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Marketing - The Retro Revolution by Stephen Brown Pdf
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Sewing never goes out of style, and today it is more popular than ever! Sew Retro offers twenty-five stylish, vintage-inspired sewing projects—beautiful bags, essential skirts, unique pillows, and more—that are a pleasure to sew, thanks to easy instructions, helpful diagrams, and a pocket of ten full-size patterns. This fun, inspirational book also uncovers sewing’s colorful history, from the introduction of the sewing machine to the modern DIY movement, and features interviews with today’s hottest fabric and pattern designers, including Amy Butler, Betz White, Barbara Brackman, Emma Brennan, Judie Rothermel, and Kathy Miller of Michael Miller Fabrics. Filled with gorgeous project photography and quirky vintage illustrations that bring the 1920s, 1940s, 1950s, and beyond to life, Sew Retro celebrates sewing yesterday and today. Learn more about Sew Retro and enjoy bonus projects and tutorials at www.sewretrothebook.com!
Scholars of state socialism have frequently invoked “nostalgia” to identify an uncritical longing for the utopian ambitions and lived experience of the former Eastern Bloc. However, this concept seems insufficient to describe memory cultures in the Czech Republic and other contexts in which a “retro” fascination with the past has proven compatible with a steadfast critique of the state socialist era. This innovative study locates a distinctively retro aesthetic in Czech literature, film, and other cultural forms, enriching our understanding of not only the nation’s memory culture, but also the ways in which popular culture can structure collective memory.
Drawing upon a wealth of original research and entertaining anecdotal material, Guffey unearths the roots of the term “retro” and chronicles its evolving manifestations in culture and art throughout the last century.
What starts off as a lighthearted competition to live without modern technology for a year turns into a fight for survival in this unputdownable young adult thriller by New York Times bestselling author Jarrod Shusterman and debut author Sofía Lapuente. It was never meant to happen this way. Things were never supposed to get this out of hand. After a cyberbullying incident at her school goes viral, Luna Iglesias finds herself at the heart of a brewing controversy. When the social media company Limbo—who are also implicated in the scandal—sweeps in with an offer that sounds like an opportunity to turn over a new leaf and receive a scholarship to the college of her dreams, she’s happy to jump on the new trend. It’s called the Retro Challenge, where contestants live without modern technology, wear vintage clothes, party as if the future weren’t already written, and fall in love as if they were living in a movie. At first, the challenge is fun. But then things get dangerous. Kids start disappearing, including Luna’s friends. There are voices in the woods. Bloodred markings on the trees. And Luna increasingly begins to wonder if all these strange happenings are connected with the Retro Challenge. Secrets. Lies. Betrayal. The weight of her family on her shoulders. There’s so much on the line for Luna, not to mention she’s falling in love with the last guy she expected. Unless she can figure out the truth behind who’s sabotaging the challenge, the next person to disappear may be Luna herself.
Maybe it was the recent Atari 2600 milestone anniversary that fueled nostalgia for the golden days of computer and console gaming. Every Game Boy must ponder his roots from time to time. But whatever is driving the current retro gaming craze, one thing is certain: classic games are back for a big second act, and they're being played in both old and new ways. Whether you've just been attacked by Space Invaders for the first time or you've been a Pong junkie since puberty, Chris Kohler's Retro Gaming Hacks is the indispensable new guide to playing and hacking classic games. Kohler has complied tons of how-to information on retro gaming that used to take days or weeks of web surfing to track down and sort through, and he presents it in the popular and highly readable Hacks style. Retro Gaming Hacks serves up 85 hard-nosed hacks for reviving the classic games. Want to game on an original system? Kohler shows you how to hack ancient hardware, and includes a primer for home-brewing classic software. Rather adapt today's equipment to run retro games? Kohler provides emulation techniques, complete with instructions for hacking a classic joystick that's compatible with a contemporary computer. This book also teaches readers to revive old machines for the original gaming experience: hook up an Apple II or a Commodore 64, for example, and play it like you played before. A video game journalist and author of Power Up: How Japanese Video Games Gave the World an Extra Life, Kohler has taught the history of video games at Tufts University. In Retro Gaming Hacks, he locates the convergence of classic games and contemporary software, revealing not only how to retrofit classic games for today's systems, but how to find the golden oldies hidden in contemporary programs as well. Whether you're looking to recreate the magic of a Robotron marathon or simply crave a little handheld Donkey Kong, Retro Gaming Hacks shows you how to set the way-back dial.
21st Century Retro: "Mad Men" and 1960s America in Film and Television by Debarchana Baruah Pdf
Numerous contemporary televisual productions revisit the past but direct their energies towards history's non-events and anti-heroic subjectivities. Debarchana Baruah offers a vocabulary to discuss these, using Mad Men as a primary case study and supplementing the analysis with other examples from the US and around the world. She takes a fundamentally interdisciplinary approach to studying film and television, drawing from history, memory, and nostalgia discourses, and layering them with theories of intertextuality, paratexts, and actor-networks. The book's compositions style invites discussions from scholars of various fields, as well as those who are simply fans of history or of Mad Men.
Popular Retro - Volume 2: Issue 1 by Darren Randle Pdf
Do you miss the sound of the video arcade? Do you yearn for a time when the fashions of the 1980s return? Do you wish there was a magazine that was all about nostalgia? If so, Popular Retro is exactly what you’ve been looking for; it’s a quarterly periodical designed for people who miss the classic TV shows, pine for the computer games of their youth, and marvel at the curios of days gone by - from flares and drainpipes to BMX bikes. Each issue covers everything from music and films to gaming, popular culture, fashion and much more, with in-depth articles serving up a memorable slice of the things that you still love… even if you’d forgotten about them until now! In this first issue, we review forty years of Sir Clive Sinclair’s ground-breaking ZX81 computer, check out the best Ghostbusters toys (from the 1980s, obviously) and look back at everyone’s favourite helicopter-based TV show, Airwolf. You’ll also find a monster retrospective feature deep-diving into the Philips CD-i console and its games, reviews of some classic horror films (on VHS) and even has a pull-out poster for your bedroom wall in the greatest traditions of the magazines from your childhood. At Popular Retro, old is ALWAYS still fashionable.
Create dozens of really easy retro embroidery projects using these 150 iron-on transfers and only five basic stitches: Satin Stitch, Chain Stitch, French Knots, Backstitch, and Lazy Daisy Stitch. Most of the designs were inspired by vintage linens from the 1930s, 40s, 50s and 60s. From Tiki gods to rock 'n' rollers, this book by Banar Designs is sure to be popular with those longing to go back to earlier times. There are cowboy designs for the little tikes, 1950s aprons for retro entertaining, 50s felines, south of the border images, lots of flower power posies and butterflies, and four stylish alphabets. With the easy-to-follow instructions and stitch diagrams, anyone can learn to be a retro stitcher.
'Make It Old': Retro Forms and Styles in Literature and Music by Anonim Pdf
‘Retro’ is not only a pervading phenomenon in today’s Western culture but has informed cultural history for some centuries and thus gives momentousness to the subject of the present volume, namely literary texts and musical compositions which, for various reasons and with multiple functions, ‘make it old’.
To most people paying attention to the collision between industrial society and the hard limits of a finite planet, it's clear that things are going very, very wrong. We no longer have unlimited time and resources to deal with the crises that define our future, and the options are limited to the tools we have on hand right now. This book is about one very powerful option: deliberate technological regression. Technological regression isn't about 'going back,' it's about using the past as a resource to meet the needs of the present. It starts from the recognition that older technologies generally use fewer resources and cost less than modern equivalents, and it embraces the heresy of technological choice, our ability to choose or refuse the technologies pushed by corporate interests. People are already ditching smartphones in favor of 'dumb phones' and land lines and eBook sales are declining, while printed books rebound. Clear signs among many that blind faith in progress is faltering and opening up the possibility that the best way forward may well involve going back. A must-read for anyone willing to think the unthinkable and embrace the possibilities of a retro future. John Michael Greer, one of the most influential authors exploring the future of industrial society, writes the widely cited blog The Archdruid Report. He has authored more than forty books including The Long Descent and Dark Age America. He lives in Cumberland, MD, an old mill town in the Appalachians, with his wife Sara.
Retro India is in essence a trip down the memory lane, meandering through the sixties, seventies, eighties and nineties of the twentieth century. Today’s youth would battle with the fact that India had experienced a sweeping change from what it was in just as recently as thirty years ago. What kind of a moribund economy could engender a continuing state of shortages, high inflation, low growth, a paucity of jobs, rampant smuggling, and a foreign exchange situation that was perpetually perilous! It took major political and economical transformations to remove the shackles that then bound the economy. This narrative provides a clear bridge between the then and now for the younger generations. And for the older reader, it provides a heap of nostalgia.
Manual-control Simulation Study of a Nonlifting Vehicle During Orbit, Retro-rocket Firing, and Reentry Into the Earth's Atmosphere by Roger M. Davidson,Jack T. Kaylor Pdf
Oriole Park at Camden Yards in Baltimore opened in 1992 as an intentional antidote to the modern multiuse athletic stadium. Home to only one sport and featuring accents of classic parks of previous generations. Oriole Park attempted to reconstitute Baltimore's past while serving as a cornerstone of downtown redevelopment. Since the gates opened at Camden yards, more than a dozen other American cities have constructed "new old" major league parks - Cleveland, Detroit, Seattle, Pittsburgh, Milwaukee, Atlanta, Denver, Phoenix, San Francisco, Cincinnati, Houston, Arlington, Texas, and San Diego. In Retro Ball Parks, Daniel Rosenweig explores the cultural and economic role of retro baseball parks and traces the cultural implications of re-creating the old in new urban spaces. According to Rosenweig, the new urban landscape around these retro stadiums often presents a more homogenous culture than the one the new park replaced. Indeed, whole sections of cities have razed in order to build stadiums that cater to clientele eager to enjoy a nostalgic urban experience. This mandate to draw suburban residents and tourists to the heart of downtown, combined with the accompanying gentrification of these newly redeveloped areas, has fundamentally altered historic urban centers. Focusing on Cleveland's Jacobs Field as a case study, Rosenweig explores the political economy surrounding the construction of downtown ball parks, which have emerged as key components of urban entertainment-based development. Blending economic and cultural analysis, he considers the intersection of race and class in these new venues. For example, he shows that African American consumers in the commercial district around Jacobs Field have largely been replaced by symbolic representations of African American culture, such as piped-in rap music and Jackie Robinson replica jerseys. He concludes that the question of authenticity, the question of what it means to simultaneously commemorate and commodify the past in retro ball parks, mirrors larger cultural issues regarding the nature and implications of urban redevelopment and gentrification. Daniel Rosensweig is a professor in the Bachelor of Interdisciplinary Studies Program at the University of Virginia
