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Author : Amitava Chattopadhyay,Niraj Dawar
Publisher : London : Richard Ivey School of Business, University of Western Ontario
Page : 22 pages
File Size : 52,9 Mb
Release : 2000
Category : Marketing
ISBN : 0771422393
Author : Niraj Dawar and Amitava Chattopadhyay
Publisher : Unknown
Page : 44 pages
File Size : 40,5 Mb
Release : 2000
Category : Electronic
ISBN : UOMDLP:b2054334:0001.001
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2393 pages
File Size : 47,6 Mb
Release : 2016-03-17
Category : Business & Economics
ISBN : 9781466698154
Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.
Author : Atanu Adhikari
Publisher : Springer
Page : 372 pages
File Size : 54,7 Mb
Release : 2018-07-27
Category : Business & Economics
ISBN : 9789811065057
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.
Author : Desalegn Abraha,Akmal S. Hyder
Publisher : Emerald Group Publishing
Page : 146 pages
File Size : 42,8 Mb
Release : 2021-01-25
Category : Business & Economics
ISBN : 9781800437500
Transformations of Strategic Alliances in Emerging Markets Volume II deals with changes in strategic alliances in the complex settings of European emerging markets. It includes 40 years’ worth of data as it makes an in depth study of the changes in education, networks, work performance and environmental factors.
Author : Dilip Mutum,Sanjit Kumar Roy,Eva Kipnis
Publisher : Springer Science & Business Media
Page : 159 pages
File Size : 42,5 Mb
Release : 2013-09-03
Category : Business & Economics
ISBN : 9783642368615
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Author : Atanu Adhikari
Publisher : Springer Nature
Page : 195 pages
File Size : 48,6 Mb
Release : 2021-02-24
Category : Business & Economics
ISBN : 9789811587870
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Author : Frederica Brooksworth,Emmanuel Mogaji,Genevieve Bosah
Publisher : Springer Nature
Page : 286 pages
File Size : 46,9 Mb
Release : 2022-12-06
Category : Business & Economics
ISBN : 9783031073267
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to gain an understanding of the state of the industry, macro-environmental factors, traditions and religious beliefs. A one-size-fits-all approach to global fashion marketing strategy now requires a step-change; fashion firms require dedicated strategies which fit the need of the fashion brands that are operating or seeking to operate within emerging markets. In this contributed volume, authors shed light on fashion marketing strategy for emerging economies and recognise these markets as major growth centres. Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering a wide range of emerging markets, chapters provide case studies from China, India, Ethiopia, Romania, Turkey, Brazil and Nigeria, among others. This book responds to the growing demand for research, information, recommendations and insight from practitioners, entrepreneurs and academics who are eager to understand marketing strategies, tools and technologies that will work within this unique industry.
Author : Marin A. Marinov
Publisher : Edward Elgar Publishing
Page : 328 pages
File Size : 44,9 Mb
Release : 2017-04-28
Category : Electronic
ISBN : 9781784713171
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Author : Robert Grosse,Klaus E. Meyer
Publisher : Oxford Handbooks
Page : 889 pages
File Size : 54,9 Mb
Release : 2019
Category : Business & Economics
ISBN : 9780190683948
Introduction to managing in emerging markets / Klaus E. Meyer, Robert Grosse -- Conceptual approaches to managing in emerging markets / Robert Grosse, Klaus E. Meyer -- International business and emerging markets in historical perspective / Geoffrey Jones -- Economics, transitions, and traps in emerging markets / John M. Luiz -- Institutional theory perspectives on emerging economies / Tatiana Kostova, Valentina Marano -- Emerging markets and the international investment law and policy regime / Karl P. Sauvant -- Financial decisions, behavioral biases, and governance in emerging markets / Emir Hrnjic, David M. Reeb, Bernard Yeung -- Corporate governance in emerging markets / Ruth V. Aguilera, Ilir Haxhi -- Consumer behavior in emerging markets / Raquel Castano, David Flores -- Examining base of the pyramid (BoP) venture success through the mutual value card approach / Krzysztof Dembek, Nagaraj Sivasubramaniam -- Regulatory institutions and multinational companies in emerging markets / Farok Contractor -- Corporate political ties in emerging markets / Pei Sun -- Adjustment of mne geographic market strategy in responding to the rise of local competitors in an emerging market / J.T. Li, Zhenzhen Xie -- Global production networks, territoriality, and political authority / Stephen J. Kobrin -- Innovation in emerging markets / George S. Yip, Shameeen Prashantham -- Human rights, emerging economies, and international business / Florian Wettstein -- Spillovers from FDI in emerging market economies / Sumon Kumar Bhaumik, Nigel Driffield, Meng Song, Priit Vahter -- Risk management for companies operating in emerging markets / Donald Lessard -- Entrepreneurship in emerging markets / Saul Estrin, Tomasz Mickiewicz, Ute Stephan, Mike Wright -- Innovation and internationalization of SMEs in emerging economies / John Child -- Family business in emerging economies / Rodrigo Basco -- The economic and sociological approaches to research on business groups in emerging economies / Chi-Nien Chung, Rose Xiaowei Luo -- State-owned multinationals in international competition / Aldo Musacchio, Felipe Monteiro, Sergio G. Lazzarini -- Local firms within global value chains : from local assembler to value partner / Shameen Prashantham, George S. Yip -- Emerging economy multinationals in advanced economies / Lin Cui, Preet S. Aulakh -- Investments by emerging-economy multinationals in other emerging economies / Jing Li, Daniel Shapiro -- Human resource management in emerging markets / Dana Minbaeva -- Managing multinationals in Brazil : opportunities and challenges / Jorge Carneiro -- Managing emerging markets in Russia / Sheila M. Puffer, Daniel J. McCarthy, Ruth C. May, Galina V. Shirokova, Andrei Panibratov -- India / S Raghunath, Jaykumar Padmanabhan -- How real are the opportunities for multinationals in China? / Peter J. Williamson, Feng Wan -- Managing in emerging markets in Central and Eastern Europe / Kalman Kalotay, Magdolna Sass -- Operating across levels in the global economic hierarchy : insights from South Africa's setting in wider Africa and the world / Helena Barnard, Tessy Onaji-Benson -- Management in Southeast Asia : a business systems perspective / Michael A. Witt
Author : Hemant Merchant
Publisher : Edward Elgar Publishing
Page : 416 pages
File Size : 46,9 Mb
Release : 2016-03-25
Category : Business & Economics
ISBN : 9781782546368
The Handbook brings together leading scholars in international business as well as other disciplines to contribute state-of-the-art thinking on emerging markets. The volume extends theoretical and conceptual thinking, looks at operational practices and their implications and provides a research agenda to move the field forward. Contributors include a mix of new and established authors from around the world, for a diverse and current set of scholarly perspectives on emerging markets. Combining academic and operationally focused chapters, they offer a multifaceted, in-depth look at specific geographies and functional areas to enrich our understanding of emerging markets. This energetic and varied look at a burgeoning field will be an invaluable resource for academics and for students at the post-doctoral, PhD and MBA levels.
Author : Michael W. Hansen
Publisher : Copenhagen Business School Press DK
Page : 190 pages
File Size : 50,9 Mb
Release : 2010
Category : Cases
ISBN : 8763002361
This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
Author : Akmal S. Hyder,Desalegn Abraha
Publisher : Emerald Group Publishing
Page : 228 pages
File Size : 48,8 Mb
Release : 2021-01-25
Category : Business & Economics
ISBN : 9781800437449
Transformations of Strategic Alliances in Emerging Markets: Volume I, deals with changes in strategic alliances in the complex settings of European emerging markets. It includes 40 years’ worth of data in its in-depth study of the changes in education, networks, work performance, and environmental factors in European transition region.
Author : Sudhir Rana,Avinash K. Shrivastava
Publisher : Taylor & Francis
Page : 250 pages
File Size : 52,5 Mb
Release : 2021-09-27
Category : Business & Economics
ISBN : 9781000434927
This volume presents a comprehensive analysis of the business, financial and economic aspects of emerging markets. Using case studies from India, Turkey, Bangladesh and Africa, it discusses themes such as megaprojects, infrastructure and sustainability; cross-border mergers and acquisitions; a new paradigm for educational markets; exports competitiveness; work engagement in service sector; mobile banking and crowdfunding; and venture capital flow into emerging economies, to focus on the trade, foreign investment, financial, and social progress of these economies. The chapters review the current state, learnings, changing scenarios, business practices, and financial and economic perspectives across emerging markets while examining progression, challenges and the way forward. With its rigorous approach and topical content, this book will be useful to scholars and researchers of management studies, business management, financial management, business economics, international business, finance and marketing, development studies and economics. It will also interest policymakers and practitioners in the field.
Author : Zakaria, Norhayati
Publisher : IGI Global
Page : 450 pages
File Size : 55,7 Mb
Release : 2016-01-19
Category : Business & Economics
ISBN : 9781466698079
The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization. Providing insight into various economic factors impacting global businesses and international affairs, this publication is a critical reference source for students, policymakers, international diplomats, researchers, scholars, and practitioners interested in financial challenges in the era of globalization.
