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Author : American Marketing Association
Publisher : Unknown
Page : 806 pages
File Size : 53,5 Mb
Release : 1965
Category : Marketing
ISBN : STANFORD:20501124287
Author : Donald R. Lehmann,Katherine E. Jocz
Publisher : Unknown
Page : 154 pages
File Size : 45,7 Mb
Release : 1997
Category : Marketing
ISBN : 0965711404
Author : John A. Dawson
Publisher : Routledge
Page : 380 pages
File Size : 48,7 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317647300
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Author : Yoram Wind,Paul E. Green
Publisher : Springer Science & Business Media
Page : 343 pages
File Size : 41,6 Mb
Release : 2013-06-05
Category : Business & Economics
ISBN : 9780387286921
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Author : David Allen Revzan
Publisher : Unknown
Page : 256 pages
File Size : 49,9 Mb
Release : 1951
Category : Marketing
ISBN : UCAL:B3785999
Author : Harry Kursh
Publisher : Prentice Hall
Page : 504 pages
File Size : 51,5 Mb
Release : 1968
Category : Franchises (Retail trade)
ISBN : UOM:39015003559708
Author : Anonim
Publisher : Unknown
Page : 392 pages
File Size : 40,7 Mb
Release : 1969
Category : Franchises (Retail trade)
ISBN : STANFORD:36105060547820
Author : Barnett Greenberg,Danny N. Bellenger,American Marketing Association
Publisher : Unknown
Page : 584 pages
File Size : 49,9 Mb
Release : 1977
Category : Business & Economics
ISBN : UOM:35128000185544
Author : Louis E. Boone,James C. Johnson
Publisher : Unknown
Page : 600 pages
File Size : 51,7 Mb
Release : 1977
Category : Franchises (Retail trade)
ISBN : UOM:39076006162478
Author : American Marketing Association
Publisher : Unknown
Page : 942 pages
File Size : 54,8 Mb
Release : 1966
Category : Marketing
ISBN : PSU:000005230822
Author : American Marketing Association
Publisher : Unknown
Page : 944 pages
File Size : 47,8 Mb
Release : 1966
Category : Marketing
ISBN : MINN:319510013125141
Comprise proceedings of the annual national conference of the association and a yearly seasonal conference (spring, fall or winter).
Author : Anonim
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 48,6 Mb
Release : 1967-01-15
Category : Business & Economics
ISBN : PSU:000012863655
Author : Anonim
Publisher : Unknown
Page : 620 pages
File Size : 54,9 Mb
Release : 1989
Category : Marketing
ISBN : UCSD:31822008380875
Author : Robert Ferber
Publisher : McGraw-Hill Companies
Page : 1454 pages
File Size : 51,7 Mb
Release : 1974
Category : Business & Economics
ISBN : UCAL:B5111689
Reference book on marketing research methods - covers marketing information systems, financial aspects, ethics, communication of research results, data collecting and data analysis techniques (incl. Surveys, interviews, samples, models and computer simulation, attitude measurement, etc.), and major areas of application such as new product development, advertising and retail marketing, etc. Flow charts, graphs, references and statistical tables.
Author : Anonim
Publisher : Unknown
Page : 556 pages
File Size : 54,6 Mb
Release : 1963
Category : Industrial management
ISBN : UCAL:B4591657