Retail Advertising And Promotion

Author : Jay Diamond
Publisher : Bloomsbury Publishing USA
Page : 449 pages
File Size : 48,9 Mb
Release : 2011-03-17
Category : Business & Economics
ISBN : 9781609019723

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Retail Advertising and Promotion by Jay Diamond Pdf

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Author : Jay Diamond
Publisher : Fairchild Books
Page : 0 pages
File Size : 43,5 Mb
Release : 2011-03-17
Category : Business & Economics
ISBN : 1563678985

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Retail Advertising and Promotion by Jay Diamond Pdf

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Author : Charles Mundy Edwards (Jr.),Russell A. Brown
Publisher : Unknown
Page : 726 pages
File Size : 44,6 Mb
Release : 1959
Category : Business & Economics
ISBN : MINN:319510009810566

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Retail Advertising and Sales Promotion by Charles Mundy Edwards (Jr.),Russell A. Brown Pdf

Author : Robert Liljenwall
Publisher : Point-of-Purchase Advertising Intl
Page : 252 pages
File Size : 48,8 Mb
Release : 2004-03
Category : Business & Economics
ISBN : 0970709919

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The Power of Point-of-Purchase Advertising by Robert Liljenwall Pdf

Author : Prashant K. Faldu
Publisher : Createspace Independent Publishing Platform
Page : 80 pages
File Size : 44,6 Mb
Release : 2014-10-20
Category : Business & Economics
ISBN : 150291025X

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Retail Advertising and Sales Promotion by Prashant K. Faldu Pdf

Retail Advertising promotes local companies and merchandisers' goods and services. This book is a complete guide for Retail Advertising, sales promotion, direct marketing, ROI of Sales promotion.

Author : Harry Spitzer,F. Richard Schwartz
Publisher : HarperCollins Publishers
Page : 456 pages
File Size : 45,8 Mb
Release : 1982
Category : Business & Economics
ISBN : UOM:39076006662212

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Inside Retail Sales Promotion and Advertising by Harry Spitzer,F. Richard Schwartz Pdf

Author : Charles Mundy Edwards (Jr.),Carl F. Lebowitz
Publisher : Prentice Hall
Page : 552 pages
File Size : 54,8 Mb
Release : 1981
Category : Advertising
ISBN : UIUC:30112017904449

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Retail Advertising and Sales Promotion by Charles Mundy Edwards (Jr.),Carl F. Lebowitz Pdf

Author : Mary Frances Drake,Janice Harrison Spoone,Herbert Greenwald
Publisher : Prentice Hall
Page : 354 pages
File Size : 53,6 Mb
Release : 1992
Category : Business & Economics
ISBN : 0023300299

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Retail Fashion Promotion and Advertising by Mary Frances Drake,Janice Harrison Spoone,Herbert Greenwald Pdf

Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.

Author : Jesko Perrey,Dennis Spillecke
Publisher : John Wiley & Sons
Page : 269 pages
File Size : 45,9 Mb
Release : 2013-01-02
Category : Business & Economics
ISBN : 9781118489512

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Retail Marketing and Branding by Jesko Perrey,Dennis Spillecke Pdf

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Author : Richard Joseph Gentile
Publisher : Unknown
Page : 200 pages
File Size : 52,9 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:39076005369595

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Retail Advertising by Richard Joseph Gentile Pdf

Author : Roddy Mullin
Publisher : Routledge
Page : 312 pages
File Size : 40,5 Mb
Release : 2018-05-15
Category : Business & Economics
ISBN : 9781351341257

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Promotional Marketing by Roddy Mullin Pdf

In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.

Author : Russel A. Brown
Publisher : Unknown
Page : 0 pages
File Size : 49,5 Mb
Release : 1964
Category : Electronic
ISBN : OCLC:963415250

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Retail Advertising and Sales Promotion by Russel A. Brown Pdf

Author : Bob Negen,Susan Negen
Publisher : Wiley + ORM
Page : 249 pages
File Size : 44,8 Mb
Release : 2010-12-28
Category : Business & Economics
ISBN : 9781118044704

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Marketing Your Retail Store in the Internet Age by Bob Negen,Susan Negen Pdf

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Author : Manfred Krafft,Murali K. Mantrala
Publisher : Springer Science & Business Media
Page : 458 pages
File Size : 47,8 Mb
Release : 2009-12-17
Category : Business & Economics
ISBN : 9783540720034

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Retailing in the 21st Century by Manfred Krafft,Murali K. Mantrala Pdf

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Author : Gerard J. Tellis
Publisher : Prentice Hall
Page : 528 pages
File Size : 48,7 Mb
Release : 1997
Category : Advertising
ISBN : PSU:000047448469

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Advertising and Sales Promotion Strategy by Gerard J. Tellis Pdf

Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.