Real Life Marketing And Promotion Strategies In College Libraries

Author : Barbara W Petruzzelli
Publisher : Routledge
Page : 206 pages
File Size : 42,7 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136444319

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Real-Life Marketing and Promotion Strategies in College Libraries by Barbara W Petruzzelli Pdf

Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.

Author : Barbara Whitney Petruzzelli
Publisher : Routledge
Page : 192 pages
File Size : 43,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 0789031582

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Real-life Marketing and Promotion Strategies in College Libraries by Barbara Whitney Petruzzelli Pdf

This book "is a 'how-to' guide to marketing and promotional activities that will raise your library's visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn't) when developing, implementing, and evaluating on campus marketing initiatives. You'll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library's users, how to make improvements to meet those needs, and how to communicate those improvements to the users." -- back cover.

Author : Michael Bemis
Publisher : American Library Association
Page : 305 pages
File Size : 45,9 Mb
Release : 2014-03-03
Category : Language Arts & Disciplines
ISBN : 9780838996058

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Library and Information Science by Michael Bemis Pdf

This unique annotated bibliography is a complete, up-to-date guide to sources of information on library science, covering recent books, monographs, periodicals and websites, and selected works of historical importance.

Author : Robert J. Lackie,M. Sandra Wood
Publisher : Rowman & Littlefield
Page : 206 pages
File Size : 43,8 Mb
Release : 2015-09-17
Category : Language Arts & Disciplines
ISBN : 9781442254220

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Creative Library Marketing and Publicity by Robert J. Lackie,M. Sandra Wood Pdf

Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Author : Peggy Johnson
Publisher : American Library Association
Page : 425 pages
File Size : 51,5 Mb
Release : 2009
Category : Language Arts & Disciplines
ISBN : 9780838909720

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Fundamentals of Collection Development and Management by Peggy Johnson Pdf

Adresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throughout the book.

Author : Bryan D. Fagan,Jody Condit Fagan
Publisher : Bloomsbury Publishing USA
Page : 178 pages
File Size : 44,9 Mb
Release : 2011-01-14
Category : Language Arts & Disciplines
ISBN : 9781598845129

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Comic Book Collections for Libraries by Bryan D. Fagan,Jody Condit Fagan Pdf

This book will help librarians extend literary graphic novel collections to attract a large, untapped group of comic book readers with a sure-to-be-popular comic book collection. Do comic books belong in libraries? Absolutely—as Comic Book Collections for Libraries makes very clear. This illustrated guide defines the role of comic books in the modern library, provides a thorough grounding in the subject for beginners, and suggests new ideas for those already familiar with these perennial reader favorites. The book begins by introducing the structure of the comic book, industry players, and genres. The bulk of the guide, however, is comprised of actionable advice on such things as creating and maintaining the collection, cataloging for effective access, and promoting the collection, including how to feature comics with other library materials, such as movies and games. Drawing on the authors' experience, the volume answers numerous other questions as well. How can you tell which titles are age-appropriate for your library? Which titles are popular? How do you include characters that will appeal to diverse reader groups? Complete with checklists and a rich array of examples, this easy-to-use work can make every librarian a superhero.

Author : Popp, Mary Pagliero
Publisher : IGI Global
Page : 753 pages
File Size : 55,5 Mb
Release : 2012-06-30
Category : Language Arts & Disciplines
ISBN : 9781466618220

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Planning and Implementing Resource Discovery Tools in Academic Libraries by Popp, Mary Pagliero Pdf

"This book addresses the many new resource discovery tools and products in existence as well as their potential uses and applications"--Provided by publisher.

Author : Dr. D. D. LAL,Ms. Yogita Talwar, Prof. Manoj Kumar Sinha
Publisher : OrangeBooks Publication
Page : 272 pages
File Size : 51,8 Mb
Release : 2022-04-28
Category : Education
ISBN : 8210379456XXX

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Transformation Of Knowledge In The Digital Age Environment Through Library by Dr. D. D. LAL,Ms. Yogita Talwar, Prof. Manoj Kumar Sinha Pdf

The proposed book emphasizes importance for a library to be flexible to changing needs and to adopt new technologies rapidly. If a library of today wants to achieve success, it must offer high quality service, the best possible satisfaction of requirements, and exhibit great flexibility in its activity. In order to achieve all these goals, it is necessary to attract specialists of a library to solving common problems. Today, people get their information online — often filtered through for-profit platforms. If a book isn’t online, it’s as if it doesn’t exist. Yet much of modern knowledge still exists only on the printed page, stored in libraries. Libraries haven’t met this digital demand, stymied by costs, e-book restrictions, policy risks, and missing infrastructure. We now have the technology and legal frameworks to transform our library system. The Internet Archive, working with library partners, proposes bringing millions of books online, through purchase or digitization, starting with the books most widely held and used in libraries and classrooms. With the emergence of new technologies, the traditional library, acting as a medium for sharing information, needs an integral refinement in its processes. This transformation will bring in efficiency and minimize human error in the processes with the help of smart gates, material location finder and smart check-out booth to automate the processes of controlling access, locating items as well as the issuing/returning of materials. However, the changeover to a smart library system might face several challenges like for instance the cost of implementing numerous high-frequency RFID readers at prime locations in the library. Another crucial challenge of this system will be the limitation of the equipment to achieve a more performing system. Highly sophisticated equipment will be required which will largely affect the cost. Smart library focuses on use of technology in a library and is designed to be very collaborative learning environment, where participants are encouraged to contribute ideas and information. Smart library improves traditional and non-traditional library services, improves users' library experience and enhances opportunities for students learning. Libraries are facing increased expectations from users, and challenge of developing technologies including: Web 2.0, e-books, digitations and a problem of archiving digital content. Web-based technology provides users and information professionals with powerful and flexible tools for information dissemination.

Author : Brian Mathews
Publisher : American Library Association
Page : 193 pages
File Size : 50,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780838909843

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Marketing Today's Academic Library by Brian Mathews Pdf

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Author : Anthi Katsirikou,Christos H. Skiadas
Publisher : World Scientific
Page : 518 pages
File Size : 54,7 Mb
Release : 2010
Category : Education
ISBN : 9789814299695

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Qualitative and Quantitative Methods in Libraries by Anthi Katsirikou,Christos H. Skiadas Pdf

Methods, Management and Marketing; The Change of Libraries; Digital Resources and New Library Models; Focus to Users and User Groups; Information Literacy; Quality, Using Qualitative and Quantitative Methods in Digital Library Education and Research; Evaluation; Impact Assessment; Information and Communication Technology Services; Support to Research; Catalogues and Manuscripts.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 45,9 Mb
Release : 2024-06-07
Category : Electronic
ISBN : 9789814465298

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Qualitative and Quantitative Methods in Libraries by Anonim Pdf

Author : Eleonora I. Dubicki
Publisher : Routledge
Page : 212 pages
File Size : 46,9 Mb
Release : 2013-10-18
Category : Language Arts & Disciplines
ISBN : 9781317994084

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Marketing and Promoting Electronic Resources by Eleonora I. Dubicki Pdf

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.

Author : Stephanie Espinoza Villamor,Kimberly Shotick
Publisher : Bloomsbury Publishing USA
Page : 159 pages
File Size : 50,8 Mb
Release : 2022-05-24
Category : Business & Economics
ISBN : 9781440872235

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Practical Marketing for the Academic Library by Stephanie Espinoza Villamor,Kimberly Shotick Pdf

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Author : Irene Owens
Publisher : Routledge
Page : 268 pages
File Size : 50,5 Mb
Release : 2002
Category : Electronic books
ISBN : 9780789021427

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Strategic Marketing in Library and Information Science by Irene Owens Pdf

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries

Author : Suzanne Walters
Publisher : New York : Neal-Schuman Publishers
Page : 120 pages
File Size : 55,5 Mb
Release : 1992
Category : Business & Economics
ISBN : UOM:39015025300099

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Marketing by Suzanne Walters Pdf

Explains how librarians can use marketing principles and techniques to attract more people seeking information and services, and also to increase the support among public officials, civil and neighborhood associations, and other groups and individuals. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR.