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Author : Aaron Hamilton Chute
Publisher : Unknown
Page : 20 pages
File Size : 40,7 Mb
Release : 1964
Category : Retail trade
ISBN : OCLC:58482493
Author : Regina Blessa
Publisher : iUniverse
Page : 214 pages
File Size : 53,9 Mb
Release : 2015-11-24
Category : Business & Economics
ISBN : 9781491756355
This book presents a practical approach to ensuring your retail store’s success with consumers. It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force. Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources. Learn how to: • pick the best location to locate a store; • make your exterior design inviting; • set up an ideal atmosphere for purchasing; • understand about gondola arrangement and planograms; • analyze your customers • conduct different types of promotions.
Author : Aaron Hamilton Chute
Publisher : Unknown
Page : 20 pages
File Size : 54,5 Mb
Release : 1966
Category : Retail trade
ISBN : MINN:30000004579243
Author : Mary Frances Drake,Janice Harrison Spoone,Herbert Greenwald
Publisher : Prentice Hall
Page : 354 pages
File Size : 53,5 Mb
Release : 1992
Category : Business & Economics
ISBN : 0023300299
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
Author : John F. Luick,William Lee Ziegler
Publisher : Unknown
Page : 170 pages
File Size : 46,6 Mb
Release : 1968
Category : Business & Economics
ISBN : UOM:35128000199511
Author : Kristen K. Swanson,Judith C. Everett
Publisher : Unknown
Page : 128 pages
File Size : 42,5 Mb
Release : 2024-06-29
Category : Fashion merchandising
ISBN : 1501311247
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. This edition explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products.
Author : Jay Diamond
Publisher : Bloomsbury Publishing USA
Page : 449 pages
File Size : 44,6 Mb
Release : 2011-03-17
Category : Business & Economics
ISBN : 9781609019723
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author : Kristen K. Swanson,Judith C. Everett
Publisher : Bloomsbury Publishing USA
Page : 432 pages
File Size : 48,6 Mb
Release : 2016-02-25
Category : Business & Economics
ISBN : 9781628921595
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition ~Updated chapter-opening vignettes relate the content of each chapter to the industry ~Now in full color with 60% new photographs, advertisements, charts and graphs ~New Chapter 3 “The Creative Process in Promotion” explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies ~New Chapter 8 “New Media” covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest ~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment ~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today ~Coverage has been streamlined to 14 concise chapters Instructor Resources ~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions ~PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Author : Robert Liljenwall
Publisher : Point-of-Purchase Advertising Intl
Page : 252 pages
File Size : 48,7 Mb
Release : 2004-03
Category : Business & Economics
ISBN : 0970709919
Author : Rosemary Varley
Publisher : Psychology Press
Page : 280 pages
File Size : 47,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 0415216052
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. The book is designed to be challenging, yet approachable to students, linking established academic theory to the buying and merchandising functions within retail organisations, and current operational practice. Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this text is essential reading for anyone studying retail product management or buying and merchandising as part of their degree course. The text also offers additional features, such as learning objectives, boxed features, review questions, chapter introduction and summary, and international and multi-sector case studies.
Author : Pamela M. Phillips,Ellye Bloom,John D. Mattingly
Publisher : John Wiley & Sons
Page : 248 pages
File Size : 48,7 Mb
Release : 1985
Category : Business & Economics
ISBN : IND:39000008270725
In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Author : Jay Diamond
Publisher : Fairchild Books
Page : 0 pages
File Size : 43,5 Mb
Release : 2011-03-17
Category : Business & Economics
ISBN : 1563678985
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author : Diah Octaviany Nur Sabrina and Suresh Kumar
Publisher : Rasibook
Page : 108 pages
File Size : 49,9 Mb
Release : 2020-03-11
Category : Business & Economics
ISBN : 9786237214748
This monograph sees that visual merchandising, sales promotion, and credit card usage as key factors to increase the impulse buying of customers. One of the famous brand of batik, Batik Trusmi IBR, has been chosen as the object of research to examine customers experience during their shopping there. Every retailer tries to win the competition by keeping its sales revenue increase. Retailers have done several kinds of strategies, including creating impulse buying behavior. Using Batik Trusmi IBR Cirebon as the object of the research, this research analyzed the impact of visual merchandising factors, sales promotion, and credit card usage toward impulse buying behavior.
Author : Tony Morgan
Publisher : Laurence King Publishing
Page : 511 pages
File Size : 45,6 Mb
Release : 2022-05-02
Category : Design
ISBN : 9781529423181
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Author : Kristen K. Swanson,Judith C. Everett
Publisher : Fairchild Books
Page : 0 pages
File Size : 43,8 Mb
Release : 2007-08-10
Category : Design
ISBN : 156367551X
Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing the changing nature of promotion in a global marketplace by using international examples. This book also introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. The text examines all the components of the promotion mix, considering both personal and nonpersonal techniques.
