Responsible Marketing For Sustainable Business

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RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS

Dr Ramesh Kumar Miryala,John Paul Mennakanti
RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS Book PDF

Author : Dr Ramesh Kumar Miryala,John Paul Mennakanti
Publisher : Zenon Academic Publishing
Page : 206 pages
File Size : 45,5 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9789385886003

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RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS by Dr Ramesh Kumar Miryala,John Paul Mennakanti Pdf

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Sustainability Marketing

Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Sustainability Marketing Book PDF

Author : Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Publisher : Emerald Group Publishing
Page : 210 pages
File Size : 55,8 Mb
Release : 2021-05-05
Category : Business & Economics
ISBN : 9781800712461

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Sustainability Marketing by Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan Pdf

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Social and Sustainability Marketing

Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Social and Sustainability Marketing Book PDF

Author : Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim
Publisher : CRC Press
Page : 945 pages
File Size : 44,7 Mb
Release : 2021-09-26
Category : Business & Economics
ISBN : 9781000408027

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Social and Sustainability Marketing by Jishnu Bhattacharyya,Manoj Kumar Dash,Chandana Hewege,M.S. Balaji,Weng Marc Lim Pdf

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Ethics, Social Responsibility and Sustainability in Marketing

Ipek Altinbasak-Farina,Sebnem Burnaz
Ethics Social Responsibility and Sustainability in Marketing Book PDF

Author : Ipek Altinbasak-Farina,Sebnem Burnaz
Publisher : Springer
Page : 279 pages
File Size : 53,8 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9789811379246

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Ethics, Social Responsibility and Sustainability in Marketing by Ipek Altinbasak-Farina,Sebnem Burnaz Pdf

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Sustainable Marketing

Barry Emery
Sustainable Marketing Book PDF

Author : Barry Emery
Publisher : Financial Times/Prentice Hall
Page : 316 pages
File Size : 53,8 Mb
Release : 2012
Category : Consumption (Economics)
ISBN : 0273723286

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Sustainable Marketing by Barry Emery Pdf

'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics.

Sustainable Marketing

Michelle Carvill,Gemma Butler,Geraint Evans
Sustainable Marketing Book PDF

Author : Michelle Carvill,Gemma Butler,Geraint Evans
Publisher : Bloomsbury Publishing
Page : 321 pages
File Size : 53,8 Mb
Release : 2021-01-21
Category : Business & Economics
ISBN : 9781472979124

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Sustainable Marketing by Michelle Carvill,Gemma Butler,Geraint Evans Pdf

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Implicative Marketing

Florence Touzé
Implicative Marketing Book PDF

Author : Florence Touzé
Publisher : Routledge
Page : 150 pages
File Size : 52,9 Mb
Release : 2020-03-16
Category : Business & Economics
ISBN : 9781000071535

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Implicative Marketing by Florence Touzé Pdf

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse. Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today’s marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption. Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.

Greener Marketing

Martin Charter
Greener Marketing Book PDF

Author : Martin Charter
Publisher : Routledge
Page : 404 pages
File Size : 53,6 Mb
Release : 2017-09-20
Category : Business & Economics
ISBN : 9781351283519

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Greener Marketing by Martin Charter Pdf

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.

Consumers, Society and Marketing

Dilip S. Mutum,Ezlika M. Ghazali
Consumers Society and Marketing Book PDF

Author : Dilip S. Mutum,Ezlika M. Ghazali
Publisher : Springer Nature
Page : 184 pages
File Size : 40,9 Mb
Release : 2023-10-09
Category : Business & Economics
ISBN : 9783031393594

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Consumers, Society and Marketing by Dilip S. Mutum,Ezlika M. Ghazali Pdf

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more

Sustainable Marketing

Mark Peterson
Sustainable Marketing Book PDF

Author : Mark Peterson
Publisher : SAGE
Page : 374 pages
File Size : 49,7 Mb
Release : 2021-04-28
Category : Business & Economics
ISBN : 9781529769272

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Sustainable Marketing by Mark Peterson Pdf

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.

Collective Creativity for Responsible and Sustainable Business Practice

Fields, Ziska
Collective Creativity for Responsible and Sustainable Business Practice Book PDF

Author : Fields, Ziska
Publisher : IGI Global
Page : 385 pages
File Size : 53,8 Mb
Release : 2016-11-17
Category : Business & Economics
ISBN : 9781522518242

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Collective Creativity for Responsible and Sustainable Business Practice by Fields, Ziska Pdf

Over the years, irresponsible business practices have resulted in industrial waste, which is negatively impacting the environment. As a result, it is imperative to develop new solutions to reverse the damage. Collective Creativity for Responsible and Sustainable Business Practice is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity. Featuring extensive coverage across a range of relevant perspective and topics, such as sustainable business model innovation, social marketing, and education and business co-operatives, this comprehensive and timely publication is an essential reference source for business leaders, managers, academics, and community leaders seeking current research on sustainable management practices.

Sustainability Marketing

Frank-Martin Belz,Ken Peattie
Sustainability Marketing Book PDF

Author : Frank-Martin Belz,Ken Peattie
Publisher : John Wiley & Sons
Page : 354 pages
File Size : 51,8 Mb
Release : 2012-10-29
Category : Business & Economics
ISBN : 9781119966197

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Sustainability Marketing by Frank-Martin Belz,Ken Peattie Pdf

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Emery: Sustainable Marketing

Barry Emery
Emery Sustainable Marketing Book PDF

Author : Barry Emery
Publisher : Pearson Higher Ed
Page : 338 pages
File Size : 47,7 Mb
Release : 2020-12-03
Category : Electronic
ISBN : 9781292394886

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Emery: Sustainable Marketing by Barry Emery Pdf

Consideration for the ethics of business, social responsibility and the environment has put sustainability at the top of the agenda for many organisations and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing. The author starts by considering the background of traditional marketing in order to understand the changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice, this book is the most complete and accessible introduction to Sustainable Marketing on the market. Key themes covered in the book include: Current developments in the marketing environment and their role in stimulating or impeding the progress of sustainability The nature of consumption in relation to sustainability The underlying attitudes of consumers towards sustainable consumption The use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable lifestyle

Responsible Consumption and Sustainability

Enrique Carlos Bianchi,Jose Luis Vazquez Burguete,M. Mercedes Galan-Ladero,Ana Lanero Carrizo
Responsible Consumption and Sustainability Book PDF

Author : Enrique Carlos Bianchi,Jose Luis Vazquez Burguete,M. Mercedes Galan-Ladero,Ana Lanero Carrizo
Publisher : Springer Nature
Page : 302 pages
File Size : 46,5 Mb
Release : 2023-07-11
Category : Business & Economics
ISBN : 9783031307423

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Responsible Consumption and Sustainability by Enrique Carlos Bianchi,Jose Luis Vazquez Burguete,M. Mercedes Galan-Ladero,Ana Lanero Carrizo Pdf

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.

Marketing In and For a Sustainable Society

Anonim
Marketing In and For a Sustainable Society Book PDF

Author : Anonim
Publisher : Emerald Group Publishing
Page : 248 pages
File Size : 45,9 Mb
Release : 2016-07-05
Category : Business & Economics
ISBN : 9781786352811

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Marketing In and For a Sustainable Society by Anonim Pdf

This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.