Practical Marketing For The Academic Library

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Practical Marketing for the Academic Library

Stephanie Espinoza Villamor,Kimberly Shotick
Practical Marketing for the Academic Library Book PDF

Author : Stephanie Espinoza Villamor,Kimberly Shotick
Publisher : Bloomsbury Publishing USA
Page : 132 pages
File Size : 43,6 Mb
Release : 2022-05-24
Category : Business & Economics
ISBN : 9798216131274

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Practical Marketing for the Academic Library by Stephanie Espinoza Villamor,Kimberly Shotick Pdf

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Marketing Today's Academic Library

Brian Mathews
Marketing Today s Academic Library Book PDF

Author : Brian Mathews
Publisher : American Library Association
Page : 193 pages
File Size : 47,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780838909843

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Marketing Today's Academic Library by Brian Mathews Pdf

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Marketing for Special and Academic Libraries

Valerie S. Gordon,Patricia C. Higginbottom
Marketing for Special and Academic Libraries Book PDF

Author : Valerie S. Gordon,Patricia C. Higginbottom
Publisher : Rowman & Littlefield
Page : 178 pages
File Size : 41,7 Mb
Release : 2016-03-15
Category : Language Arts & Disciplines
ISBN : 9781442262713

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Marketing for Special and Academic Libraries by Valerie S. Gordon,Patricia C. Higginbottom Pdf

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Real-Life Marketing and Promotion Strategies in College Libraries

Barbara W Petruzzelli
Real Life Marketing and Promotion Strategies in College Libraries Book PDF

Author : Barbara W Petruzzelli
Publisher : Routledge
Page : 206 pages
File Size : 52,7 Mb
Release : 2012-11-12
Category : Language Arts & Disciplines
ISBN : 9781136444319

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Real-Life Marketing and Promotion Strategies in College Libraries by Barbara W Petruzzelli Pdf

Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.

The Library Marketing Toolkit

Ned Potter
The Library Marketing Toolkit Book PDF

Author : Ned Potter
Publisher : Facet Publishing
Page : 241 pages
File Size : 42,8 Mb
Release : 2012-06-23
Category : Business & Economics
ISBN : 9781856048064

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The Library Marketing Toolkit by Ned Potter Pdf

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Proactive Marketing for the New and Experienced Library Director

Melissa U.D. Goldsmith,Anthony J. Fonseca
Proactive Marketing for the New and Experienced Library Director Book PDF

Author : Melissa U.D. Goldsmith,Anthony J. Fonseca
Publisher : Chandos Publishing
Page : 220 pages
File Size : 54,9 Mb
Release : 2014-08-26
Category : Language Arts & Disciplines
ISBN : 9781780634685

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Proactive Marketing for the New and Experienced Library Director by Melissa U.D. Goldsmith,Anthony J. Fonseca Pdf

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers

Practical Marketing for the Academic Library

Stephanie Espinoza Villamor,Kimberly Shotick
Practical Marketing for the Academic Library Book PDF

Author : Stephanie Espinoza Villamor,Kimberly Shotick
Publisher : Bloomsbury Publishing USA
Page : 159 pages
File Size : 54,6 Mb
Release : 2022-05-24
Category : Business & Economics
ISBN : 9781440872235

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Practical Marketing for the Academic Library by Stephanie Espinoza Villamor,Kimberly Shotick Pdf

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Marketing Your Library

Carol Smallwood,Vera Gubnitskaia,Kerol Harrod
Marketing Your Library Book PDF

Author : Carol Smallwood,Vera Gubnitskaia,Kerol Harrod
Publisher : McFarland
Page : 233 pages
File Size : 45,7 Mb
Release : 2014-01-10
Category : Language Arts & Disciplines
ISBN : 9780786489954

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Marketing Your Library by Carol Smallwood,Vera Gubnitskaia,Kerol Harrod Pdf

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Library Marketing Basics

Mark Aaron Polger
Library Marketing Basics Book PDF

Author : Mark Aaron Polger
Publisher : Rowman & Littlefield
Page : 332 pages
File Size : 55,5 Mb
Release : 2019-03-26
Category : Language Arts & Disciplines
ISBN : 9781538125816

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Library Marketing Basics by Mark Aaron Polger Pdf

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Marketing and Public Relations for Libraries

Cosette N. Kies
Marketing and Public Relations for Libraries Book PDF

Author : Cosette N. Kies
Publisher : Scarecrow Press
Page : 220 pages
File Size : 43,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 081084656X

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Marketing and Public Relations for Libraries by Cosette N. Kies Pdf

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Video Marketing for Libraries

Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
Video Marketing for Libraries Book PDF

Author : Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci
Publisher : Rowman & Littlefield
Page : 195 pages
File Size : 44,8 Mb
Release : 2017-08-01
Category : Language Arts & Disciplines
ISBN : 9781442269507

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Video Marketing for Libraries by Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci Pdf

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Marketing the 21st Century Library

Debra Lucas-Alfieri
Marketing the 21st Century Library Book PDF

Author : Debra Lucas-Alfieri
Publisher : Chandos Publishing
Page : 126 pages
File Size : 43,8 Mb
Release : 2015-05-14
Category : Language Arts & Disciplines
ISBN : 9781780634548

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Marketing the 21st Century Library by Debra Lucas-Alfieri Pdf

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Social Media

Nina Verishagen
Social Media Book PDF

Author : Nina Verishagen
Publisher : Chandos Publishing
Page : 302 pages
File Size : 55,6 Mb
Release : 2018-11-26
Category : Social Science
ISBN : 9780081024102

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Social Media by Nina Verishagen Pdf

Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians

Practical Strategies for Academic Library Managers

Frances C. Wilkinson,Rebecca L. Lubas
Practical Strategies for Academic Library Managers Book PDF

Author : Frances C. Wilkinson,Rebecca L. Lubas
Publisher : Bloomsbury Publishing USA
Page : 224 pages
File Size : 54,9 Mb
Release : 2015-11-10
Category : Language Arts & Disciplines
ISBN : 9798216131328

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Practical Strategies for Academic Library Managers by Frances C. Wilkinson,Rebecca L. Lubas Pdf

Looking for tips on how to work towards your overall vision while remaining productive on the frontlines? The book gives you fresh ideas for balancing your managerial duties with day-to-day responsibilities in the academic library. A compilation of ideas from noted leaders in academic librarianship, this book explores a wealth of topics, including budgeting, human resources, facilities, collections, and IT. There is also helpful advice that will help you navigate emerging areas of librarianship, such as blended librarianship, cross-institutional collaboration, and marketing the library. You will learn how to manage, lead, and address specific library areas—all at once. Practical Strategies for Academic Library Managers: Leading with Vision through All Levels is ideal for current professionals with an expanded scope of responsibilities and those who have had administrative duties for some time, but are looking for new techniques for being a better manager. The book includes an introduction written by the editors, who are both associate deans in university libraries. Each chapter is written by a different expert in the field, providing a rich array of approaches and perspectives.

Marketing and Promoting Electronic Resources

Eleonora I. Dubicki
Marketing and Promoting Electronic Resources Book PDF

Author : Eleonora I. Dubicki
Publisher : Routledge
Page : 202 pages
File Size : 44,9 Mb
Release : 2013-10-18
Category : Language Arts & Disciplines
ISBN : 9781317994077

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Marketing and Promoting Electronic Resources by Eleonora I. Dubicki Pdf

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.