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Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 544 pages
File Size : 45,6 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467100
Author : Information Resources Management Association
Publisher : Business Science Reference
Page : 0 pages
File Size : 52,5 Mb
Release : 2022
Category : Customer relations
ISBN : 1668462877
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 564 pages
File Size : 55,6 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467127
Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 568 pages
File Size : 54,6 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467119
Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 548 pages
File Size : 53,7 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467097
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 52,6 Mb
Release : 2022-05-13
Category : Computers
ISBN : 9781668462881
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1865 pages
File Size : 48,9 Mb
Release : 2021-05-28
Category : Computers
ISBN : 9781799890218
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author : Valerie K. Jones,Ruth E. Brown Ph.D.,Ming Wang
Publisher : Bloomsbury Publishing USA
Page : 697 pages
File Size : 40,7 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9798216122418
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author : Githa Heggde,G. Shainesh
Publisher : Springer
Page : 226 pages
File Size : 52,6 Mb
Release : 2018-02-08
Category : Business & Economics
ISBN : 9789811053238
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1572 pages
File Size : 50,5 Mb
Release : 2018-05-04
Category : Computers
ISBN : 9781522556381
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Author : Angeline Close
Publisher : Routledge
Page : 402 pages
File Size : 47,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781848729698
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Information Reso Management Association
Publisher : Unknown
Page : 820 pages
File Size : 53,9 Mb
Release : 2018-01-05
Category : Electronic
ISBN : 1668430029
Author : Anonim
Publisher : Business Science Reference
Page : 0 pages
File Size : 47,7 Mb
Release : 2015
Category : Internet marketing
ISBN : 1466683554
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2049 pages
File Size : 45,7 Mb
Release : 2020-10-30
Category : Business & Economics
ISBN : 9781799872986
As the use of remote work has recently skyrocketed, digital transformation within the workplace has gone under a microscope, and it has become abundantly clear that the incorporation of new technologies in the workplace is the future of business. These technologies keep businesses up to date with their capabilities to perform remote work and make processes more efficient and effective than ever before. In understanding digital transformation in the workplace there needs to be advanced research on technology, organizational change, and the impacts of remote work on the business, the employees, and day-to-day work practices. This advancement to a digital work culture and remote work is rapidly undergoing major advancements, and research is needed to keep up with both the positives and negatives to this transformation. The Research Anthology on Digital Transformation, Organizational Change, and the Impact of Remote Work contains hand-selected, previously published research that explores the impacts of remote work on business workplaces while also focusing on digital transformation for improving the efficiency of work. While highlighting work technologies, digital practices, business management, organizational change, and the effects of remote work on employees, this book is an all-encompassing research work intended for managers, business owners, IT specialists, executives, practitioners, stakeholders, researchers, academicians, and students interested in how digital transformation and remote work is affecting workplaces.
Author : Social Media Marketing Guru
Publisher : Unknown
Page : 280 pages
File Size : 51,9 Mb
Release : 2021-02-08
Category : Electronic
ISBN : 1801867100
★★55% OFF for Bookstores! Now at $15,97 instead of $34,95! LAST DAYS!★★ If you want to make a lot of money with Social Media Marketing, then keep reading! Your Customers will Never Stop to Use this Amazing Book! If you think that 2020 has been a great year for social media marketing, wait until you see what will unfold in 2021. With more and more people subscribing to Facebook, Instagram and co. it is clear that the internet offers a true goldmine, for those that are willing to put in the work and learn the most effective strategies to monetize these incredible tools. Nowadays we are more connected than ever, yet so few people take advantage of the incredible opportunity that social networks are providing. It will not take a long time before big companies and institutions decide to seriously focus on internet marketing and at that point it will be almost impossible for the average Joe to get a seat on this profitable table. Advertising costs are going to skyrocket and building a following of loyal customers will not be an option for small entrepreneurs any more. But you are lucky, because if you are reading this it means that you are still on time to jump on the wagon before the train takes off. If I were you, I will stop wasting time debating whether social media marketing is worth focusing on and put all my energy and focus in studying and applying new strategies. Speaking of studying strategies, here is what you will learn in this 2 in 1 bundle: The one social network that everyone is ignoring, but that is providing marketers an incredible ROI What the trends for 2020 are and how you can take advantage of them, even if you have never done social media marketing before How to monetize videos on Youtube - hint: not the way you think A step by step guide to craft extremely converting ads for Facebook, Instagram and a third secret platform that has huge potential The number one social media to avoid The single most effective strategy to market a product, a service or your personal brand The ultimate tool to convert your audience and turn a lead into a customer The three different types of marketing and why online marketing is just one piece of the puzzle much more... Social media marketing right now is at the same place Bitcoin was in 2017: it is about to burst through the roof, but only those who enter now will rip the biggest rewards in the coming months and years. The beauty of social media marketing is that it has incredibly low costs and almost an infinite potential if you apply the right knowledge. So, what are you waiting for? Buy Now and Let Your Customers Become Addicted to this Awesome Book!
