Research Anthology On Strategies For Using Social Media As A Service And Tool In Business

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Management Association, Information Resources
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1865 pages
File Size : 46,7 Mb
Release : 2021-05-28
Category : Computers
ISBN : 9781799890218

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by Management Association, Information Resources Pdf

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Information Resources Management Association
Research Anthology on Social Media Advertising and Building Consumer Relationships Book PDF

Author : Information Resources Management Association
Publisher : Business Science Reference
Page : 0 pages
File Size : 49,5 Mb
Release : 2022
Category : Customer relations
ISBN : 1668462877

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Research Anthology on Social Media Advertising and Building Consumer Relationships by Information Resources Management Association Pdf

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2

Information R. . . Management Association
Research Anthology on Social Media Advertising and Building Consumer Relationships VOL 2 Book PDF

Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 544 pages
File Size : 45,9 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467100

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Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2 by Information R. . . Management Association Pdf

Contemporary Trends in Innovative Marketing Strategies

Barbosa, Belem
Contemporary Trends in Innovative Marketing Strategies Book PDF

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 53,6 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Research Anthology on Small Business Strategies for Success and Survival

Management Association, Information Resources
Research Anthology on Small Business Strategies for Success and Survival Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1496 pages
File Size : 44,8 Mb
Release : 2021-06-25
Category : Business & Economics
ISBN : 9781799891567

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Research Anthology on Small Business Strategies for Success and Survival by Management Association, Information Resources Pdf

Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.

Managing Customer Relationships Using Customer Care Techniques

Anna Brzozowska,Stanisław Brzeziński,Arnold Pabian,Barbara Pabian
Managing Customer Relationships Using Customer Care Techniques Book PDF

Author : Anna Brzozowska,Stanisław Brzeziński,Arnold Pabian,Barbara Pabian
Publisher : CRC Press
Page : 165 pages
File Size : 54,8 Mb
Release : 2024-05-15
Category : Business & Economics
ISBN : 9781040017616

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Managing Customer Relationships Using Customer Care Techniques by Anna Brzozowska,Stanisław Brzeziński,Arnold Pabian,Barbara Pabian Pdf

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

The Future of Knowledge Management

Constantin Bratianu,Meliha Handzic,Ettore Bolisani
The Future of Knowledge Management Book PDF

Author : Constantin Bratianu,Meliha Handzic,Ettore Bolisani
Publisher : Springer Nature
Page : 317 pages
File Size : 43,5 Mb
Release : 2023-12-12
Category : Business & Economics
ISBN : 9783031386961

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The Future of Knowledge Management by Constantin Bratianu,Meliha Handzic,Ettore Bolisani Pdf

This edited volume explores the challenges and opportunities of knowledge management (KM) in the post-pandemic world. Intangibles have become dominant resources, and their effective management is key to navigating the complexity of the new business environment. The book is divided into three parts, each focusing on a different aspect of KM: complexity, human factors, and technology. Through 15 chapters by 28 contributors from 18 countries, this collection offers a diverse range of perspectives on the evolution of KM over the past decade and its potential for the future. The contributors analyze topics such as digital transformation, distant reading, knowledge visualization, and advanced KM systems. This volume will be of interest to researchers and practitioners in the field of KM, as well as to anyone interested in the challenges and opportunities facing organizations in the post-pandemic world. This edited volume celebrates the 10th anniversary of the International Association for Knowledge Management, offering an overview of the field's achievements and prospects for innovation and sustainability.

Metaverse Applications for New Business Models and Disruptive Innovation

Anshari, Muhammad,Syafrudin, Muhammad,Alfian, Ganjar
Metaverse Applications for New Business Models and Disruptive Innovation Book PDF

Author : Anshari, Muhammad,Syafrudin, Muhammad,Alfian, Ganjar
Publisher : IGI Global
Page : 284 pages
File Size : 43,7 Mb
Release : 2023-01-16
Category : Business & Economics
ISBN : 9781668460993

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Metaverse Applications for New Business Models and Disruptive Innovation by Anshari, Muhammad,Syafrudin, Muhammad,Alfian, Ganjar Pdf

It is expected that the metaverse will be the next generation of the internet and its online activities and will serve as the foundation for a massive online business platform. Furthermore, it will alter people's behavior, which will have an impact on businesses' decisions to choose the metaverse as their primary business platform. Metaverse Applications for New Business Models and Disruptive Innovation showcases the most recent developments in the metaverse and their implications for business and considers the challenges and best practices of implementing this technology in business. Covering topics such as augmented reality, economics, security, and business models, this reference work is ideal for business owners, managers, computer scientists, researchers, scholars, academicians, practitioners, educators, and students.

Digital Transformation in South Africa

Tankiso Moloi
Digital Transformation in South Africa Book PDF

Author : Tankiso Moloi
Publisher : Springer Nature
Page : 195 pages
File Size : 46,9 Mb
Release : 2024-05-22
Category : Electronic
ISBN : 9783031524035

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Digital Transformation in South Africa by Tankiso Moloi Pdf

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

Management Association, Information Resources
Research Anthology on Business Strategies Health Factors and Ethical Implications in Sports and eSports Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1008 pages
File Size : 50,8 Mb
Release : 2020-11-27
Category : Sports & Recreation
ISBN : 9781799877523

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Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by Management Association, Information Resources Pdf

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Marketing and Smart Technologies

José Luís Reis,Eduardo Parra López,Luiz Moutinho,José Paulo Marques dos Santos
Marketing and Smart Technologies Book PDF

Author : José Luís Reis,Eduardo Parra López,Luiz Moutinho,José Paulo Marques dos Santos
Publisher : Springer Nature
Page : 709 pages
File Size : 47,8 Mb
Release : 2022-03-29
Category : Technology & Engineering
ISBN : 9789811692680

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Marketing and Smart Technologies by José Luís Reis,Eduardo Parra López,Luiz Moutinho,José Paulo Marques dos Santos Pdf

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.