René Lacoste

Author : Alexander Chernev
Publisher : Cerebellum Press
Page : 446 pages
File Size : 45,6 Mb
Release : 2020-01-31
Category : Business & Economics
ISBN : 8210379456XXX

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Strategic Brand Management, 3rd Edition by Alexander Chernev Pdf

In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include developing a meaningful value proposition, designing brand attributes, developing an impactful brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment, managing brand extensions, measuring brand impact, the legal aspects of protecting the brand, and developing a strategic brand management plan. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
Page : 646 pages
File Size : 47,7 Mb
Release : 2005-12
Category : Business & Economics
ISBN : 9781593920555

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Plunkett's Retail Industry Almanac 2006 by Jack W. Plunkett Pdf

No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.

Author : Jean-Noel Kapferer
Publisher : Kogan Page Publishers
Page : 336 pages
File Size : 40,6 Mb
Release : 2008-12-03
Category : Business & Economics
ISBN : 9780749456016

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The Luxury Strategy by Jean-Noel Kapferer Pdf

Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has no meaning? What really is a luxury product, a luxury brand or a luxury company? The Luxury Strategy is a definitive new work that sets the record straight. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. The Luxury Strategy rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. The Luxury Strategy explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). It describes how to implement a luxury strategy within a company and delivers clear principles for becoming - and remaining - 'luxury'.

Author : Debbie Millman
Publisher : Rockport Publishers
Page : 312 pages
File Size : 46,7 Mb
Release : 2012-02-01
Category : Design
ISBN : 9781610581981

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Brand Bible by Debbie Millman Pdf

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 281 pages
File Size : 48,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780749453053

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Fashion Brands by Mark Tungate Pdf

Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.

Author : Jean-Noël Kapferer,Vincent Bastien
Publisher : Kogan Page Publishers
Page : 408 pages
File Size : 45,7 Mb
Release : 2012-09-03
Category : Business & Economics
ISBN : 9780749464929

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The Luxury Strategy by Jean-Noël Kapferer,Vincent Bastien Pdf

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Author : Jean René Lacoste
Publisher : Unknown
Page : 236 pages
File Size : 55,5 Mb
Release : 1928
Category : Tennis
ISBN : IOWA:31858046448357

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"Lacoste on Tennis" by Jean René Lacoste Pdf

Author : Laura Lee
Publisher : Pelican Publishing
Page : 372 pages
File Size : 46,7 Mb
Release : 2001-06-30
Category : Social Science
ISBN : 145560917X

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The Name's Familiar II by Laura Lee Pdf

The fictional characters Dracula, Madeline, and Lois Lane were all inspired by real people. There really is a Nathan behind Nathan's hotdogs, a Cliff behind CliffsNotes, and an Anne behind Auntie Anne's, but J. Crew is just a figment of a marketing director's imagination. Monica, Sandra, Rita, and the other girls of "Mambo No. 5" fame are Lou Bega's real-life ex-girlfriends. For those of you who have wondered about these names and those who never thought to, Laura Lee details the stories behind them, and many others, in her new book, The Name's Familiar II. This sequel to her book, The Name's Familiar, contains over 350 entries that tell the origins and originators of words, characters, brand names, and even towns. Elmira, New York, for instance, was named after a rambunctious little girl whose mother was constantly calling her. Neighbors heard her name so much they decided to call the town Elmira. The names explained in this book range from those of contemporary pop culture to ancient legend. Whether it's Smokey the Bear or Julius Caesar, you'll be given new insight that will change the way you look at names forever.

Author : Allen M. Hornblum
Publisher : U of Nebraska Press
Page : 520 pages
File Size : 41,9 Mb
Release : 2018-03
Category : Biography & Autobiography
ISBN : 9781496204318

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American Colossus by Allen M. Hornblum Pdf

Babe Ruth, Jack Dempsey, Bobby Jones, and Bill Tilden were the legendary quartet of the "Golden Age of Sports" in the 1920s. They transformed their respective athletic disciplines and captured the imagination of a nation. The indisputable force behind the emergence of professional tennis as a popular and lucrative sport, Tilden's on-court accomplishments are nothing short of staggering. The first American‑born player to win Wimbledon and a seven‑time winner of the U.S. singles championship, he was the number 1 ranked player for ten straight years. A tall, flamboyant player with a striking appearance, Tilden didn't just play; he performed with a singular style that separated him from other top athletes. Tilden was a showman off the court as well. He appeared in numerous comedies and dramas on both stage and screen and was a Renaissance man who wrote more than two dozen fiction and nonfiction books, including several successful tennis instructions books. But Tilden had a secret--one he didn't fully understand himself. After he left competitive tennis in the late 1940s, he faced a lurid fall from grace when he was arrested after an incident involving an underage boy in his car. Tilden served seven months in prison and later attempted to explain his questionable behavior to the public, only to be ostracized from the tennis circuit. Despite his glorious career in tennis, his final years were much constrained and lived amid considerable public shunning. Tilden's athletic accomplishments remain, as he is arguably the best American player ever. American Colossus is a thorough account of his life, bringing a much-needed look back at one of the world's greatest athletes and a person whose story is as relevant as ever.

Author : Stephen Wynn
Publisher : Pen and Sword Military
Page : 193 pages
File Size : 54,5 Mb
Release : 2024-05-30
Category : History
ISBN : 9781399007085

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The Battle of Itter Castle, 1945 by Stephen Wynn Pdf

The Battle of Itter Castle was undoubtedly one of the strangest events of the Second World War, being one of only two occasions during the war in which Americans and Germans fought side by side. The castle was seized by the Nazis on 7 February 1943, on the direct orders of Heinrich Himmler, and in just ten weeks was changed into a five-star prison for a number of high-ranking French dignitaries, both civilian and military. In the final days of the war, in May 1945, with the castle's German guards having deserted their posts and an attack by SS units imminent, those inside the castle realised they needed help. Having sent out two men to try to make contact with American forces, it was then a case of sit and wait, not knowing if they had been successful in their task or had been captured and killed by the SS. Help eventually arrived in the shape of United States Army Captain John C. "Jack" Lee, his tank and a handful of men, along with German Wehrmacht officer Major Josef "Sepp" Gangl, and some of his men. Although happy that their 'prayers' had been answered and help had arrived, the French dignitaries could not hide their disappointment at such a small force of rescuers. The subsequent battle started early on the morning of Saturday, 5 May, and continued until mid-afternoon when a larger American force arrived and defeated the remaining SS forces. The victory came at a price for Major Gangl, who was the only one of the defenders to lose his life in the fighting.

Author : Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege
Publisher : Springer Nature
Page : 352 pages
File Size : 49,7 Mb
Release : 2022-01-31
Category : Business & Economics
ISBN : 9789811664335

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Socially Responsible Consumption and Marketing in Practice by Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege Pdf

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

Author : Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
Publisher : Routledge
Page : 852 pages
File Size : 43,7 Mb
Release : 2020-08-19
Category : Business & Economics
ISBN : 9780429515354

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Global Marketing by Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli Pdf

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Author : John Grasso
Publisher : Scarecrow Press
Page : 445 pages
File Size : 49,7 Mb
Release : 2011-09-16
Category : Reference
ISBN : 9780810872370

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Historical Dictionary of Tennis by John Grasso Pdf

The sport of tennis has been played in one form or another for more than 800 years. It can trace its roots to games played by monks in the 12th century. Through the years the game has evolved from one in which the ball was struck with the hands to the modern game in which rackets are used to propel the ball in excess of 150 miles per hour. From the sport of the elite to the sport played by elite athletes, tennis has grown immensely in the past 135 years and it remains one of the few sporting pastimes thatis played extensively by people of all ages and all nationalities. The Historical Dictionary of Tennis presents a comprehensive history of the game through a chronology, an introductory essay, a bibliography, photos, and over 500 cross-referenceddictionary entries on places, teams, terminology, and people, including Arthur Ashe, Björn Borg, Don Budge, Chris Evert, Roger Federer, Billie Jean King, Rod Laver, Suzanne Lenglen, John McEnroe, Rafael Nadal, Martina Navratilova, and Bill Tilden. Appendixes of the members of the International Tennis Hall of Fame, the Major Championships of Tennis, and the Olympic games are included. This book is an excellent access point for students, researchers, and anyone wanting to know more about tennis.

Author : Anonim
Publisher : Unknown
Page : 760 pages
File Size : 53,8 Mb
Release : 1925
Category : Tennis
ISBN : UOM:39015082356372

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American Lawn Tennis by Anonim Pdf

Author : Alexander Gordon
Publisher : Lulu.com
Page : 259 pages
File Size : 55,8 Mb
Release : 2024-06-10
Category : Electronic
ISBN : 9780557310098

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Wealth Reproducible by Alexander Gordon Pdf