page : 337 pages
File Size : 48,9 Mb
Release : 2009-06-30
Category : Business & Economics
ISBN : 9780674028791

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The Second Information Revolution by Gerald W. BROCK,Gerald W Brock Pdf

Thanks to inexpensive computers and data communications, the speed and volume of human communication are exponentially greater than they were even a quarter-century ago. Not since the advent of the telephone and telegraph in the nineteenth century has information technology changed daily life so radically. We are in the midst of what Gerald Brock calls a second information revolution. Brock traces the complex history of this revolution, from its roots in World War II through the bursting bubble of the Internet economy. As he explains, the revolution sprang from an interdependent series of technological advances, entrepreneurial innovations, and changes to public policy. Innovations in radar, computers, and electronic components for defense projects translated into rapid expansion in the private sector, but some opportunities were blocked by regulatory policies. The contentious political effort to accommodate new technology while protecting beneficiaries of the earlier regulated monopoly eventually resulted in a regulatory structure that facilitated the explosive growth in data communications. Brock synthesizes these complex factors into a readable economic history of the wholesale transformation of the way we exchange and process information. Table of Contents: Acknowledgments Abbreviations 1. Introduction The Promise of Regulation Conceptual Framework 2. The First Information Revolution The Development of Telegraph Services The Telephone and State Regulation Radio and Federal Regulation 3. Technological Origins of the Second Information Revolution, 1940-1950 Radar The Transistor Electronic Digital Computers 4. The SAGE Project I. THE SEPARATE WORLDS OF COMPUTERS AND COMMUNICATIONS, 1950-1968 5. The Early Semiconductor Industry The Creation of a Competitive Market Innovation and the Integrated Circuit Falling Prices, Rising Output 6. The Early Commercial Computer Industry Vacuum-Tube and Transistor Computers The System/360 and IBM Dominance Alternatives to IBM Computers 7. The Regulated Monopoly Telephone Industry Antitrust and the 1956 Consent Decree Microwave Technology and Potential Long Distance Competition Central Office Switches Terminal Equipment II. BOUNDARY DISPUTES AND LIMITED COMPETITION, 1969-1984 8. Data Communications Packet-Switching and the Arpanet Network Protocols and Interconnection Local Area Networks and Ethernet 9. From Mainframes to Microprocessors Intel and the Microprocessor Personal Computers and Workstations 10. The Computer-Communications Boundary Computer-Assisted Messages: Communications or Data Processing? Smart Terminals: Teletypewriters or Computers? Interconnection of Customer-Owned Equipment with the Telephone Network The Deregulation of Terminal Equipment The Deregulation of Enhanced Services 11. Fringe Competition in Long Distance Telephone Service Competition in Specialized Services Competition in Switched Services The Transition to Optical Fiber 12. Divestiture and Access Charges The Divestiture Access Charges The Enhanced Service Provider Exemption III. INTERCONNECTED COMPETITION AND INTEGRATED SERVICES, 1985-2002 13. Mobile Telephones and Spectrum Reform Early Land Mobile Telephones Cellular Spectrum Allocation Cellular Licensing Problems Spectrum Institutional Reform PCS and Auctions 14. Local Competition and the Telecommunications Act of 1996 Competitive Access Providers Interconnection: CAP to CLEC The Telecommunications Act of 1996 Implementation of the Telecommunications Act of 1996 15. The Internet and the World Wide Web The Commercial Internet and Backbone Interconnection The Development of the Web The New Economy Financial Boom and Bust Real Growth in Telecommunication and Price Benefits 16. Conclusion Technological Progress and Policy Evolution The Process of Institutional Change Final Comment References Index Reviews of this book: The Second Information Revolution is important reading for anyone who needs to understand the functioning of American telecommunications, either to be able to analyse today's financial markets or to understand or influence public policy in this area. --Wendy M. Grossman, Times Higher Education Supplement [UK] Reviews of this book: Brock traces a phenomenon he refers to as the 'second information revolution.' According to Brock, there have been two times in history when information technology has dramatically changed daily life. The first 'information revolution' occurred with the advent of the telephone and telegraph, which made communication less expensive and more readily available. The second information revolution is currently in progress...A concise, thorough, and well-written history of the transformation in exchanging and processing of information. --K. A. Coombs, Choice

Author : Christopher H. Sterling,Cary O'Dell
Publisher : Routledge
Page : 965 pages
File Size : 55,5 Mb
Release : 2010-04-12
Category : History
ISBN : 9781135176846

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The Concise Encyclopedia of American Radio by Christopher H. Sterling,Cary O'Dell Pdf

The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.

Author : Anonim
Publisher : Unknown
Page : 2348 pages
File Size : 45,6 Mb
Release : 1998
Category : American literature
ISBN : UOM:39015058373930

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The Cumulative Book Index by Anonim Pdf

A world list of books in the English language.

Author : Anonim
Publisher : Unknown
Page : 234 pages
File Size : 42,7 Mb
Release : 1995
Category : Performing Arts
ISBN : PSU:000025823158

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The Radio Book: Sales & marketing by Anonim Pdf

Author : Kevin J. Clancy
Publisher : Unknown
Page : 128 pages
File Size : 48,5 Mb
Release : 1994-02-01
Category : Electronic
ISBN : 0517114658

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Marketing Revolution by Kevin J. Clancy Pdf