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Author : Debbie Millman
Publisher : Unknown
Page : 312 pages
File Size : 55,7 Mb
Release : 2012
Category : Creative ability in business
ISBN : OCLC:1105799237
Brand Bible is a comprehensive resource on brand design fundamentals.
Author : Debbie Millman
Publisher : Rockport Publishers
Page : 312 pages
File Size : 49,6 Mb
Release : 2012-02-01
Category : Design
ISBN : 9781610581981
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Author : Anonim
Publisher : Alex Greyling
Page : 321 pages
File Size : 55,8 Mb
Release : 2024-05-31
Category : Electronic
ISBN : 9780620443104
Author : Zach Windahl
Publisher : Bethany House Publishers
Page : 0 pages
File Size : 54,9 Mb
Release : 2024-08-13
Category : Religion
ISBN : 0764243098
Reading the Bible can feel overwhelming. This simple one-year study offers an appealing and motivating approach to diving into God's Word in a way that is straightforward, approachable, and impactful. It has helped more than 300,000 individuals simplify their journey through the Word while relating and retaining the Scripture like never before. Covering both the Old and New Testaments, this engaging resource also features: DAILY & WEEKLY GUIDANCE: To give you a clear framework for studying God's Word each week along with daily breakdowns to help you simplify it for yourself, grow you as a Christian, and transform your heart and mind in the process THOUGHT-PROVOKING QUESTIONS: To help you understand what the daily readings mean to you and apply them in your daily life, strengthening your relationship with God, yourself, and others. COLORFUL & ENGAGING PAGES: To draw you in, create excitement, and propel you forward on this one-year journey of studying the Bible and connecting deeper with God.
Author : Kevin Budelmann,Yang Kim,Curt Wozniak
Publisher : Rockport Publishers
Page : 209 pages
File Size : 45,6 Mb
Release : 2010-10-01
Category : Design
ISBN : 9781610580687
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Author : Kevin Budelmann,Yang Kim
Publisher : Rockport Publishers
Page : 235 pages
File Size : 51,7 Mb
Release : 2019-04-16
Category : Design
ISBN : 9781631597084
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Author : Carolyn Chandler,Anna van Slee
Publisher : New Riders
Page : 168 pages
File Size : 41,7 Mb
Release : 2013-12-03
Category : Computers
ISBN : 9780133440416
Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct. This book contains fun and challenging activities to help participants learn core concepts in user experience, from sketching, to photo safaris that encourage field observation, to creating an experience model for your daily bus ride, etc. It is structured as 50% activity and 50% explanation.
Author : Argyro Elisavet Manoli
Publisher : Routledge
Page : 159 pages
File Size : 51,8 Mb
Release : 2022-07-01
Category : Sports & Recreation
ISBN : 9781000610260
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.
Author : Ann Saunders
Publisher : Bloomsbury Publishing
Page : 417 pages
File Size : 42,6 Mb
Release : 2024-02-22
Category : Design
ISBN : 9781350346628
Turn your passion and inspiration into a must-have bag collection and launch your own successful brand. Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You'll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business. Throughout the book Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market. With more than 150 images, charts and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on: The Creative Process, Researching Your Brief, Knowing Your Customer, Designing Your Bag, Critical Paths, Materials, Hardware, Understanding Bag Construction, Completing Your Design, Planning a Range, Sampling, Manufacturing, Branding, Marketing, Business Planning, Sustaining Your Business, and Sustainability
Author : David Brier
Publisher : Unknown
Page : 290 pages
File Size : 41,5 Mb
Release : 2017-11-29
Category : Business & Economics
ISBN : 0999529706
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author : Emmanuel Mogaji
Publisher : Springer Nature
Page : 276 pages
File Size : 49,6 Mb
Release : 2021-04-02
Category : Business & Economics
ISBN : 9783030661199
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.
Author : Javier Casanoves Boix
Publisher : Profit Editorial
Page : 307 pages
File Size : 52,9 Mb
Release : 2020-03-09
Category : Social Science
ISBN : 9788417942182
The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.
Author : Michael Beverland,Pinar Cankurtaran
Publisher : SAGE Publications Limited
Page : 522 pages
File Size : 48,5 Mb
Release : 2024-03-23
Category : Business & Economics
ISBN : 9781529678956
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
Author : Shalini Shankar
Publisher : Duke University Press
Page : 328 pages
File Size : 55,7 Mb
Release : 2015-03-30
Category : Social Science
ISBN : 9780822375616
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.
Author : Amy Will
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 49,8 Mb
Release : 2022-01-06
Category : Business & Economics
ISBN : 9781119748038
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.