Revolutionizing Business Practices Through Artificial Intelligence And Data Rich Environments

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Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments

Gupta, Manisha,Sharma, Deergha,Gupta, Himani
Revolutionizing Business Practices Through Artificial Intelligence and Data Rich Environments Book PDF

Author : Gupta, Manisha,Sharma, Deergha,Gupta, Himani
Publisher : IGI Global
Page : 319 pages
File Size : 40,5 Mb
Release : 2022-09-07
Category : Computers
ISBN : 9781668449523

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Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments by Gupta, Manisha,Sharma, Deergha,Gupta, Himani Pdf

Throughout the world, artificial intelligence is reshaping businesses, trade interfaces, economic activities, and society as a whole. In recent years, scholarly research on artificial intelligence has emerged from a variety of empirical and applied domains of knowledge. Computer scientists have developed advanced deep learning algorithms to leverage its utility in a variety of fields such as medicine, energy, travel, education, banking, and business management. Although a growing body of literature is shedding light on artificial intelligence-enabled difficulties, there is still much to be gained by applying fresh theory-driven techniques to this vital topic. Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments provides a comprehensive understanding of the business systems, platforms, procedures, and mechanisms that underpin different stakeholders' experiences with reality-enhancing technologies and their transformative application in management. The book also identifies areas in various business processes where artificial intelligence intervention would not only transform the business but would also make the business more sustainable. Covering key topics such as blockchain, business automation, and manufacturing, this reference work is ideal for computer scientists, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Building Secure Business Models Through Blockchain Technology: Tactics, Methods, Limitations, and Performance

Dewangan, Shweta,Kshatri, Sapna Singh,Bhanot, Astha,Shah, Mushtaq Ahmed
Building Secure Business Models Through Blockchain Technology Tactics Methods Limitations and Performance Book PDF

Author : Dewangan, Shweta,Kshatri, Sapna Singh,Bhanot, Astha,Shah, Mushtaq Ahmed
Publisher : IGI Global
Page : 302 pages
File Size : 55,8 Mb
Release : 2023-04-11
Category : Computers
ISBN : 9781668478097

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Building Secure Business Models Through Blockchain Technology: Tactics, Methods, Limitations, and Performance by Dewangan, Shweta,Kshatri, Sapna Singh,Bhanot, Astha,Shah, Mushtaq Ahmed Pdf

Blockchain technology provided a buzz-seeking opportunity for all industries to implement improved corporate procedures and trust-building. Still, some industries, such as the banking sector, may view it as a disruptive technology that must be adopted. A transaction ledger’s contents can be verified, maintained, and synchronized by community members using blockchain technology. A transaction can never be changed or removed from the blockchain; updates may only be made by participants in the system. Its distributed database cannot be manipulated, disrupted, or hacked in the same manner as conventional, user-controlled access systems and centralized databases. Building Secure Business Models Through Blockchain Technology: Tactics, Methods, Limitations, and Performance studies and explores the status of blockchain technology and, through the latest technology, builds business models to secure the future direction in the field of business. This book discusses the tactics and methods, as well as their limitations and performance. Covering topics such as AI-based efficient models, digital technology and services, and financial trading, this premier reference source is a valuable resource for business leaders and managers, IT managers, students and educators of higher education, entrepreneurs, government officials, librarians, researchers, and academicians.

Advancement in Business Analytics Tools for Higher Financial Performance

Gharoie Ahangar, Reza,Napier, Mark
Advancement in Business Analytics Tools for Higher Financial Performance Book PDF

Author : Gharoie Ahangar, Reza,Napier, Mark
Publisher : IGI Global
Page : 338 pages
File Size : 46,9 Mb
Release : 2023-08-08
Category : Business & Economics
ISBN : 9781668483886

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Advancement in Business Analytics Tools for Higher Financial Performance by Gharoie Ahangar, Reza,Napier, Mark Pdf

The relentless growth of data in financial markets has boosted the demand for more advanced analytical tools to facilitate and improve financial planning. The ability to constructively use this data is limited for managers and investors without the proper theoretical support. Within this context, there is an unmet demand for combining analytical finance methods with business analytics topics to inform better investment decisions. Advancement in Business Analytics Tools for Higher Financial Performance explores the financial applications of business analytics tools that can help financial managers and investors to better understand financial theory and improve institutional investment practices. This book explores the value extraction process using more accurate financial data via business analytical tools to help investors and portfolio managers develop more modern financial planning processes. Covering topics such as financial markets, investment analysis, and statistical tools, this book is ideal for accountants, data analysts, researchers, students, business professionals, academicians, and more.

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Teixeira, Sandrina,Remondes, Jorge
The Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics Book PDF

Author : Teixeira, Sandrina,Remondes, Jorge
Publisher : IGI Global
Page : 338 pages
File Size : 41,7 Mb
Release : 2023-11-17
Category : Business & Economics
ISBN : 9781668493267

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The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by Teixeira, Sandrina,Remondes, Jorge Pdf

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Enhancing Business Communications and Collaboration Through Data Science Applications

Geada, Nuno,Leal Jamil, George
Enhancing Business Communications and Collaboration Through Data Science Applications Book PDF

Author : Geada, Nuno,Leal Jamil, George
Publisher : IGI Global
Page : 280 pages
File Size : 45,7 Mb
Release : 2023-03-21
Category : Business & Economics
ISBN : 9781668467886

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Enhancing Business Communications and Collaboration Through Data Science Applications by Geada, Nuno,Leal Jamil, George Pdf

Digital evolution has become increasingly present in our lives, whether on cellphones, computers, watches, or other appliances. As a result of the wide access we have to the digital world, the amount of data generated daily is vast. This density of information generated at every moment can be the insight needed for the success of an organization. Much is said about data-based decision-making to generate the best results. The new capabilities of data intelligence unleashed by the emergence of cloud computing and artificial intelligence make it one of the most promising areas of digital transformation change management. Enhancing Business Communications and Collaboration Through Data Science Applications provides relevant theoretical frameworks and the latest empirical research findings in the area. It is written for professionals who wish to improve their understanding of the strategic role of trust at different levels of the information and knowledge society. Covering topics such as data science, online business communication, and user-centered design, this premier reference source is an ideal resource for business managers and leaders, entrepreneurs, data scientists, data analysts, sociologists, students and educators of higher education, librarians, researchers, and academicians.

Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics

Hossain, Md Shamim,Ho, Ree Chan,Trajkovski, Goran
Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics Book PDF

Author : Hossain, Md Shamim,Ho, Ree Chan,Trajkovski, Goran
Publisher : IGI Global
Page : 445 pages
File Size : 48,6 Mb
Release : 2023-05-02
Category : Computers
ISBN : 9781668471074

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Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics by Hossain, Md Shamim,Ho, Ree Chan,Trajkovski, Goran Pdf

In the modern data-driven era, artificial intelligence (AI) and machine learning (ML) technologies that allow a computer to mimic intelligent human behavior are essential for organizations to achieve business excellence and assist organizations in extracting useful information from raw data. AI and ML have existed for decades, but in the age of big data, this sort of analysis is in higher demand than ever, especially for customer support and analytics. The Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics investigates the applications of AI and ML and how they can be implemented to enhance customer support and analytics at various levels of organizations. This book is ideal for marketing professionals, managers, business owners, researchers, practitioners, academicians, instructors, university libraries, and students, and covers topics such as artificial intelligence, machine learning, supervised learning, deep learning, customer sentiment analysis, data mining, neural networks, and business analytics.

Cases on Enhancing Business Sustainability Through Knowledge Management Systems

Russ, Meir
Cases on Enhancing Business Sustainability Through Knowledge Management Systems Book PDF

Author : Russ, Meir
Publisher : IGI Global
Page : 390 pages
File Size : 49,5 Mb
Release : 2023-06-26
Category : Business & Economics
ISBN : 9781668458617

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Cases on Enhancing Business Sustainability Through Knowledge Management Systems by Russ, Meir Pdf

Artificial intelligence (AI) is becoming a reality for pioneering organizations while they are facing complex and multifaceted aspects of business sustainability with ambiguous and changing ethical norms and vague or nonexistent legislation. The first quarter of the 21st century was identified as the beginning of the continuous, ongoing, and accelerating wave of simultaneous general purpose technologies revolutions causing accelerated shrinkage of the half-life of knowledge. Cases on Enhancing Business Sustainability Through Knowledge Management Systems presents teaching case studies exploring the formulation and implementation of knowledge management systems (KMS) in organizations. Covering topics such as automation, machine learning, and socio-ecological innovation, this case book is an essential resource for business leaders and managers, IT managers, entrepreneurs, government officials, computer scientists, students and educators of higher education, librarians, researchers, and academicians.

Artificial Intelligence for Risk Mitigation in the Financial Industry

Ambrish Kumar Mishra,Shweta Anand,Narayan C. Debnath,Purvi Pokhariyal,Archana Patel
Artificial Intelligence for Risk Mitigation in the Financial Industry Book PDF

Author : Ambrish Kumar Mishra,Shweta Anand,Narayan C. Debnath,Purvi Pokhariyal,Archana Patel
Publisher : John Wiley & Sons
Page : 388 pages
File Size : 54,8 Mb
Release : 2024-07-03
Category : Computers
ISBN : 9781394174713

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Artificial Intelligence for Risk Mitigation in the Financial Industry by Ambrish Kumar Mishra,Shweta Anand,Narayan C. Debnath,Purvi Pokhariyal,Archana Patel Pdf

Artificial Intelligence for Risk Mitigation in the Financial Industry This book extensively explores the implementation of AI in the risk mitigation process and provides information for auditing, banking, and financial sectors on how to reduce risk and enhance effective reliability. The applications of the financial industry incorporate vast volumes of structured and unstructured data to gain insight into the financial and non-financial performance of companies. As a result of exponentially increasing data, auditors and management professionals need to enhance processing capabilities while maintaining the effectiveness and reliability of the risk mitigation process. The risk mitigation and audit procedures are processes involving the progression of activities to “transform inputs into output.” As AI systems continue to grow mainstream, it is difficult to imagine an aspect of risk mitigation in the financial industry that will not require AI-related assurance or AI-assisted advisory services. AI can be used as a strong tool in many ways, like the prevention of fraud, money laundering, and cybercrime, detection of risks and probability of NPAs at early stages, sound lending, etc. Audience This is an introductory book that provides insights into the advantages of risk mitigation by the adoption of AI in the financial industry. The subject is not only restricted to individuals like researchers, auditors, and management professionals, but also includes decision-making authorities like the government. This book is a valuable guide to the utilization of AI for risk mitigation and will serve as an important standalone reference for years to come.

Data-Driven Approaches for Effective Managerial Decision Making

Anubha,Sharma, Himanshu
Data Driven Approaches for Effective Managerial Decision Making Book PDF

Author : Anubha,Sharma, Himanshu
Publisher : IGI Global
Page : 354 pages
File Size : 49,9 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668475706

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Data-Driven Approaches for Effective Managerial Decision Making by Anubha,Sharma, Himanshu Pdf

In today’s competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

AI-Driven Intelligent Models for Business Excellence

Samala Nagaraj,Korupalli V. Rajesh Kumar
AI Driven Intelligent Models for Business Excellence Book PDF

Author : Samala Nagaraj,Korupalli V. Rajesh Kumar
Publisher : IGI Global
Page : 293 pages
File Size : 52,6 Mb
Release : 2022
Category : Computers
ISBN : 9781668442487

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AI-Driven Intelligent Models for Business Excellence by Samala Nagaraj,Korupalli V. Rajesh Kumar Pdf

"As digital technology is taking the world in a revolutionary way and business related aspects are getting smarter this book is a potential research source on the Artificial Intelligence-based Business Applications and Intelligence"--

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann)

Harvard Business Review,Michael E. Porter,Thomas H. Davenport,Paul Daugherty,H. James Wilson
HBR s 10 Must Reads on AI Analytics and the New Machine Age with bonus article Why Every Company Needs an Augmented Reality Strategy by Michael E Porter and James E Heppelmann Book PDF

Author : Harvard Business Review,Michael E. Porter,Thomas H. Davenport,Paul Daugherty,H. James Wilson
Publisher : Harvard Business Press
Page : 187 pages
File Size : 46,7 Mb
Release : 2018-12-24
Category : Business & Economics
ISBN : 9781633696853

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HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann) by Harvard Business Review,Michael E. Porter,Thomas H. Davenport,Paul Daugherty,H. James Wilson Pdf

Intelligent machines are revolutionizing business. Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready? If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can't ignore them. In this book you'll learn how: Data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights Blockchain has the potential to restructure the economy Drones and driverless vehicles are becoming essential tools 3-D printing is making new business models possible Augmented reality is transforming retail and manufacturing Smart speakers are redefining the rules of marketing Humans and machines are working together to reach new levels of productivity This collection of articles includes "Artificial Intelligence for the Real World," by Thomas H. Davenport and Rajeev Ronanki; "Stitch Fix's CEO on Selling Personal Style to the Mass Market," by Katrina Lake; "Algorithms Need Managers, Too," by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; "Marketing in the Age of Alexa," by Niraj Dawar; "Why Every Organization Needs an Augmented Reality Strategy," by Michael E. Porter and James E. Heppelmann; "Drones Go to Work," by Chris Anderson; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; "The 3-D Printing Playbook," by Richard A. D’Aveni; "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty; "When Your Boss Wears Metal Pants," by Walter Frick; and "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani.

Intersection of AI and Business Intelligence in Data-Driven Decision-Making

Arul Kumar Natarajan,Mohammad Gouse Galety,Celestine Iwendi,Deepthi Das,Achyut Shankar
Intersection of AI and Business Intelligence in Data Driven Decision Making Book PDF

Author : Arul Kumar Natarajan,Mohammad Gouse Galety,Celestine Iwendi,Deepthi Das,Achyut Shankar
Publisher : Unknown
Page : 0 pages
File Size : 54,5 Mb
Release : 2024-09-13
Category : Computers
ISBN : 9798369352885

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Intersection of AI and Business Intelligence in Data-Driven Decision-Making by Arul Kumar Natarajan,Mohammad Gouse Galety,Celestine Iwendi,Deepthi Das,Achyut Shankar Pdf

In today's rapidly evolving business landscape, organizations are inundated with vast amounts of data, making it increasingly challenging to extract meaningful insights and make informed decisions. The traditional business intelligence (BI) approach must often address the complexity and speed required for effective decision-making in this data-rich environment. As a result, many businesses need help to leverage their data to drive sustainable growth and remain competitive. Intersection of AI and Business Intelligence in Data-Driven Decision-Making presents a transformative solution to this pressing challenge. By exploring the convergence of artificial intelligence (AI) and BI, our book provides a comprehensive framework for leveraging AI-powered BI to revolutionize data analysis, predictive modeling, and decision-making processes. Readers will gain valuable insights into practical applications, emerging trends, and ethical considerations, inspiring and exciting them about the potential of AI in driving business success. Through in-depth discussions, case studies, and best practices, this book equips professionals, researchers, and students with the knowledge and tools needed to navigate the complexities of AI-powered business intelligence. Whether you're looking to predict trends, analyze consumer behavior, or optimize supply chains, this book offers actionable strategies and techniques for implementing AI-powered BI solutions in your organization.

Maximizing Business Performance and Efficiency Through Intelligent Systems

Rishi, Om Prakash,Sharma, Anukrati
Maximizing Business Performance and Efficiency Through Intelligent Systems Book PDF

Author : Rishi, Om Prakash,Sharma, Anukrati
Publisher : IGI Global
Page : 269 pages
File Size : 50,5 Mb
Release : 2017-02-22
Category : Computers
ISBN : 9781522522355

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Maximizing Business Performance and Efficiency Through Intelligent Systems by Rishi, Om Prakash,Sharma, Anukrati Pdf

Technology has vastly advanced over the years and created new developments and uses across various industries. By applying these new approaches in the business world, process management and organization can be significantly improved. Maximizing Business Performance and Efficiency Through Intelligent Systems is an essential reference publication for the latest research on methods to use artificial intelligence in organizational settings. Featuring coverage on a broad range of topics such as information retrieval, fuzzy systems, and neural networks, this book is ideally designed for students, professionals, and researchers seeking research on emerging advances in business technology applications.

Artificial Intelligence for Business

John Medicine
Artificial Intelligence for Business Book PDF

Author : John Medicine
Publisher : Unknown
Page : 266 pages
File Size : 46,9 Mb
Release : 2020-10-07
Category : Electronic
ISBN : 1914053028

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Artificial Intelligence for Business by John Medicine Pdf

Do you want to learn about Artificial Intelligence and Machine Learning and how they are revolutionizing Life, Health Care, Business and Marketing? Do you want to modernize your business and marketing strategies to be ahead of competitors by applying Artificial Intelligence to it? If so then keep reading. Artificial intelligence technology has become so common that many people do not realize that AI is already a part of their lives. Businesses use AI in many realms, including predictive analytics, product pricing, and marketing. In healthcare, artificial intelligence can be used in medical image analysis, language processing in dictation, and automated healthcare services. Because of machine learning capabilities in AI, any data that artificial intelligence is provided with can be used to learn and to make new, unexpected predictions and recommendations. In this book, the reader will understand not only how AI works, but will also learn how machine learning is revolutionizing the industry. Artificial intelligence technology has progressed so fast that many business leaders find themselves faced with the task of integrating all this new tech into how they do business. This can be a challenge for leaders and others whose core business function is not directly related to AI or computer science. AI can be simply applied to business marketing strategies, social media engagement, and a host of other business functions. These AI applications can be accomplished no matter what the skill level of the user is. Artificial Intelligence for Business: A Modern Business Approach will teach readers how they can benefit from the AI wave to keep themselves and their business endeavors up to date. Business data and AI are linked together so that the Business and the technology evolve together. Business leaders are faced left with the question of how to bring artificial intelligence into their business, and sometimes this is as simple as recording data measures electronically so that AI can access it and use it to make powerful recommendations. As the intelligence demonstrated by machines, AI will become more prominent and important as AI capabilities increase. From a practical standpoint, this means that businesses are faced with the reality of incorporating AI into their operations now or being left so far behind that they will be relegated to playing an endless game of catchup. In Artificial Intelligence for Business: A Modern Business Approach, readers will learn not only the business strategies they can use to keep up with artificial intelligence, but the many powerful applications that AI can have in business, from automation of business processes and machine learning, to predicting customer behavior and product pricing. You will learn: - How Machine Learning works - AI Models and Networks - AI applied to complicated Tasks - How apply AI to your Marketing - The secret of Big Tech companies - Insights into AI Systems - How to build AI strategies for your business - How to build Machine Learning Models - How to apply AI to Marketing and Social Media - 10 AI Trends for Businesses ...and more! Even if you don't know anything about Artificial Intelligence and Machine Learning, your education in AI, so that you can use it to accomplish all your business goals, begins here! Click the Buy Now button to get started!

Artificial Intelligence for Business

John Medicine
Artificial Intelligence for Business Book PDF

Author : John Medicine
Publisher : Unknown
Page : 264 pages
File Size : 55,8 Mb
Release : 2019-09-11
Category : Electronic
ISBN : 169256529X

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Artificial Intelligence for Business by John Medicine Pdf

Do you want to learn about Artificial Intelligence and Machine Learning and how they are revolutionizing Life, Health Care, Business and Marketing? Do you want to modernize your business and marketing strategies to be ahead of competitors by applying Artificial Intelligence to it? If so then keep reading. Artificial intelligence technology has become so common that many people do not realize that AI is already a part of their lives. Businesses use AI in many realms, including predictive analytics, product pricing, and marketing. In healthcare, artificial intelligence can be used in medical image analysis, language processing in dictation, and automated healthcare services. Because of machine learning capabilities in AI, any data that artificial intelligence is provided with can be used to learn and to make new, unexpected predictions and recommendations. In this book, the reader will understand not only how AI works, but will also learn how machine learning is revolutionizing the industry. Big tech companies have been on the forefront of AI because of their large amounts of data and their brain power in the form of machine learning teams, but anyone can learn how to use artificial intelligence to accomplish a basic business goal. Artificial intelligence technology has progressed so fast that many business leaders find themselves faced with the task of integrating all this new tech into how they do business. This can be a challenge for leaders and others whose core business function is not directly related to AI or computer science. AI can be simply applied to business marketing strategies, social media engagement, and a host of other business functions. These AI applications can be accomplished no matter what the skill level of the user is. Artificial Intelligence for Business: A Modern Business Approach will teach readers how they can benefit from the AI wave to keep themselves and their business endeavors up to date. Business data and AI are linked together so that the Business and the technology evolve together. Business leaders are left with the question of how to bring artificial intelligence into their business, and sometimes this is as simple as recording data measures electronically so that AI can access it and use it to make powerful recommendations. AI will become more prominent and important as AI capabilities increase. This means that businesses are faced with the reality of incorporating AI into their operations now or being left so far behind that they will be relegated to playing an endless game of catchup. In Artificial Intelligence for Business: A Modern Business Approach you will learn: How Machine Learning works AI Models and Networks AI applied to complicated Tasks How apply AI to your Marketing The secret of Big Tech companies Insights into AI Systems How to build AI strategies for your business How to build Machine Learning Models How to apply AI to Marketing and Social Media Customer behavior and Product Pricing 10 AI Trends for Businesses ...and more Even if you don't know anything about Artificial Intelligence and Machine Learning, your education in AI, so that you can use it to accomplish all your business goals, begins here! Scroll to the top of the page and click the Buy Now button. Buy the Paperback Version of this Book and get the Kindle Book Version for FREE!