Research Methods And The New Media

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Research Methods and the New Media

Frederick Williams,Ronald E. Rice,Everett M. Rogers
Research Methods and the New Media Book PDF

Author : Frederick Williams,Ronald E. Rice,Everett M. Rogers
Publisher : Simon and Schuster
Page : 232 pages
File Size : 40,8 Mb
Release : 1988-09-26
Category : Business & Economics
ISBN : 9780029353318

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Research Methods and the New Media by Frederick Williams,Ronald E. Rice,Everett M. Rogers Pdf

The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

The SAGE Handbook of Social Media Research Methods

Luke Sloan,Anabel Quan-Haase
The SAGE Handbook of Social Media Research Methods Book PDF

Author : Luke Sloan,Anabel Quan-Haase
Publisher : SAGE
Page : 709 pages
File Size : 45,8 Mb
Release : 2017-01-26
Category : Computers
ISBN : 9781473987210

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The SAGE Handbook of Social Media Research Methods by Luke Sloan,Anabel Quan-Haase Pdf

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Media Research Methods

Barrie Gunter
Media Research Methods Book PDF

Author : Barrie Gunter
Publisher : SAGE
Page : 324 pages
File Size : 49,5 Mb
Release : 2000-02-11
Category : Language Arts & Disciplines
ISBN : 076195659X

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Media Research Methods by Barrie Gunter Pdf

Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Media Research Methods

James A. Anderson
Media Research Methods Book PDF

Author : James A. Anderson
Publisher : SAGE Publications
Page : 465 pages
File Size : 50,6 Mb
Release : 2011-09-21
Category : Language Arts & Disciplines
ISBN : 9781412998475

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Media Research Methods by James A. Anderson Pdf

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.

UX Research Methods for Media and Communication Studies

Angela M. Cirucci,Urszula M. Pruchniewska
UX Research Methods for Media and Communication Studies Book PDF

Author : Angela M. Cirucci,Urszula M. Pruchniewska
Publisher : Routledge
Page : 188 pages
File Size : 40,5 Mb
Release : 2022-02-14
Category : Social Science
ISBN : 9781000532463

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UX Research Methods for Media and Communication Studies by Angela M. Cirucci,Urszula M. Pruchniewska Pdf

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.

Methods for Analyzing Social Media

Klaus Bredl
Methods for Analyzing Social Media Book PDF

Author : Klaus Bredl
Publisher : Routledge
Page : 128 pages
File Size : 50,9 Mb
Release : 2017-07-05
Category : Social Science
ISBN : 9781351558402

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Methods for Analyzing Social Media by Klaus Bredl Pdf

Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject. This book was originally published as a special issue of the Journal of Technology in Human Services.

Qualitative Research Methods for Media Studies

Bonnie Brennen
Qualitative Research Methods for Media Studies Book PDF

Author : Bonnie Brennen
Publisher : Routledge
Page : 249 pages
File Size : 40,6 Mb
Release : 2012-11-12
Category : Social Science
ISBN : 9781136200885

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Qualitative Research Methods for Media Studies by Bonnie Brennen Pdf

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Media and Communication Research Methods

Anders Hansen,David Machin
Media and Communication Research Methods Book PDF

Author : Anders Hansen,David Machin
Publisher : Bloomsbury Publishing
Page : 462 pages
File Size : 50,7 Mb
Release : 2018-09-12
Category : Social Science
ISBN : 9781350306646

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Media and Communication Research Methods by Anders Hansen,David Machin Pdf

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Qualitative Research Methods for Media Studies

Bonnie Brennen
Qualitative Research Methods for Media Studies Book PDF

Author : Bonnie Brennen
Publisher : Routledge
Page : 250 pages
File Size : 54,9 Mb
Release : 2012
Category : Language Arts & Disciplines
ISBN : 9780415890212

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Qualitative Research Methods for Media Studies by Bonnie Brennen Pdf

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Innovative Methods in Media and Communication Research

Sebastian Kubitschko,Anne Kaun
Innovative Methods in Media and Communication Research Book PDF

Author : Sebastian Kubitschko,Anne Kaun
Publisher : Springer
Page : 330 pages
File Size : 40,9 Mb
Release : 2016-12-26
Category : Social Science
ISBN : 9783319407005

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Innovative Methods in Media and Communication Research by Sebastian Kubitschko,Anne Kaun Pdf

This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich.

Rethinking Research Methods in an Age of Digital Journalism

Michael Karlsson,Helle Sjøvaag
Rethinking Research Methods in an Age of Digital Journalism Book PDF

Author : Michael Karlsson,Helle Sjøvaag
Publisher : Routledge
Page : 313 pages
File Size : 55,9 Mb
Release : 2018-10-18
Category : Social Science
ISBN : 9781351629492

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Rethinking Research Methods in an Age of Digital Journalism by Michael Karlsson,Helle Sjøvaag Pdf

The digital infrastructure of media production, dissemination and consumption is becoming increasingly complex, presenting the challenge of how we should research the digital journalism environment. Digital journalism takes many forms – we therefore need to revise, improve, adjust and even invent methods to understand emerging forms of journalism. In this book, scholars at the forefront of methodological innovations in digital journalism research share their insights on how to collect, process and analyse the diverse expressions of digital journalism, including online news, search results, hyperlinks and social media posts. As digital journalism content often comes in the form of big data, many of these new approaches depart from the traditional methods used in media research in significant ways. As we move towards new ways of understanding digital journalism, the methods developed for such purposes also need to be grounded in scientific rigour. This book aims to share some of the emerging processes by which these methods, tools and approaches are designed, implemented and validated. As such, this book not only constitutes a benchmark for thinking about research methods in digital journalism, it also provides an entry point for graduate students and seasoned scholars aiming to do research on digital journalism. This book was originally published as a special issue of Digital Journalism.

Qualitative Research Methods for Media Studies

Bonnie S. Brennen
Qualitative Research Methods for Media Studies Book PDF

Author : Bonnie S. Brennen
Publisher : Routledge
Page : 300 pages
File Size : 52,9 Mb
Release : 2017-06-26
Category : Social Science
ISBN : 9781315435954

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Qualitative Research Methods for Media Studies by Bonnie S. Brennen Pdf

Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today’s convergent media environment.

Doing Media Research

Susanna Hornig Priest
Doing Media Research Book PDF

Author : Susanna Hornig Priest
Publisher : SAGE
Page : 273 pages
File Size : 48,5 Mb
Release : 2010
Category : Language Arts & Disciplines
ISBN : 9781412960977

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Doing Media Research by Susanna Hornig Priest Pdf

Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Media and Communication Research Methods

Arthur Asa Berger
Media and Communication Research Methods Book PDF

Author : Arthur Asa Berger
Publisher : SAGE Publications
Page : 489 pages
File Size : 48,6 Mb
Release : 2018-12-27
Category : Language Arts & Disciplines
ISBN : 9781544332697

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Media and Communication Research Methods by Arthur Asa Berger Pdf

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

Research Methods in Digital Food Studies

Jonatan Leer,Stinne Gunder Strøm Krogager
Research Methods in Digital Food Studies Book PDF

Author : Jonatan Leer,Stinne Gunder Strøm Krogager
Publisher : Routledge
Page : 239 pages
File Size : 41,7 Mb
Release : 2021-05-30
Category : Business & Economics
ISBN : 9781000364309

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Research Methods in Digital Food Studies by Jonatan Leer,Stinne Gunder Strøm Krogager Pdf

This book offers the first methodological synthesis of digital food studies. It brings together contributions from leading scholars in food and media studies and explores research methods from textual analysis to digital ethnography and action research. In recent times, digital media has transformed our relationship with food which has become one of the central topics in digital and social media. This spatiotemporal shift in food cultures has led us to reimagine how we engage in different practices related to food as consumers. The book examines the opportunities and challenges that the new digital era of food studies presents and what methodologies are employed to study the changed dynamics in this field. These methodologies provide insights into how restaurant reviews, celebrity webpages, the blogosphere and YouTube are explored, as well as how to analyse digital archives, digital soundscapes and digital food activism and a series of approaches to digital ethnography in food studies. The book presents straightforward ideas and suggestions for how to get started on one’s own research in the field through well-structured chapters that include several pedagogical features. Written in an accessible style, the book will serve as a vital point of reference for both experienced researchers and beginners in the digital food studies field, health studies, leisure studies, anthropology, sociology, food sciences, and media and communication studies.