Socially Responsible Consumption And Marketing In Practice

Author : Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege
Publisher : Springer Nature
Page : 352 pages
File Size : 41,9 Mb
Release : 2022-01-31
Category : Business & Economics
ISBN : 9789811664335

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Socially Responsible Consumption and Marketing in Practice by Jishnu Bhattacharyya,M. S. Balaji,Yangyang Jiang,Jaylan Azer,Chandana R. Hewege Pdf

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

Author : Jishnu Bhattacharyya
Publisher : Springer Nature
Page : 587 pages
File Size : 49,6 Mb
Release : 2023-01-01
Category : Business & Economics
ISBN : 9789811944574

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Dealing with Socially Responsible Consumers by Jishnu Bhattacharyya Pdf

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.

Author : Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Publisher : CRC Press
Page : 945 pages
File Size : 43,5 Mb
Release : 2021-09-26
Category : Business & Economics
ISBN : 9781000408027

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Social and Sustainability Marketing by Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim Pdf

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Author : Ipek Altinbasak-Farina,Sebnem Burnaz
Publisher : Springer
Page : 279 pages
File Size : 40,5 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9789811379246

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Ethics, Social Responsibility and Sustainability in Marketing by Ipek Altinbasak-Farina,Sebnem Burnaz Pdf

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Author : Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,Sathyaprakash Balaji Makam,Lim Weng Marc
Publisher : Unknown
Page : 900 pages
File Size : 50,9 Mb
Release : 2022
Category : Marketing
ISBN : 1032036028

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Social and Sustainability Marketing by Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,Sathyaprakash Balaji Makam,Lim Weng Marc Pdf

Author : Michael Saren,Louise M. Hassan,Miriam McGowan,N. Craig Smith,Emma Surman,Rohit Varman
Publisher : Taylor & Francis
Page : 355 pages
File Size : 40,9 Mb
Release : 2024-04-09
Category : Business & Economics
ISBN : 9781040015919

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Responsible Marketing for Well-being and Society by Michael Saren,Louise M. Hassan,Miriam McGowan,N. Craig Smith,Emma Surman,Rohit Varman Pdf

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Responsible Marketing for Well-being and Society draws together a rich and diverse body of scholarly research from a variety of perspectives from individual to global, macro and micro, producer and consumer, environmental, stakeholder, supply chain, and other intermediary viewpoints. The embryonic research in this field involves different philosophical and methodological positions, theoretical approaches, and research communities including aspects of corporate social responsibility, marketing ethics, critical marketing, consumer culture theory, and macromarketing. The book takes a predominantly organisational or enterprise-level perspective in order to understand and explain how individuals and organisations can manage their marketing activities and relationships responsibly. The actions of other stakeholders are also a crucial component in achieving responsible outcomes; therefore, a broader perspective on the impacts of marketing decisions and actions on other stakeholders, such as consumers, employees, the environment, and society, is also taken as a basis for analysis and discussion. The book provides an authoritative overview for the academic market, including university libraries, research teams, PhD students, and independent researchers. The topics and contents of responsible marketing are relevant to several disciplinary fields of study including, marketing, advertising, retailing and other business subjects, consumer studies, sustainability, ethics, public policy, media studies, psychology, economics, and other social sciences.

Author : Florence Touzé
Publisher : Routledge
Page : 150 pages
File Size : 49,5 Mb
Release : 2020-03-16
Category : Business & Economics
ISBN : 9781000071535

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Implicative Marketing by Florence Touzé Pdf

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today’s marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption. Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.

Author : Enrique Carlos Bianchi,Jose Luis Vazquez Burguete,M. Mercedes Galan-Ladero,Ana Lanero Carrizo
Publisher : Springer Nature
Page : 302 pages
File Size : 47,6 Mb
Release : 2023-07-11
Category : Business & Economics
ISBN : 9783031307423

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Responsible Consumption and Sustainability by Enrique Carlos Bianchi,Jose Luis Vazquez Burguete,M. Mercedes Galan-Ladero,Ana Lanero Carrizo Pdf

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

Author : Dilip S. Mutum,Ezlika M. Ghazali
Publisher : Springer Nature
Page : 184 pages
File Size : 47,9 Mb
Release : 2023-10-09
Category : Business & Economics
ISBN : 9783031393594

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Consumers, Society and Marketing by Dilip S. Mutum,Ezlika M. Ghazali Pdf

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more

Author : Sihem Dekhili
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 46,6 Mb
Release : 2021-11-30
Category : Business & Economics
ISBN : 9781119882169

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Marketing for Sustainable Development by Sihem Dekhili Pdf

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.

Author : Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina
Publisher : IGI Global
Page : 696 pages
File Size : 46,8 Mb
Release : 2023-09-18
Category : Business & Economics
ISBN : 9798369300206

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Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future by Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina Pdf

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Author : Karnika Gupta,Narendra Singh
Publisher : Springer Nature
Page : 464 pages
File Size : 54,6 Mb
Release : 2020-05-23
Category : Business & Economics
ISBN : 9789811530050

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Consumption Behaviour and Social Responsibility by Karnika Gupta,Narendra Singh Pdf

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 248 pages
File Size : 49,6 Mb
Release : 2016-07-05
Category : Business & Economics
ISBN : 9781786352811

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Marketing In and For a Sustainable Society by Anonim Pdf

This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.

Author : Ronald Paul Hill,Ryan Langan
Publisher : Edward Elgar Publishing
Page : 432 pages
File Size : 53,9 Mb
Release : 2014-07-31
Category : Business & Economics
ISBN : 9781783476091

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Handbook of Research on Marketing and Corporate Social Responsibility by Ronald Paul Hill,Ryan Langan Pdf

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 668 pages
File Size : 47,5 Mb
Release : 2014-03-31
Category : Business & Economics
ISBN : 9781466658813

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by Kaufmann, Hans-Ruediger Pdf

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.