Rhetorical Audience Studies And Reception Of Rhetoric

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Rhetorical Audience Studies and Reception of Rhetoric

Jens E. Kjeldsen
Rhetorical Audience Studies and Reception of Rhetoric Book PDF

Author : Jens E. Kjeldsen
Publisher : Springer
Page : 339 pages
File Size : 52,6 Mb
Release : 2017-11-10
Category : Political Science
ISBN : 9783319616186

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Rhetorical Audience Studies and Reception of Rhetoric by Jens E. Kjeldsen Pdf

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

The Routledge Handbook of Public Speaking Research and Theory

Stevie M. Munz,Tim McKenna-Buchanan,Anna M. Wright
The Routledge Handbook of Public Speaking Research and Theory Book PDF

Author : Stevie M. Munz,Tim McKenna-Buchanan,Anna M. Wright
Publisher : Taylor & Francis
Page : 432 pages
File Size : 41,8 Mb
Release : 2024-04-18
Category : Language Arts & Disciplines
ISBN : 9781040010594

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The Routledge Handbook of Public Speaking Research and Theory by Stevie M. Munz,Tim McKenna-Buchanan,Anna M. Wright Pdf

Providing a comprehensive survey of the empirical research, theory, and history of public speaking, this handbook fills a crucial gap in public speaking pedagogy resources and provides a foundation for future research and pedagogical development. Bringing together contributions from both up-and-coming and senior scholars in the field, this book offers a thorough examination of public speaking, guided by research across six key themes: the history of public speaking; the foundations of public speaking; issues of diversity, equity, and inclusion; considerations of public speaking across contexts; assessment of public speaking; and the future of public speaking in the twenty-first century. The evidence-based chapters engage with a broad discussion of public speaking through a variety of viewpoints to demonstrate how subtopics are connected and fraught with complexity. Contributors explore public speaking in education, business and professional settings, and political contexts, and outline how skills learned through public speaking are applicable to interpersonal, small group, and business interactions. Reinforcing the relevance, importance, and significance of public speaking in individual, interpersonal, social, and cultural communication contexts, this accessibly written handbook will be an indispensable resource for public speaking instructors and program administrators. It will also be valuable reading for Communication Pedagogy and Introduction to Graduate Studies courses.

Reinventing Rhetoric Scholarship

Dave Tell,David Blakesley
Reinventing Rhetoric Scholarship Book PDF

Author : Dave Tell,David Blakesley
Publisher : Parlor Press LLC
Page : 193 pages
File Size : 49,6 Mb
Release : 2020-06-17
Category : Language Arts & Disciplines
ISBN : 9781643171005

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Reinventing Rhetoric Scholarship by Dave Tell,David Blakesley Pdf

Reinventing Rhetoric Scholarship: Fifty Years of the Rhetoric Society of America collects essays reflecting on the history of the Rhetoric Society of America and the organization’s 18th Biennial Conference theme, “Reinventing Rhetoric: Celebrating the Past, Building the Future,” on the occasion of the Society’s 50th anniversary. The opening section, “Looking Back: RSA at Fifty” describes the establishment of the organization and includes remembrances from some of the founders. These historical essays consider the transdisciplinary nature of RSA scholarship and pedagogy and offer critical reviews of trends in some of its subfields. The essays in the second section, “Reinventing the Field: Looking Forward,” focus on the future of scholarship and pedagogy in the field, from reinventing scholarship on major figures such as Vico, Burke, and Toulmin, to reconsidering future work on rhetoric and democracy, rhetoric and religion, and rhetoric from both sides of the Atlantic. The authors in the last section, “Rhetorical Interventions,” offer critical interventions on contemporary issues, including food justice, fat studies, indigenous protest, biopolitics, Chinese feminism, and anti-establishment ethos. Together, the essays in Reinventing Rhetoric Scholarship offer a Janus-faced portrait of a discipline on the occasion of its golden anniversary: a loving and critical remembrance as well as a robust exploration of possible futures. Contributors include Kristian Bjørkdahl, David Blakesley, Leah Ceccarelli, Catherine Chaput, Rachel Chapman Daugherty, Richard Leo Enos, Joseph Good, Heidi Hamilton, Michelle Iten, Jacob W. Justice, Zornitsa Keremidchieva, Jens E. Kjeldsen, Abby Knoblauch, Laura Leavitt, Andrea A. Lunsford, Paul Lynch, Carolyn R. Miller, James J. Murphy, Shelley Sizemore, Ryan Skinnell, David Stock, Joonna Smitherman Trapp, Victor J. Vitanza, Ron Von Burg, Scott Welsh, Ben Wetherbee, Elizabethada A. Wright, Hui Wu, Richard E. Young, and David Zarefsky.

Rhetorical Criticism

Jim A. Kuypers
Rhetorical Criticism Book PDF

Author : Jim A. Kuypers
Publisher : Rowman & Littlefield
Page : 409 pages
File Size : 47,7 Mb
Release : 2021-07-19
Category : Language Arts & Disciplines
ISBN : 9781538138151

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Rhetorical Criticism by Jim A. Kuypers Pdf

Covering a broad range of rhetorical perspectives, Rhetorical Criticism: Perspectives in Action, third edition presents a well-grounded introduction to the basics of rhetorical criticism and theory in an accessible manner for advanced undergraduate courses and introductory graduate courses. Throughout the text, sample essays written by noted experts in the field provide students with models for writing their own criticisms. In addition to covering traditional modes of rhetorical criticism, the book introduces less commonly discussed rhetorical perspectives as well as orientations toward performing criticisms including close-textual analysis, critical approaches, and analysis of visual and digital rhetoric. The third edition includes the following features: New chapters on visual rhetoric and digital rhetoric Potentials and Pitfalls sections analyzing individual perspectives Activities and discussion questions in each chapter Glossary of important terms

Sourcebook on Rhetoric

James Jasinski
Sourcebook on Rhetoric Book PDF

Author : James Jasinski
Publisher : SAGE Publications
Page : 684 pages
File Size : 53,5 Mb
Release : 2001-07-19
Category : Language Arts & Disciplines
ISBN : 9781506317830

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Sourcebook on Rhetoric by James Jasinski Pdf

This book is designed to introduce readers to the language of contemporary rhetorical studies. The book format is an alphabetized glossary (with appropriate cross listings) of key terms and concepts in contemporary rhetorical studies. An introductory chapter outlines the definitional ambiguities of the central concept of rhetoric itself. The primary emphasis is on the contemporary tradition of rhetorical studies as it has emerged in the discipline of speech communication. Each entry in the glossary ranges in length from a few paragraphs to a short essay of a few pages. Where appropriate, examples are provided to further illustrate the term or concept. Each entry will be accompanied by a list of references and additional readings to direct the reader to other materials of possible interest.

Media Rhetoric

Samuel Mateus
Media Rhetoric Book PDF

Author : Samuel Mateus
Publisher : Cambridge Scholars Publishing
Page : 153 pages
File Size : 43,5 Mb
Release : 2021-04-26
Category : Language Arts & Disciplines
ISBN : 9781527568884

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Media Rhetoric by Samuel Mateus Pdf

This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

The Rhetoric of RHETORIC

Wayne C. Booth
The Rhetoric of RHETORIC Book PDF

Author : Wayne C. Booth
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 53,7 Mb
Release : 2009-02-09
Category : Language Arts & Disciplines
ISBN : 9780470765821

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The Rhetoric of RHETORIC by Wayne C. Booth Pdf

In this manifesto, distinguished critic Wayne Booth claims that communication in every corner of life can be improved if we study rhetoric closely. Written by Wayne Booth, author of the seminal book, The Rhetoric of Fiction (1961). Explores the consequences of bad rhetoric in education, in politics, and in the media. Investigates the possibility of reducing harmful conflict by practising a rhetoric that depends on deep listening by both sides.

The Philosophy of Argument and Audience Reception

Christopher W. Tindale
The Philosophy of Argument and Audience Reception Book PDF

Author : Christopher W. Tindale
Publisher : Cambridge University Press
Page : 257 pages
File Size : 49,7 Mb
Release : 2015-04-30
Category : Language Arts & Disciplines
ISBN : 9781107101111

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The Philosophy of Argument and Audience Reception by Christopher W. Tindale Pdf

This book approaches the topic of argumentation from the perspective of audiences, rather than the perspective of arguers or arguments.

Audience and Rhetoric

James E. Porter
Audience and Rhetoric Book PDF

Author : James E. Porter
Publisher : Unknown
Page : 216 pages
File Size : 45,7 Mb
Release : 1992
Category : Language Arts & Disciplines
ISBN : STANFORD:36105041103008

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Audience and Rhetoric by James E. Porter Pdf

Offering a new approach to the concept of audience, this volume critiques the prevalent audience theories and practices in the field of rhetoric and composition, using the archaeological methodology of Michel Foucault. The author traces major audience treatments from Aristotle and George Campbell to the present and shows how the dominant approaches are founded on a managerial composing model which assumes that invention is the exclusive activity of the writer. Porter argues for the ethical necessity of a social constructionist approach to audience, developing out of reader-response and poststructuralist theory. For anyone involved in the creation of public policy.

The Marketing of Service-Dominant Logic

Chris Miles
The Marketing of Service Dominant Logic Book PDF

Author : Chris Miles
Publisher : Springer Nature
Page : 263 pages
File Size : 49,9 Mb
Release : 2023-11-30
Category : Business & Economics
ISBN : 9783031465109

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The Marketing of Service-Dominant Logic by Chris Miles Pdf

​Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship. In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic’s core value proposition of transcendence. The author investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

The Routledge Handbook of Corporate Social Responsibility Communication

Amy O’Connor
The Routledge Handbook of Corporate Social Responsibility Communication Book PDF

Author : Amy O’Connor
Publisher : Taylor & Francis
Page : 391 pages
File Size : 43,5 Mb
Release : 2022-11-22
Category : Business & Economics
ISBN : 9781000784251

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The Routledge Handbook of Corporate Social Responsibility Communication by Amy O’Connor Pdf

This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

Electoral Pledges in Britain Since 1918

David Thackeray,Richard Toye
Electoral Pledges in Britain Since 1918 Book PDF

Author : David Thackeray,Richard Toye
Publisher : Springer Nature
Page : 331 pages
File Size : 46,6 Mb
Release : 2020-08-04
Category : History
ISBN : 9783030466633

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Electoral Pledges in Britain Since 1918 by David Thackeray,Richard Toye Pdf

Nobody doubts that politicians ought to fulfil their promises – what people cannot agree about is what this means in practice. The purpose of this book is to explore this issue through a series of case studies. It shows how the British model of politics has changed since the early twentieth century when electioneering was based on the articulation of principles which, it was expected, might well be adapted once the party or politician that promoted them took office. Thereafter manifestos became increasingly central to electoral politics and to the practice of governing, and this has been especially the case since 1945. Parties were now expected to outline in detail what they would do in office and explain how the policies would be paid for. Brexit has complicated this process, with the ‘will of the people’ as supposedly expressed in the 2016 referendum result clashing with the conventional role of the election manifesto as offering a mandate for action.

The Routledge Handbook of Stylistics

Michael Burke
The Routledge Handbook of Stylistics Book PDF

Author : Michael Burke
Publisher : Taylor & Francis
Page : 844 pages
File Size : 46,8 Mb
Release : 2023-05-29
Category : Language Arts & Disciplines
ISBN : 9781000829006

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The Routledge Handbook of Stylistics by Michael Burke Pdf

This second edition of The Routledge Handbook of Stylistics provides a comprehensive introduction and reference point to key areas in the field of stylistics. The four sections of the volume encompass a wide range of approaches from classical rhetoric to cognitive neuroscience. Issues that are covered include: historical perspectives, centring on rhetoric, formalism and functionalism. the elements of stylistic analysis, including foregrounding, relevance theory, conversation analysis, narrative, metaphor, speech and thought presentation and point of view. current areas of influential research such as cognitive poetics, corpus stylistics, critical stylistics, multimodality, creative writing and reader response. four newly commissioned chapters in the emerging fields of cognitive grammar, forensic linguistics, the stylistics of children’s literature and a corpus stylistic study of mental health issues. All of these new chapters are written by leading researchers in their respective fields. Each of the 33 chapters in this volume is written by a specialist. Each chapter provides an introduction to the subject, an overview of its history, an instructive example of how to conduct a stylistic analysis, a section with recommendations for practice and a discussion of possible future developments in the area for readers to follow up on. The Routledge Handbook of Stylistics, second edition is essential reading for researchers, postgraduates and undergraduate students working in this area.

Rhetorical Power

Steven Mailloux
Rhetorical Power Book PDF

Author : Steven Mailloux
Publisher : Cornell University Press
Page : 214 pages
File Size : 47,8 Mb
Release : 1989
Category : Criticism
ISBN : 0801496020

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Rhetorical Power by Steven Mailloux Pdf

In this provocative and forcefully written book, Steven Mailloux takes issue with the validity of a number of distinctions commonly made in contemporary literary theory and cultural studies--distinctions between theory and history, reader and text, truth and ideology, aesthetics and politics. Mailloux first presents the case for a rhetorical hermeneutics and against foundationalist theories of interpretation. Doing hermeneutic theory, he argues, entails doing rhetorical history. By means of a detailed analysis of reader-response criticism, he highlights the connections between institutional politics and the interpretive rhetoric of academic literary criticism. Mailloux then uses Adventures of Huckleberry Finn as an exemplary text. Relating Mark Twain's rhetoric to the cultural politics of post-Reconstruction debates about racist ideology, he places his reader-oriented interpretation within the rhetorical history of controversies over the meaning and value of Huckleberry Finn. Finally, in a far-ranging study of cultural reception, he juxtaposes the twentieth-century concern about the topic of race in Huckleberry Finn with the nineteenth-century audience's very different concerns about juvenile delinquency and the "bad-boy boom." In the final part of the book, Mailloux restates his critique of foundationalist hermeneutics through readings of Ken Kesey, Michel Foucault, Edward Said, and Richard Rorty, and he concludes by examining the role of rhetoric and theory in a congressional dispute over the Reagan administration's reinterpretation of the Anti-Ballistic Missile Treaty. Rhetorical Power will be welcomed by readers in literary theory and American studies, as well as in such fields as speech communication, the sociology of culture, and social and intellectual history, and by others interested in the politics of persuasion.

Audience Interactions in Contemporary Celebrity Culture

Gaëlle Ouvrein,Ana Jorge,Hilde Van den Bulck
Audience Interactions in Contemporary Celebrity Culture Book PDF

Author : Gaëlle Ouvrein,Ana Jorge,Hilde Van den Bulck
Publisher : Lexington Books
Page : 213 pages
File Size : 42,5 Mb
Release : 2024-05-15
Category : Social Science
ISBN : 9781666922448

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Audience Interactions in Contemporary Celebrity Culture by Gaëlle Ouvrein,Ana Jorge,Hilde Van den Bulck Pdf

Audience Interactions in Contemporary Celebrity Culture: Approaches from across Disciplines explores current understandings of celebrity-audience relationships in the context of digitalization and the ongoing celebritization of all aspects of culture and society. Focusing on the themes of celebrity and health, celebrity and identity, and celebrity and scandal, this volume presents chapters authored by experts from across the globe that deal with celebrity-audience relationships in different historical, cultural, and social settings, tackling the topics from social-psychological, critical/cultural, and persuasive perspectives. In doing so, this book highlights the broadening of disciplinary, paradigmatic, theoretical, and methodological approaches to celebrity studies research. By bringing these different approaches together in one book and drawing overall conclusions across chapters, the editors and contributors of this volume promote and facilitate cross-fertilization in ongoing efforts to grasp the fascinating complexity of celebrity-audiences relationships. Scholars of media, pop culture, and celebrity studies will find this collection particularly useful.