Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 2

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1865 pages
File Size : 54,7 Mb
Release : 2021-05-28
Category : Computers
ISBN : 9781799890218

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by Management Association, Information Resources Pdf

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Author : Information R. . . Management Association
Publisher : Unknown
Page : 524 pages
File Size : 42,9 Mb
Release : 2021-07-06
Category : Electronic
ISBN : 1668423847

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 3 by Information R. . . Management Association Pdf

Author : José Luís Reis,Eduardo Parra López,Luiz Moutinho,José Paulo Marques dos Santos
Publisher : Springer Nature
Page : 709 pages
File Size : 55,5 Mb
Release : 2022-03-29
Category : Technology & Engineering
ISBN : 9789811692680

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Marketing and Smart Technologies by José Luís Reis,Eduardo Parra López,Luiz Moutinho,José Paulo Marques dos Santos Pdf

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 544 pages
File Size : 52,6 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467100

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Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2 by Information R. . . Management Association Pdf

Author : Information Resources Management Association
Publisher : Business Science Reference
Page : 0 pages
File Size : 53,5 Mb
Release : 2022
Category : Customer relations
ISBN : 1668462877

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Research Anthology on Social Media Advertising and Building Consumer Relationships by Information Resources Management Association Pdf

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Author : C. Shen
Publisher : IOS Press
Page : 494 pages
File Size : 48,7 Mb
Release : 2021-11-04
Category : Computers
ISBN : 9781643682150

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Fuzzy Systems and Data Mining VII by C. Shen Pdf

Fuzzy systems and data mining are indispensible aspects of the computer systems and algorithms on which the world has come to depend. This book presents papers from FSDM 2021, the 7th International Conference on Fuzzy Systems and Data Mining. The conference, originally due to take place in Seoul, South Korea, was held online on 26-29 October 2021, due to ongoing restrictions connected with the COVID-19 pandemic. The annual FSDM conference provides a platform for knowledge exchange between international experts, researchers, academics and delegates from industry. This year, the committee received 266 submissions, and this book contains 52 papers, including keynotes and invited presentations, oral and poster contributions. The papers cover four main areas: 1) fuzzy theory, algorithms and systems – including topics like stability; 2) fuzzy applications – which are widely used and cover various types of processing as well as hardware and architecture for big data and time series; 3) the interdisciplinary field of fuzzy logic and data mining; and 4) data mining itself. The topic most frequently addressed this year is fuzzy systems. The book offers an overview of research and developments in fuzzy logic and data mining, and will be of interest to all those working in the field of data science.

Author : Lee, In
Publisher : IGI Global
Page : 325 pages
File Size : 40,9 Mb
Release : 2014-06-30
Category : Business & Economics
ISBN : 9781466661837

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Integrating Social Media into Business Practice, Applications, Management, and Models by Lee, In Pdf

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 564 pages
File Size : 48,9 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467127

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Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 4 by Information R. . . Management Association Pdf

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 655 pages
File Size : 52,8 Mb
Release : 2020-08-31
Category : Computers
ISBN : 9781799853497

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Research Anthology on Combating Denial-of-Service Attacks by Management Association, Information Resources Pdf

Our world is increasingly driven by sophisticated networks of advanced computing technology, and the basic operation of everyday society is becoming increasingly vulnerable to these networks’ shortcomings. The implementation and upkeep of a strong network defense is a substantial challenge, beset not only by economic disincentives but also by an inherent logistical bias that grants advantage to attackers. Research Anthology on Combating Denial-of-Service Attacks examines the latest research on the development of intrusion detection systems and best practices for preventing and combatting cyber-attacks intended to disrupt business and user experience. Highlighting a range of topics such as network administration, application-layer protocols, and malware detection, this publication is an ideal reference source for cybersecurity professionals, IT specialists, policymakers, forensic analysts, technology developers, security administrators, academicians, researchers, and students.

Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 568 pages
File Size : 55,6 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467119

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Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 3 by Information R. . . Management Association Pdf

Author : Ozuem, Wilson
Publisher : IGI Global
Page : 317 pages
File Size : 43,5 Mb
Release : 2016-02-02
Category : Business & Economics
ISBN : 9781466697775

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Competitive Social Media Marketing Strategies by Ozuem, Wilson Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Author : Kevin Popovic
Publisher : CRC Press
Page : 224 pages
File Size : 53,9 Mb
Release : 2017-12-19
Category : Business & Economics
ISBN : 9781498746014

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Satellite Marketing by Kevin Popovic Pdf

Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. Traditional marketing is still important, and the context of social media will make traditional tactics more effective. Dispelling many of the myths surrounding social media, this book will help you: Develop an effective social media strategy to boost sales and brand awareness Identify and target relevant markets Create, deploy, and maintain effective satellites Measure the success of your satellite marketing campaigns The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy, select the appropriate social media, build engagement, develop a communications plan, and monitor performance. This book is written by Kevin Popović, the Founder of Ideahaus®. Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1572 pages
File Size : 40,6 Mb
Release : 2018-05-04
Category : Computers
ISBN : 9781522556381

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Social Media Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Author : Information R. . . Management Association
Publisher : Research Anthology on Social Media Advertising and Building Consumer Relationships
Page : 548 pages
File Size : 45,5 Mb
Release : 2022-05-13
Category : Electronic
ISBN : 1668467097

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Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 1 by Information R. . . Management Association Pdf

Author : Githa Heggde,G. Shainesh
Publisher : Springer
Page : 226 pages
File Size : 53,6 Mb
Release : 2018-02-08
Category : Business & Economics
ISBN : 9789811053238

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Social Media Marketing by Githa Heggde,G. Shainesh Pdf

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.