Rock Brands

Author : Elizabeth Barfoot Christian
Publisher : Lexington Books
Page : 370 pages
File Size : 49,5 Mb
Release : 2010-12-22
Category : Music
ISBN : 9780739146361

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Rock Brands by Elizabeth Barfoot Christian Pdf

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.

Author : Roger Blackwell,Tina Stephan
Publisher : John Wiley & Sons
Page : 258 pages
File Size : 50,9 Mb
Release : 2004-05-03
Category : Business & Economics
ISBN : 9780471483441

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Brands That Rock by Roger Blackwell,Tina Stephan Pdf

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.

Author : Tom Wagner
Publisher : Routledge
Page : 186 pages
File Size : 40,6 Mb
Release : 2019-10-16
Category : Religion
ISBN : 9780429018879

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Music, Branding and Consumer Culture in Church by Tom Wagner Pdf

Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants’ sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies.

Author : Joeri Van Den Bergh,Mattias Behrer
Publisher : Kogan Page Publishers
Page : 288 pages
File Size : 44,6 Mb
Release : 2013-03-03
Category : Business & Economics
ISBN : 9780749468057

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How Cool Brands Stay Hot by Joeri Van Den Bergh,Mattias Behrer Pdf

How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Author : Lew Bryson
Publisher : Stackpole Books
Page : 386 pages
File Size : 46,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780811736411

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Pennsylvania Breweries by Lew Bryson Pdf

Here's the new and updated edition of the bestselling guide to �Pennsylvania's 73 breweries and brewpubs. Beer writer and connoisseur Lew Bryson takes readers across the Keystone State to new breweries and old favorites, recounting the history of brewing and providing full information for travelers. Each brewery entry includes types of beer brewed at the site, available tours, food served, area lodging, nearby points of interest, and the author's 'Pick' of the best beer to try.

Author : Virginia. Department of Agriculture and Commerce
Publisher : Unknown
Page : 770 pages
File Size : 41,8 Mb
Release : 1896
Category : Agriculture
ISBN : CORNELL:31924055164234

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Annual Report of the Commissioner and the Board of Agriculture and Immigration by Virginia. Department of Agriculture and Commerce Pdf

Author : Virginia. Dept. of Agriculture and Commerce
Publisher : Unknown
Page : 222 pages
File Size : 44,6 Mb
Release : 1897
Category : Electronic
ISBN : UCAL:B2907703

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Report by Virginia. Dept. of Agriculture and Commerce Pdf

Author : Virginia
Publisher : Unknown
Page : 1369 pages
File Size : 55,7 Mb
Release : 1897
Category : Electronic
ISBN : UOM:39015068491870

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Annual Reports of Officers, Boards and Institutions of the Commonwealth of Virginia by Virginia Pdf

Author : Virginia
Publisher : Unknown
Page : 1380 pages
File Size : 54,8 Mb
Release : 1897
Category : Administrative agencies
ISBN : PRNC:32101080200494

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Annual Reports of Officers, Boards, and Institutions of the Commonwealth of Virginia, for the Year Ending September 30 ... by Virginia Pdf

Author : Virginia. Dept. of Agriculture and Immigration
Publisher : Unknown
Page : 226 pages
File Size : 45,6 Mb
Release : 1897
Category : Agriculture
ISBN : UOM:39015067319361

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Annual Report of the Commissioner and the Board of Agriculture and Immigration by Virginia. Dept. of Agriculture and Immigration Pdf

Author : Virginia. Department of Agriculture and Immigration
Publisher : Unknown
Page : 228 pages
File Size : 55,6 Mb
Release : 1897
Category : Agriculture
ISBN : OSU:32435022923007

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Report of the Commissioner and the Board of Agriculture and Immigration by Virginia. Department of Agriculture and Immigration Pdf

1903/04-1915/16 issued as nos. of it̲̲s ̲Bulletin; 1900/01-1902/03 include reports issued as nos. of the Bulletin.

Author : Diane Pecknold,Kristine M. McCusker
Publisher : Univ. Press of Mississippi
Page : 304 pages
File Size : 48,6 Mb
Release : 2016-02-08
Category : Music
ISBN : 9781496804945

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Country Boys and Redneck Women by Diane Pecknold,Kristine M. McCusker Pdf

Country music boasts a long tradition of rich, contradictory gender dynamics, creating a world where Kitty Wells could play the demure housewife and the honky-tonk angel simultaneously, Dolly Parton could move from traditionalist "girl singer" to outspoken trans rights advocate, and current radio playlists can alternate between the reckless masculinity of bro-country and the adolescent girlishness of Taylor Swift. In this follow-up volume to A Boy Named Sue, some of the leading authors in the field of country music studies reexamine the place of gender in country music, considering the ways country artists and listeners have negotiated gender and sexuality through their music and how gender has shaped the way that music is made and heard. In addition to shedding new light on such legends as Wells, Parton, Loretta Lynn, and Charley Pride, it traces more recent shifts in gender politics through the performances of such contemporary luminaries as Swift, Gretchen Wilson, and Blake Shelton. The book also explores the intersections of gender, race, class, and nationality in a host of less expected contexts, including the prisons of WWII-era Texas, where the members of the Goree All-Girl String Band became the unlikeliest of radio stars; the studios and offices of Plantation Records, where Jeannie C. Riley and Linda Martell challenged the social hierarchies of a changing South in the 1960s; and the burgeoning cities of present-day Brazil, where "college country" has become one way of negotiating masculinity in an age of economic and social instability.

Author : Bobby Borg
Publisher : Rowman & Littlefield
Page : 454 pages
File Size : 40,8 Mb
Release : 2020-01-07
Category : Music
ISBN : 9781538134634

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Music Marketing for the DIY Musician by Bobby Borg Pdf

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Author : Steve Jones
Publisher : Greenleaf Book Group
Page : 248 pages
File Size : 48,5 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781608322732

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Brand Like A Rock Star by Steve Jones Pdf

Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.

Author : Timothy D. Taylor
Publisher : University of Chicago Press
Page : 236 pages
File Size : 47,9 Mb
Release : 2015-12-29
Category : Music
ISBN : 9780226312026

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Music and Capitalism by Timothy D. Taylor Pdf

iTunes. Spotify. Pandora. With these brief words one can map the landscape of music today, but these aren’t musicians, songs, or anything else actually musical—they are products and brands. In this book, Timothy D. Taylor explores just how pervasively capitalism has shaped music over the last few decades. Examining changes in the production, distribution, and consumption of music, he offers an incisive critique of the music industry’s shift in focus from creativity to profits, as well as stories of those who are laboring to find and make musical meaning in the shadows of the mainstream cultural industries. Taylor explores everything from the branding of musicians to the globalization of music to the emergence of digital technologies in music production and consumption. Drawing on interviews with industry insiders, musicians, and indie label workers, he traces both the constricting forces of bottom-line economics and the revolutionary emergence of the affordable home studio, the global internet, and the mp3 that have shaped music in different ways. A sophisticated analysis of how music is made, repurposed, advertised, sold, pirated, and consumed, Music and Capitalism is a must read for anyone who cares about what they are listening to, how, and why.