Radios Niche Marketing Revolution Futuresell

Author : Ashley Herweg,Godfrey Herweg
Publisher : Taylor & Francis
Page : 286 pages
File Size : 44,5 Mb
Release : 1997-06-30
Category : Language Arts & Disciplines
ISBN : 9781136026812

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Radios Niche Marketing Revolution FutureSell by Ashley Herweg,Godfrey Herweg Pdf

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.

Author : Ashley Page Herweg,Godfrey W. Herweg
Publisher : Unknown
Page : 274 pages
File Size : 55,9 Mb
Release : 1997
Category : BUSINESS & ECONOMICS
ISBN : 0080927149

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Radio's Niche Marketing Revolution by Ashley Page Herweg,Godfrey W. Herweg Pdf

"Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies.FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations.Your clients don't want to buy advertising¦period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers.The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.Godfrey W. and Ashley Page Herweg are radio management consultants, international seminar leaders, sales trainers, and researchers specializing in niche marketing and focus group studies. They have successful backgrounds in, radio, television, and print production, and media buying and sales at the international, national, regional, and local levels. The Herwegs have owned, operated, and managed radio stations in small, medium, and large markets. The Herwegs have also co-authored, Making More Money Selling Radio Advertising Without Numbers and Recruiting, Interviewing, Hiring, and Developing SUPERIOR SALESPEOPLE"--Provided by publisher.

Author : Shelly Field
Publisher : Infobase Publishing
Page : 337 pages
File Size : 54,6 Mb
Release : 2010-04-21
Category : Business & Economics
ISBN : 9781438110844

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Career Opportunities in Radio by Shelly Field Pdf

Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.

Author : Scott Wright
Publisher : Taylor & Francis
Page : 217 pages
File Size : 41,7 Mb
Release : 1997-07-29
Category : Language Arts & Disciplines
ISBN : 9781136026508

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The Broadcaster's Guide to RBDS by Scott Wright Pdf

This handbook is intended to give the broadcast industry an authoritative guide to the Radio Data System (RDS), also called Radio Broadcast Data System (RBDS). Since the standard's adoption, about 700 stations have begun broadcasting RDS in the United States. There is a wide variety of encoding equipment with prices starting as low as $400, and over 30 models of RDS receivers have been introduced for cars, home receivers, portable and even PC receivers. Automobile manufacturer's such as General Motors, Ford, Audi, and Porsch now offer RDS on new vehicles. Yet despite all the support equipment in place, the FM broadcaster has been reluctant to implement and utilize this service, mainly because of a lack of understanding of what RDS can do for the station. This book finally provides the information required to understand RDS and its possibilities on a variety of levels, so that everyone involved in radio can make the most of it. Station owner, program director, salesperson, and talent alike will find the information he or she requires to maximize the possibilities of this new technology. Each feature of the system is explained in terms of its practical implementation at the station, and interviews with broadcasters currently using the system add a hands-on perspective. Scott Wright is a recognized pioneer in RDS development. As the designer of Delco Electronics' first RDS receiver, he has been extremely active in the development of the RDS standard in the US and in efforts to educate the broadcast community about its potential. He has represented Delco at the European Broadcasting Union's (EBU) RDS Forum and is currently the Chairman of the National Radio Systems Committee RBDS Subcommittee, the US standard-setting body. He is also a member of the Electronics Industries Association's (EIA) RDS Forum.

Author : Al Lieberman,Patricia Esgate
Publisher : FT Press
Page : 388 pages
File Size : 53,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0130293504

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The Entertainment Marketing Revolution by Al Lieberman,Patricia Esgate Pdf

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Author : Ed Shane
Publisher : CRC Press
Page : 488 pages
File Size : 50,6 Mb
Release : 1999-02-17
Category : Language Arts & Disciplines
ISBN : 9781136026263

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Selling Electronic Media by Ed Shane Pdf

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

Author : Al Lieberman,Patricia Esgate,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein
Publisher : FT Press
Page : 737 pages
File Size : 51,7 Mb
Release : 2013-08-08
Category : Business & Economics
ISBN : 9780133742855

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Your Guide To Entertainment Marketing and Performance (Collection) by Al Lieberman,Patricia Esgate,Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein Pdf

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

Author : Al Lieberman,Pat Esgate
Publisher : FT Press
Page : 305 pages
File Size : 46,8 Mb
Release : 2013-07-02
Category : Business & Economics
ISBN : 9780133092301

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The Definitive Guide to Entertainment Marketing by Al Lieberman,Pat Esgate Pdf

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Author : Anonim
Publisher : Unknown
Page : 1320 pages
File Size : 55,8 Mb
Release : 1997
Category : Broadcasting
ISBN : UCLA:L0077955680

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Broadcasting & Cable by Anonim Pdf

Author : Jocelyne Guilbault,Timothy Rommen
Publisher : Duke University Press
Page : 145 pages
File Size : 44,9 Mb
Release : 2019-08-30
Category : Social Science
ISBN : 9781478005315

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Sounds of Vacation by Jocelyne Guilbault,Timothy Rommen Pdf

The contributors to Sounds of Vacation examine the commodification of music and sound at popular vacation destinations throughout the Caribbean in order to tease out the relationships between political economy, hospitality, and the legacies of slavery and colonialism. Drawing on case studies from Barbados, the Bahamas, Guadeloupe, Saint Martin, and Saint Lucia, the contributors point to the myriad ways live performances, programmed music, and the sonic environment heighten tourists' pleasurable vacation experience. They explore, among other topics, issues of authenticity in Bahamian music; efforts to give tourists in Barbados peace and quiet at a former site of colonial violence; and how resort soundscapes extend beyond music to encompass the speech accents of local residents. Through interviews with resort managers, musicians, and hospitality workers, the contributors also outline the social, political, and economic pressures and interests that affect musical labor and the social encounters of musical production. In so doing, they prompt a rethinking of how to account for music and sound's resonances in postcolonial spaces. Contributors. Jerome Camal, Steven Feld, Francio Guadeloupe, Jocelyne Guilbault, Jordi Halfman, Susan Harewood, Percy C. Hintzen, Timothy Rommen

Author : Benjamin M. Compaine,Douglas Gomery
Publisher : Routledge
Page : 902 pages
File Size : 52,8 Mb
Release : 2000-07-13
Category : Social Science
ISBN : 9781135679224

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Who Owns the Media? by Benjamin M. Compaine,Douglas Gomery Pdf

This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, providing a detailed examination of the current state of the media industry. Retaining the wealth of data of the earlier volumes, Compaine and his co-author Douglas Gomery chronicle the myriad changes in the media industry and the factors contributing to these changes. They also examine how the media industry is being reshaped by technological forces in all segments, as well as by social and cultural reactions to these forces. This third edition of Who Owns the Media? has been reorganized and expanded, reflecting the evolution of the media industry structure. Looking beyond conventional wisdom and expectations, Compaine and Gomery examine the characteristics of competition in the media marketplace, present alternative positions on the meanings of concentration, and ultimately urge readers to draw their own conclusions on an issue that is neither black nor white. Appropriate for media practitioners and sociologists, historians, and economists studying mass media, this volume can also be used for advanced courses in broadcasting, journalism, mass communication, telecommunications, and media education. As a new benchmark for the current state of media ownership, it is invaluable to anyone needing to understand who controls the media and thus the information and entertainment messages received by media consumers.

Author : Anonim
Publisher : Unknown
Page : 2348 pages
File Size : 44,9 Mb
Release : 1998
Category : American literature
ISBN : UOM:39015058373930

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The Cumulative Book Index by Anonim Pdf

A world list of books in the English language.

Author : Anonim
Publisher : Unknown
Page : 1276 pages
File Size : 47,6 Mb
Release : 1998
Category : American literature
ISBN : UOM:39015079622760

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American Book Publishing Record by Anonim Pdf

Author : Gary S. Cross
Publisher : Gale Cengage
Page : 520 pages
File Size : 41,5 Mb
Release : 2004
Category : Social Science
ISBN : 0684312670

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Encyclopedia of Recreation and Leisure in America by Gary S. Cross Pdf

Discussed how Americans spend their free time and entertain themselves. Essays present perspectives in the fields of American and cultural studies, sociology, recreation, sports, leisure studies, auctions, bloodsports, shopping malls, and theme parks.

Author : Anonim
Publisher : Unknown
Page : 3310 pages
File Size : 41,8 Mb
Release : 1997
Category : American literature
ISBN : UOM:39015054057792

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Subject Guide to Books in Print by Anonim Pdf