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Author : Cassandra Case
Publisher : Unknown
Page : 0 pages
File Size : 50,8 Mb
Release : 1999
Category : Greece
ISBN : 1568996047
While visiting the Origins of Western Cultures exhibit at the Smithsonian's Museum of Natural History, Tomas finds himself back in time, competing in the Olympic Games in ancient Greece.
Author : Matt Hart
Publisher : HarperCollins
Page : 432 pages
File Size : 53,6 Mb
Release : 2020-10-06
Category : Sports & Recreation
ISBN : 9780062917805
"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
Author : Geoff Hollister
Publisher : Meyer & Meyer Verlag
Page : 362 pages
File Size : 44,7 Mb
Release : 2008
Category : Biography & Autobiography
ISBN : 9781841262345
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
Author : Chris Lear
Publisher : Rowman & Littlefield
Page : 288 pages
File Size : 44,9 Mb
Release : 2011-04-01
Category : Sports & Recreation
ISBN : 9780762774579
Top five Best Books About Running, Runner's World Magazine Top three Best Books About Running, readers of Runner's World Magazine (December 2009) A phenomenal portrait of courage and desire that will do for college cross-country what John Feinstein's A Season on the Brink did for college basketball.
Author : Tom Jordan
Publisher : Rodale Books
Page : 176 pages
File Size : 52,8 Mb
Release : 2012-12-19
Category : Biography & Autobiography
ISBN : 9781623360771
The story of America's greatest running legend. For five years, no American runner could beat him at any distance over a mile. But at the age of 24, with his best years still ahead, long-distance runner Steve Prefontaine finally lost. Driving alone at night after a party, Prefontaine crashed his sports car, putting a tragic, shocking end to the life and career of one of the most influential, accomplished runners of our time. More than 20 years later, Pre continues to influence the running world. From his humble origins in Coos Bay, Oregon, Pre became the first person to win four NCAA titles in one event. Year after year, he was virtually unbeatable. Instead of becoming one of the new breed of professional track athletes, Pre chose to stay amateur and fight for the adequate funding he felt American amateur athletes deserved. A man of incredible desire and energy, Pre trained relentlessly. In his drive to be the best, he spurred others to do their best. As one racer said, "He ran every race as if it were his last." But Pre not only touched runners; his exciting technique as well as his maverick lifestyle made him a favorite of the fans. A race with Prefontaine in it was automatically an event. His brief but brilliant life—documented by author Tom Jordan—is the tale of a true American hero. This is his story. "Some people create with words or with music or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more than just a race, it's style. It's doing something better than anyone else. It's being creative." —Steve Prefontaine *The e-book edition does not include photos
Author : Phil Knight
Publisher : Simon and Schuster
Page : 368 pages
File Size : 43,5 Mb
Release : 2016-04-26
Category : Biography & Autobiography
ISBN : 9781501135934
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Author : Stan Talbott
Publisher : Dog Ear Publishing
Page : 258 pages
File Size : 40,5 Mb
Release : 2011-04
Category : Electronic
ISBN : 9781457502132
Goddess Seeker is the account of Steven Jennys immersion in the Nike Culture, allowing the religious-like experience to motivate, influence, and alter his thoughts and actions while shaping his way of life. It begins when he hears the voice of the late American distance runner Steve Prefontaine say, "See; find J." Steven Jenny interprets the Prefontaine voice as guiding him to find Nike, the Greek goddess of Victory. Following his search through an Internet dating site, he selects three "Jens" who fit his ideal of the goddess Nike. Simultaneous to the pursuit of these three goddesses, Steven Jennys dream of a 3on3 basketball event outside Portlands Rose Garden arena begins blossoming. After running in Pres footsteps in Eugene, Steven Jenny moves to Beaverton and begins running daily around the Nike World Campus. He continues seeking support for his dream of Nikefest, a full-fledged sports festival while seeking his victory zephyr. Stan Talbott, 47, works as a financial advisor with an office in Portland, Oregon. In 2008 he earned his M.S. degree in Educational Leadership from the University of Oregon. In 1986, Talbott earned his B.A. degree in Journalism, also from the University of Oregon. He is an avid fan of Oregon Ducks Athletics, and a Lifetime UO Alumni Member Talbott, a passionate advocate for the Constitution, First Amendment, and Freedom of Expression, is currently working, triathlon training, and composing his next novel in his Central Oregon Homeland.
Author : Cory Wharton-Malcolm
Publisher : Simon and Schuster
Page : 238 pages
File Size : 46,7 Mb
Release : 2024-05-07
Category : Sports & Recreation
ISBN : 9781639366613
An infectiously positive and inclusive guide to running, from everyone's favourite Apple Fitness+ and Nike trainer, Coach Cory Wharton-Malcolm. "Everything Wharton-Malcolm does has the aim of helping people achieve the best version of themselves."—Evening Standard Think running isn't for you? Cory Wharton-Malcolm challenges this idea head-on with this joyful love letter to running and motivational guide for everyone. Advocating running as an inclusive and community-focused activity, Cory shows us how to celebrate the incredible mind-body connection by getting your sneakers on and starting your running journey from the couch to the end of the road and beyond. Sharing stories of his own mental and physical health challenges and the way running—both alone and with track buddies—lifted him up, All You Need is Rhythm and Grit includes advice on gear, running routes, pacing, good beats, and the will to start . . . and keep going. Cory believes you don't have to be a tall and slim superhuman to run and feel good doing it! For anyone who thinks running isn't for them, here is a vibrant and inclusive guide to one of the most egalitarian sports for people of all genders, all bodies, all identities and every class and color.
Author : Richard Askwith
Publisher : Random House
Page : 304 pages
File Size : 40,6 Mb
Release : 2014-03-06
Category : Sports & Recreation
ISBN : 9781448137909
Shortlisted for the 2015 Thwaites Wainwright prize for nature writing Richard Askwith wanted more. Not convinced running had to be all about pounding pavements, buying fancy kit and racking up extreme challenges, he looked for ways to liberate himself. His solution: running through muddy fields and up rocky fells, running with his dog at dawn, running because he's being (voluntarily) chased by a pack of bloodhounds, running to get hopelessly, enjoyably lost, running fast for the sheer thrill of it. Running as nature intended. Part diary of a year running through the Northamptonshire countryside, part exploration of why we love to run without limits, Running Free is an eloquent and inspiring account of running in a forgotten, rural way, observing wildlife and celebrating the joys of nature. An opponent of the commercialisation of running, Askwith offers a welcome alternative, with practical tips (learned the hard way) on how to both start and keep running naturally – from thawing frozen toes to avoiding a stampede when crossing a field of cows. Running Free is about getting back to the basics of why we love to run.
Author : Meb Keflezighi
Publisher : Tyndale House Publishers, Inc.
Page : 296 pages
File Size : 49,9 Mb
Release : 2014-06-06
Category : Biography & Autobiography
ISBN : 9781496403315
The incredible true story of Meb Keflezighi, winner of the 2014 Boston Marathon! When Meb Keflezighi signed up to run the Boston Marathon in 2014, no one expected him to be the first to cross the finish line. But if theres one thing Meb knows how to do, its overcome. Yet Meb is the living embodiment of the American dream. His family came to the U.S. to escape poverty and a violent war; 12-year-old Meb spoke no English at the time and had never raced a mile. Thanks to hard work and determination, he excelled academically and became an Olympic silver medalist. But it all came crashing down when Meb, a favorite for the Beijing Olympics, fractured his hip and pelvis during the trials and was left literally crawling. That same day, he lost his close friend and fellow marathoner to a cardiac arrest. Devastated, Meb was about to learn whether his faith in God, the values his parents had taught him, and his belief that he was born to run were enough to see him through. Run to Overcome is the story of a true American champion who discovered the real meaning of victory against all odds. Now with an updated chapter after Mebs amazing finish in Boston.
Author : Curran, Kevin
Publisher : IGI Global
Page : 333 pages
File Size : 51,9 Mb
Release : 2012-01-31
Category : Computers
ISBN : 9781466600393
"This book provides perspectives on the convergence of ubiquitous computing, intelligent systems research, and context awareness with the aim of encouraging the further development of ambient intelligence frameworks and research"--
Author : Jim Joseph
Publisher : AMACOM
Page : 240 pages
File Size : 49,6 Mb
Release : 2010-05-19
Category : Business & Economics
ISBN : 9780814415559
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
Author : Allen P. Adamson
Publisher : St. Martin's Press
Page : 308 pages
File Size : 43,9 Mb
Release : 2008-08-19
Category : Business & Economics
ISBN : 9780230614550
Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.
Author : Ali Mazhin
Publisher : Page Publishing Inc
Page : 195 pages
File Size : 51,5 Mb
Release : 2022-11-07
Category : Health & Fitness
ISBN : 9781662486579
Ali Mazhin wrote The Running Journey to help others find more purpose in their running and health. He is forty-three years old and called it The Running Journey because he describes his experience in racing, working two jobs, and how other people can learn, improve, and participate in various running events. He gives examples through his own experience and enjoyment in marathons, his pace, challenges, motivation to succeed, growing up as a kid, racing stories, and health advice, and it's mostly a chronological story. Ali made it a journey and focused on what he felt and discovered with each long-distance event he ran, and it portrays his interactions with volunteers, race crew, race directors, and even spectators.He has a passion for running, and he continues to learn, succeed, and wrote a story about it. He wanted to show the readers that they can learn and appreciate running wherever they are in life. He acknowledges people who work and gives the readers a path to succeed with their goals. The book sets itself apart from the normal running book and entices readers to move beyond their everyday running goals. Ali portrays his running journey to be visually informative and exciting.Ali paints his experiences in various marathons and events and motivates others to run and make sense of their own running. He illustrates his story in color, and is purposeful, constructive, and uses honorable words that show him as a happy, and experienced long-distance runner. The story includes Ali's visions that portray a successful and imaginative running journey. Ali portrays a role model who is worthy or praise and recognition that influences people to go in the right direction. His uses collaboration of words to show his running style to appeal to anyone who runs, works, exercises, or wants to improve themselves. Ali is a runner that goes through a journey of navigating through various challenges to learn, succeed, and complete races. His journey is encouraging and appeals to all types of people, including beginner, intermediate, and professional runners. Ali is professional and worthy of respect to most readers. He shows himself running on his own, in groups of people, and in races as an athletic, elite, and educated man. The book markets to most people, including those who exercise, run, are in school, and others who read various newspapers and magazines. Ali illustrates his own idea of motivation, perseverance, and resilience, and shows people that they can succeed through running and that life challenges are not typically easy, but can be overcome. He shows viewpoints from the many sides to illustrate his success.
Author : Peter Larson,Bill Katovsky
Publisher : Skyhorse Publishing Inc.
Page : 289 pages
File Size : 47,5 Mb
Release : 2012-06
Category : Health & Fitness
ISBN : 9781616083748
Explains why running injuries are so common, examining running form, running shoe design, and training, and includes insights on such topics as the evolution of running, stress-related injuries, and the advantages of barefoot running.