Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 1

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1865 pages
File Size : 54,9 Mb
Release : 2021-05-28
Category : Computers
ISBN : 9781799890218

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by Management Association, Information Resources Pdf

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Author : Information R. . . Management Association
Publisher : Unknown
Page : 524 pages
File Size : 46,9 Mb
Release : 2021-07-06
Category : Electronic
ISBN : 1668423847

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 3 by Information R. . . Management Association Pdf

Author : José Luís Reis
Publisher : Springer Nature
Page : 686 pages
File Size : 48,9 Mb
Release : 2024-06-15
Category : Electronic
ISBN : 9789819903337

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Marketing and Smart Technologies by José Luís Reis Pdf

Author : Information Resources Management Association
Publisher : Business Science Reference
Page : 0 pages
File Size : 47,5 Mb
Release : 2022
Category : Customer relations
ISBN : 1668462877

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Research Anthology on Social Media Advertising and Building Consumer Relationships by Information Resources Management Association Pdf

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 548 pages
File Size : 54,9 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467097

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Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 1 by Information R. . . Management Association Pdf

Author : C. Shen
Publisher : IOS Press
Page : 494 pages
File Size : 54,9 Mb
Release : 2021-11-04
Category : Computers
ISBN : 9781643682150

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Fuzzy Systems and Data Mining VII by C. Shen Pdf

Fuzzy systems and data mining are indispensible aspects of the computer systems and algorithms on which the world has come to depend. This book presents papers from FSDM 2021, the 7th International Conference on Fuzzy Systems and Data Mining. The conference, originally due to take place in Seoul, South Korea, was held online on 26-29 October 2021, due to ongoing restrictions connected with the COVID-19 pandemic. The annual FSDM conference provides a platform for knowledge exchange between international experts, researchers, academics and delegates from industry. This year, the committee received 266 submissions, and this book contains 52 papers, including keynotes and invited presentations, oral and poster contributions. The papers cover four main areas: 1) fuzzy theory, algorithms and systems – including topics like stability; 2) fuzzy applications – which are widely used and cover various types of processing as well as hardware and architecture for big data and time series; 3) the interdisciplinary field of fuzzy logic and data mining; and 4) data mining itself. The topic most frequently addressed this year is fuzzy systems. The book offers an overview of research and developments in fuzzy logic and data mining, and will be of interest to all those working in the field of data science.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2012 pages
File Size : 46,9 Mb
Release : 2022-07-08
Category : Computers
ISBN : 9781668471241

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Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries by Management Association, Information Resources Pdf

The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many organizations, from businesses to governments, have taken advantage of this important tool to conduct research and enhance efficiency. Libraries and educational institutions have also made use of social media to enhance educational marketing, engage with learning communities, adapt educational tools, and more. The Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries describes the applications, tools, and opportunities provided by the intersection of education and social media. It also considers the ways in which social media encourages learner engagement and community participation. Covering topics such as data collection, online professional learning networks, and reinforcement learning, this major reference work is a dynamic resource for pre-service teachers, teacher educators, faculty and administrators of both K-12 and higher education, librarians, archivists, government officials, researchers, and academicians.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 792 pages
File Size : 48,9 Mb
Release : 2022-08-26
Category : Social Science
ISBN : 9781668474730

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Research Anthology on Social Media's Influence on Government, Politics, and Social Movements by Management Association, Information Resources Pdf

The advent of social media has had varying effects across fields, industries, and governments. As more individuals rely on this technology, its uses continue to develop and expand. Social media has forever changed the way in which politics are discussed, social movements are formed, and how governments interact with the public. To fully understand the future of social media, further study is required. The Research Anthology on Social Media's Influence on Government, Politics, and Social Movements investigates how social media is used within governments as well as the history behind the technology. The book also examines best practices, tactics, and challenges associated with utilizing social media platforms for social movements. Covering key topics such as communication, interactive technology, and social change, this major reference work is ideal for government officials, industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 655 pages
File Size : 55,9 Mb
Release : 2020-08-31
Category : Computers
ISBN : 9781799853497

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Research Anthology on Combating Denial-of-Service Attacks by Management Association, Information Resources Pdf

Our world is increasingly driven by sophisticated networks of advanced computing technology, and the basic operation of everyday society is becoming increasingly vulnerable to these networks’ shortcomings. The implementation and upkeep of a strong network defense is a substantial challenge, beset not only by economic disincentives but also by an inherent logistical bias that grants advantage to attackers. Research Anthology on Combating Denial-of-Service Attacks examines the latest research on the development of intrusion detection systems and best practices for preventing and combatting cyber-attacks intended to disrupt business and user experience. Highlighting a range of topics such as network administration, application-layer protocols, and malware detection, this publication is an ideal reference source for cybersecurity professionals, IT specialists, policymakers, forensic analysts, technology developers, security administrators, academicians, researchers, and students.

Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 564 pages
File Size : 55,8 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467127

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Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 4 by Information R. . . Management Association Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2700 pages
File Size : 44,9 Mb
Release : 2021-01-25
Category : Computers
ISBN : 9781799853404

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Research Anthology on Architectures, Frameworks, and Integration Strategies for Distributed and Cloud Computing by Management Association, Information Resources Pdf

Distributed systems intertwine with our everyday lives. The benefits and current shortcomings of the underpinning technologies are experienced by a wide range of people and their smart devices. With the rise of large-scale IoT and similar distributed systems, cloud bursting technologies, and partial outsourcing solutions, private entities are encouraged to increase their efficiency and offer unparalleled availability and reliability to their users. The Research Anthology on Architectures, Frameworks, and Integration Strategies for Distributed and Cloud Computing is a vital reference source that provides valuable insight into current and emergent research occurring within the field of distributed computing. It also presents architectures and service frameworks to achieve highly integrated distributed systems and solutions to integration and efficient management challenges faced by current and future distributed systems. Highlighting a range of topics such as data sharing, wireless sensor networks, and scalability, this multi-volume book is ideally designed for system administrators, integrators, designers, developers, researchers, academicians, and students.

Author : Lee, In
Publisher : IGI Global
Page : 325 pages
File Size : 42,7 Mb
Release : 2014-06-30
Category : Business & Economics
ISBN : 9781466661837

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Integrating Social Media into Business Practice, Applications, Management, and Models by Lee, In Pdf

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Author : Kevin Popovic
Publisher : CRC Press
Page : 224 pages
File Size : 54,8 Mb
Release : 2017-12-19
Category : Business & Economics
ISBN : 9781498746014

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Satellite Marketing by Kevin Popovic Pdf

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1572 pages
File Size : 43,8 Mb
Release : 2018-05-04
Category : Computers
ISBN : 9781522556381

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Social Media Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 544 pages
File Size : 47,8 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467100

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Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2 by Information R. . . Management Association Pdf