Ryanair Case Study And Strategic Analysis

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Ryanair Case Study and Strategic Analysis

Christoph Müller
Ryanair Case Study and Strategic Analysis Book PDF

Author : Christoph Müller
Publisher : GRIN Verlag
Page : 85 pages
File Size : 50,7 Mb
Release : 2011-04
Category : Electronic
ISBN : 9783640897322

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Ryanair Case Study and Strategic Analysis by Christoph Müller Pdf

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe's leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter's Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair's external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair's low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair's future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.

Case Study and Comparative Strategic Analysis of Toyota and Ryanair

Christoph Müller
Case Study and Comparative Strategic Analysis of Toyota and Ryanair Book PDF

Author : Christoph Müller
Publisher : GRIN Verlag
Page : 73 pages
File Size : 45,7 Mb
Release : 2011-04
Category : Electronic
ISBN : 9783640896790

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Case Study and Comparative Strategic Analysis of Toyota and Ryanair by Christoph Müller Pdf

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Surrey, course: Operations Management and Business Strategy, language: English, abstract: This paper seeks to compare and contrast the differences in the way manufacturing firms and service firms operate. For this purpose the paper conducts a comparative analysis of the operations strategy of Toyota, the world's leading car manufacturer and Ryanair, Europe's leading low-cost airline. Firstly, it will be dealt with the competitive factors both companies need to excel at in order to gain competitive edge and sustain economic viability from a long-term perspective. Secondly, it will outline the major aspects that enable both companies to succeed in a highly competitive and dynamic business environment. In particular, it will draw on key components of successful operations strategies, such as process design, human resource management, innovation management, supply chain management and quality management. Finally, the paper concludes by summing up the key points and highlighting the respective implications. In addition, the paper provides a more comprehensive strategic analysis of Ryanair's low-cost strategy in the appendix in order to promote understanding.

Ryanair case study and strategic analysis

Christoph Müller
Ryanair case study and strategic analysis Book PDF

Author : Christoph Müller
Publisher : GRIN Verlag
Page : 40 pages
File Size : 55,6 Mb
Release : 2011-04-19
Category : Business & Economics
ISBN : 9783640897247

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Ryanair case study and strategic analysis by Christoph Müller Pdf

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe’s leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter’s Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair’s external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair’s low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair’s future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.

A strategic analysis of Ryanair

Johannes Walder
A strategic analysis of Ryanair Book PDF

Author : Johannes Walder
Publisher : GRIN Verlag
Page : 12 pages
File Size : 40,6 Mb
Release : 2013-04-10
Category : Business & Economics
ISBN : 9783656404828

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A strategic analysis of Ryanair by Johannes Walder Pdf

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 67%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: This paper will analyse the reason behind the decision for low cost leadership as corporate strategy. Furthermore the implementation of the strategy into their value chain is going to be described and finally it is going to be evaluated if the strategy was successful.

Case study and comparative strategic analysis of Toyota and Ryanair

Christoph Müller
Case study and comparative strategic analysis of Toyota and Ryanair Book PDF

Author : Christoph Müller
Publisher : GRIN Verlag
Page : 63 pages
File Size : 50,5 Mb
Release : 2011-04-19
Category : Business & Economics
ISBN : 9783640896707

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Case study and comparative strategic analysis of Toyota and Ryanair by Christoph Müller Pdf

Research paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Surrey, course: Operations Management and Business Strategy, language: English, abstract: This paper seeks to compare and contrast the differences in the way manufacturing firms and service firms operate. For this purpose the paper conducts a comparative analysis of the operations strategy of Toyota, the world’s leading car manufacturer and Ryanair, Europe’s leading low-cost airline. Firstly, it will be dealt with the competitive factors both companies need to excel at in order to gain competitive edge and sustain economic viability from a long-term perspective. Secondly, it will outline the major aspects that enable both companies to succeed in a highly competitive and dynamic business environment. In particular, it will draw on key components of successful operations strategies, such as process design, human resource management, innovation management, supply chain management and quality management. Finally, the paper concludes by summing up the key points and highlighting the respective implications. In addition, the paper provides a more comprehensive strategic analysis of Ryanair’s low-cost strategy in the appendix in order to promote understanding.

An Analysis of Ryanair's Corporate Strategy

Miriam Mennen
An Analysis of Ryanair s Corporate Strategy Book PDF

Author : Miriam Mennen
Publisher : GRIN Verlag
Page : 41 pages
File Size : 52,7 Mb
Release : 2010-03
Category : Electronic
ISBN : 9783640569342

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An Analysis of Ryanair's Corporate Strategy by Miriam Mennen Pdf

Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals, especially the state monopoly carrier Air Lingus, outlined by Chan Kim and Renée Mauborgne (2004) as "Bloody or Red Ocean Strategy". Ryanair seemed to follow a "me-too strategy"; according to Osborne, K. (2005), they "tried to be all things to all people". Even they started restructuring; their strategy was not enough differentiated and their cost advantage was too low to be profitable. Ryanair then created a competitive advantage through the alignment of the three components of business systems; 1)Creating superior value for their customers (outside perspective) 2)Supplying their superior value-adding activities in an effective and efficient manner (which jointly form the "Value Chain") 3)Possessing over the resource base required to perform the value-adding activities, (inside perspective) According to Porter (1987), "corporate strategy is what makes the corporate whole add up to more than the sum of its business unit parts." It is seen to be concerned with the overall purpose and scope of the organisation and to meet the expectations of major stakeholders. All aspects of Ryanair's value chain are important to the company and their shareholders as Ryanair's decisions add value to both. The following report outlines the three perspectives of shaping Ryanair's business system. The value creation dimension of Ryanair's business model will be outlined, considering the theories of Porter and the more recent authors Kim and Mauborgne (2004). Further, the l

An Analysis of Ryanair’s Corporate Strategy

Miriam Mennen
An Analysis of Ryanair s Corporate Strategy Book PDF

Author : Miriam Mennen
Publisher : GRIN Verlag
Page : 19 pages
File Size : 53,9 Mb
Release : 2010-03-19
Category : Business & Economics
ISBN : 9783640568796

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An Analysis of Ryanair’s Corporate Strategy by Miriam Mennen Pdf

Essay from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals, especially the state monopoly carrier Air Lingus, outlined by Chan Kim and Renée Mauborgne (2004) as “Bloody or Red Ocean Strategy”. Ryanair seemed to follow a “me-too strategy”; according to Osborne, K. (2005), they “tried to be all things to all people”. Even they started restructuring; their strategy was not enough differentiated and their cost advantage was too low to be profitable. Ryanair then created a competitive advantage through the alignment of the three components of business systems; 1)Creating superior value for their customers (outside perspective) 2)Supplying their superior value-adding activities in an effective and efficient manner (which jointly form the “Value Chain”) 3)Possessing over the resource base required to perform the value-adding activities, (inside perspective) According to Porter (1987), “corporate strategy is what makes the corporate whole add up to more than the sum of its business unit parts.” It is seen to be concerned with the overall purpose and scope of the organisation and to meet the expectations of major stakeholders. All aspects of Ryanair’s value chain are important to the company and their shareholders as Ryanair’s decisions add value to both. The following report outlines the three perspectives of shaping Ryanair’s business system. The value creation dimension of Ryanair’s business model will be outlined, considering the theories of Porter and the more recent authors Kim and Mauborgne (2004). Further, the linkages in the airline’s value chain and their resource base will be analysed, considering Hamel and Prahalad’s (1990) core competency model (inside-out approach). In section 2, the future challenges of the airline are considered. Ryanair’s strengths and weaknesses will be analysed, internal value creating factors such as assets, skills or resources, to consider how the airline can create alignment to its opportunities and threats, external factors. An stronger “outside – in” approach for Ryanair’s future corporate strategy will be considered, applying Porter’s five forces model, placing the market, the competition, and the customer at the starting point of the strategy process.

Case Study Japan Airlines

Svenja Stellmann
Case Study Japan Airlines Book PDF

Author : Svenja Stellmann
Publisher : GRIN Verlag
Page : 28 pages
File Size : 41,6 Mb
Release : 2010-12-07
Category : Business & Economics
ISBN : 9783640770908

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Case Study Japan Airlines by Svenja Stellmann Pdf

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Northumbria University, course: Strategic Management and Leadership, language: English, abstract: Japan Airlines Corporation (JAL) is the leading full-service airline in Asia operating in the domestic and international passenger air-transport industry. However, in 2009 JAL's financial situation is alarming. 2009 was completed by a ¥51bn operating loss, representing a decrease of ¥140bn from previous year. In comparison, JAL's major competitor All Nippon Airways manages to stay in the black. This means JAL's competitive position is clearly in danger. Even worse - if JAL does not find a new strategic option immediately they are in danger of going bankrupt soon. This paper intends to find such a strategic option to guarantee future success of the airline. A thorough strategic analysis including an internal and external analysis is used to find out the key strategic issues. Afterwards three possible strategic options are discussed. The most promising option is put forward and its implementation issues are thoroughly discussed.

Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair

Leonard Kahungu
Strategic Planning in the Travel and Tourism Industry Case Study Ryanair Book PDF

Author : Leonard Kahungu
Publisher : GRIN Verlag
Page : 25 pages
File Size : 50,5 Mb
Release : 2018-07-13
Category : Business & Economics
ISBN : 9783668749870

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Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair by Leonard Kahungu Pdf

Academic Paper from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 78.00, , course: LRPM, language: English, abstract: This report seeks to develop a strategic plan for Ryanair to enable it gain a competitive advantage, and sustain its growth in the midst of emerging and unique challenges in the operational environment. Ryanair was established in 1985 by Tony Ryan, Liam Lonergan, and Christopher Ryan. Initially, the flight started with a small carrying capacity but gradually expanded following the development of conducive operational environment. In particular, Ryanair experienced tremendous growth in 1992, following the deregulation of the airline industry in the EU. This company seized the opportunity to expand and overtook the British Airways and Aer Lingus in 1995. Ryanair also exploited the technological advancements in 2000 by launching a website and ensured more than three quarters of its bookings were made via the company’s website. Nonetheless, Ryanair recorded a significant degree of financial losses in 2003 for the first time in a decade. This was followed by quick interventions which saw Ryanair explore new routes especially in the Eastern Europe. Notably, Ryanair’s growth has been impressive over the last few decades, especially between 1985 and 2011. However, the airline company has experienced turbulent forces in the last few decades as illustrated by financial losses reported in 2003, and recently in 2009.

Ryanair and the avoid of failure in the context of business. SWOT and PESTEL analysis

Voica Grasu
Ryanair and the avoid of failure in the context of business SWOT and PESTEL analysis Book PDF

Author : Voica Grasu
Publisher : GRIN Verlag
Page : 19 pages
File Size : 53,5 Mb
Release : 2021-04-08
Category : Business & Economics
ISBN : 9783346383105

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Ryanair and the avoid of failure in the context of business. SWOT and PESTEL analysis by Voica Grasu Pdf

Academic Paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 20. 00, Canterbury Christ Church University, course: Study Bussines with Foundation BA(HONS), language: English, abstract: The present study case pretend to be a very deep and clear analysis of the most important points into the Ryanair airline company business. Taking a look in the history of this airline it can be discovered that it was founded in 1984 as “Daren Enterprises“, by Cristopher Ryan, Liam Lonergam, the owner of irish travel agent from Club Travel agency and the irish bussines man Tony Ryan the founder of Guinness Peat Aviation, airline wich was shortly renamed “Ryanair”. As can be easily observed this business has been started like a family business and very amazing thing was this business it was started with 1 £ share capital and 25 employees. First launched route was in July 1986 with a daily flight and a small aircraft of just 15 seats. It was just one operation line from Waterford, from southeast of Ireland to London Gatwick. Over the years this small company has developed so strongly that it has come to operate over 240 destinations in 40 countries on a fleet of 470 aircrafts and has a team of over 17000 employees. This rise has led to the company performance to become one of the top budget airlines in Europe. The inspired management of the leaders, as well the right decisions made by the leaders and the good organisation of the bussines resulted in the overwhelming success of a small family business that became a strong company in the market. In the following chapters will be explained the steps and the strategies adopted to rich this target of success in business.

Ryanair. SWOT Analysis of the Leading Low Fare Airline

Irina Düsseldorf
Ryanair SWOT Analysis of the Leading Low Fare Airline Book PDF

Author : Irina Düsseldorf
Publisher : GRIN Verlag
Page : 23 pages
File Size : 44,6 Mb
Release : 2016-12-29
Category : Business & Economics
ISBN : 9783668370234

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Ryanair. SWOT Analysis of the Leading Low Fare Airline by Irina Düsseldorf Pdf

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,7, , course: Strategic Management, language: English, abstract: Ryanair is Europe’s leading low cost airline and offers the lowest fares on the airline market. But the question is how the small Irish company can count 103,000,000 international passengers in the fiscal year 2015, only 30 years after having been established. Why does Ryanair have a high recognition value for its brand, despite doing the advertising in-house and distributing only by using online channels? What is more, Ryanair does not offer customer loyalty programs, they do not have free drinks or food on-board; they even do not need external cleansing power for their fleet. And why no other low cost airline, like Easyjet or Lufthansa’s subsidiary Germanwings, overtook Ryanair’s competitive advantage to set the prices on the market? Actually they tried, but it still not working. What is so unique about the Irish Airline and how successful they compete with the airlines until today, will be demonstrated further in this assignment using the SWOT analysis.

A strategic analysis of Scandinavian airlines (SAS)

Johannes Walder
A strategic analysis of Scandinavian airlines SAS Book PDF

Author : Johannes Walder
Publisher : GRIN Verlag
Page : 13 pages
File Size : 52,8 Mb
Release : 2013-04-10
Category : Business & Economics
ISBN : 9783656404811

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A strategic analysis of Scandinavian airlines (SAS) by Johannes Walder Pdf

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.

A Case Study of EasyJet and the Airline Industry

Florian Mayer
A Case Study of EasyJet and the Airline Industry Book PDF

Author : Florian Mayer
Publisher : GRIN Verlag
Page : 81 pages
File Size : 54,8 Mb
Release : 2007-10
Category : EasyJet
ISBN : 9783638642989

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A Case Study of EasyJet and the Airline Industry by Florian Mayer Pdf

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 79, University of Leeds (Trinity & All Saints College), course: Advanced Marketing, (40 Fu noten) entries in the bibliography, language: English, abstract: This paper presents a thorough marketing plan for the no-frills, low-cost airline EasyJet by following a professional and widely-used and accepted marketing planning structure. To familiarise the reader with the airline industry as well as EasyJet, the company under study here, the text starts with an introduction to EasyJet's corporate history and its current position within the airline industry. Then, an external and internal analysis of EasyJet's business follows which culminates in a SWOT analysis. The paper concludes with a marketing plan recommendation to further EasyJet's growth in international air transport.

Aviation and Tourism

Anne Graham,Andreas Papatheodorou,Peter Forsyth
Aviation and Tourism Book PDF

Author : Anne Graham,Andreas Papatheodorou,Peter Forsyth
Publisher : Routledge
Page : 481 pages
File Size : 49,9 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9781317176763

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Aviation and Tourism by Anne Graham,Andreas Papatheodorou,Peter Forsyth Pdf

Transport is an essential element of tourism, providing the vital link between the tourist generating areas and destinations. Good accessibility, which is determined by the transport services provided, is a fundamental condition for the development of any tourist destination. Moreover the transport industry can be a major beneficiary of tourism because of the additional passenger demand that may be generated. Aviation is an increasingly important mode of transport for tourism markets. Whilst geography has meant that, in modern times, air travel has always been the dominant mode for long distance travel and much international tourism, moves towards deregulation, and in particular the emergence of the low cost carrier sector, have also increased aviation's significance for short and medium haul tourism trips. Thus developments in aviation can have very major implications for many leisure and business tourism markets. However the characteristics and needs of leisure travellers are generally so very different from business travellers that this necessitates a separate consideration of these markets if a detailed understanding of the relationship with aviation is to be gained. In spite of the obvious closeness between the aviation and tourism industries, there are very few specialist texts on this subject. Most tourism focused books consider aviation as just one component of the tourism industry which needs to be discussed, whereas aviation specialist texts rarely concentrate on just leisure travel. In addition there is very little literature that gives a detailed appreciation of the complexities and potential conflicts associated with the development of coherent and effective aviation and tourism policies. Therefore it is the aim of this book to fill this important gap which exists with a comprehensive, in-depth study of the relationship between aviation and leisure travel. The book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined.

The Low-cost Airline Ryanair

Stefanie Hoffmann
The Low cost Airline Ryanair Book PDF

Author : Stefanie Hoffmann
Publisher : GRIN Verlag
Page : 26 pages
File Size : 44,5 Mb
Release : 2007-11
Category : Airlines
ISBN : 9783638751384

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The Low-cost Airline Ryanair by Stefanie Hoffmann Pdf

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, Cardiff University (University), 29 entries in the bibliography, language: English, abstract: Just a few years ago Ryanair was a tiny, impoverished Irish airline trying unsuccessfully to compete with Aer Lingus using a handful of elderly turboprop planes. In 2003 its share price is so high the company is worth more than British Airways, and with the unlikely business model of selling seats for as little as 99 Pence for the privilege of flying to airports perhaps fifty miles outside the cities they purport to serve, Ryanair has become the most profitable airline in Europe. It is also an airline whose phenomenal success has never been too far from controversy, whether it is its militant lack of sympathy for its passengers when their flight is delayed or cancelled, its robust approach to industrial relations, or indeed the industrial language favoured by its charismatic and buccaneering chief executive, Michael O′Leary. (Creaton, 2005) The following questions will critically evaluate the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration.