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Author : Gerard J. Tellis
Publisher : Prentice Hall
Page : 528 pages
File Size : 41,6 Mb
Release : 1997
Category : Advertising
ISBN : PSU:000047448469
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author : Lawrence J. Gitman,Carl Mcdaniel,Amit Shah
Publisher : Unknown
Page : 0 pages
File Size : 53,7 Mb
Release : 2023-05-19
Category : Electronic
ISBN : 1998109313
Author : Dr. Bhuwan Gupta,Sweety Dubey
Publisher : Vandana Publications
Page : 137 pages
File Size : 54,7 Mb
Release : 2024-06-07
Category : Business & Economics
ISBN : 9788193788790
Advertising, sales promotion today has become the pillars of marketing success. Most of marketer’s effort evolves round performing these activities. Hence the clear and thorough understanding of these entire element has become a pre requisite of success for marketers. Keeping in mind the above perspective an idea of designing a comprehensive book came in our mind 5 years ago. After discussing from the academicians and practitioners of the industry, we planned the book named ‘Advertising and Sales promotion’. This book specifically written for students of MBA 3RD SEMESTER Rajasthan Technical University. However it will also prove useful for the students of other universities. In the preparation of this text we have consulted various renowned authors and other publications for information on subtle issues. We are highly thankful to them. I shall be failing our duty if we do not appreciate the contribution of our family members for their encouragement and continued support in completing the text. We are highly thankful to “Vandana Publications”, who took a lot of interest in publishing this text with great interest and enthusiasm. We are highly rewarded if this book fulfills the expectation of students and various interest groups. We invite suggestions for the improvement in the text from the students, learned teachers and marketing practitioners so as to make it more useful in years to come.
Author : James F. Engel
Publisher : Unknown
Page : 708 pages
File Size : 46,6 Mb
Release : 2000
Category : Advertising
ISBN : 1893673057
The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach. The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners. -- Description from http://www.amazon.ca (August 28, 2012).
Author : Addison-Wesley Educational Publishers, Incorporated
Publisher : Unknown
Page : 128 pages
File Size : 51,7 Mb
Release : 1998-01
Category : Electronic
ISBN : 0321046498
Author : Steve Ogden-Barnes,Stella Minahan
Publisher : Business Expert Press
Page : 147 pages
File Size : 41,7 Mb
Release : 2015-01-12
Category : Business & Economics
ISBN : 9781631570483
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Author : James F. Engel,Martin R. Warshaw,Thomas C. Kinnear
Publisher : McGraw-Hill/Irwin
Page : 684 pages
File Size : 52,8 Mb
Release : 1983
Category : Business & Economics
ISBN : WISC:89011995990
Author : James F. Engel,Hugh G. Wales,Martin R. Warshaw
Publisher : McGraw-Hill/Irwin
Page : 668 pages
File Size : 51,9 Mb
Release : 1975
Category : Business & Economics
ISBN : MINN:319510021063977
Author : Peter Spillard
Publisher : Random House Business
Page : 304 pages
File Size : 50,6 Mb
Release : 1975
Category : Sales promotion
ISBN : UIUC:30112047201568
Author : John J. Burnett
Publisher : Unknown
Page : 648 pages
File Size : 50,5 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000008161064
Author : S H H Kazmi,Satish K Batra
Publisher : Excel Books India
Page : 682 pages
File Size : 55,5 Mb
Release : 2008-04-30
Category : Business & Economics
ISBN : 8174466398
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Author : John Stapleton,Michael J. Thomas
Publisher : Gower Publishing, Ltd.
Page : 364 pages
File Size : 55,9 Mb
Release : 1998
Category : Business & Economics
ISBN : 0566077841
Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
Author : Darren Gelder,Paul Woodcock
Publisher : Nelson Thornes
Page : 88 pages
File Size : 54,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 0748771115
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
Author : Rajagopal
Publisher : Unknown
Page : 128 pages
File Size : 48,9 Mb
Release : 2016
Category : Business
ISBN : 1349707333
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
Author : Julian Cummins,Roddy Mullin
Publisher : Kogan Page Publishers
Page : 282 pages
File Size : 42,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749438649
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.