Sales And Revenue Generation In Sport Business Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Sales And Revenue Generation In Sport Business book. This book definitely worth reading, it is an incredibly well-written.
Sales and Revenue Generation in Sport Business by David J. Shonk,James F. Weiner Pdf
"Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--
Sales and Revenue Generation in Sport Business by David J. Shonk,James F. Weiner Pdf
The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Sport Business Analytics by C. Keith Harrison,Scott Bukstein Pdf
"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.
Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy
Author : Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy Publisher : Human Kinetics Page : 356 pages File Size : 45,7 Mb Release : 2008 Category : Business & Economics ISBN : 073606477X
Sport Promotion and Sales Management by Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy Pdf
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.
Leveraging Brands in Sport Business by Mark P. Pritchard,Jeffrey L. Stinson Pdf
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
If you love sports and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples and stories, including insiders’ views of major sports deals, make this book a bible of information for those looking to begin or advance a career in the field or for anyone interested in the behind-the-scenes intricacies of sport business. Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author. The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant: Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry. Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area. Embrace technology and use the power of modern media to guide your organization toward its goals. Master leadership skills by establishing a framework for thinking and behaving as a leader at all times. Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices. Instructors who adopt the text will have access to an instructor’s guide that includes links to online video and audio clips that tie in directly to book topics, along with a “Breakthrough Moments” list of the 50 most significant events, chosen specifically to supplement the book’s content with societal context and historical depth. These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students. Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Marketing for Sport Business Success by Bonnie Parkhouse,Brian Turner,Kimberly Miloch Pdf
The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry. Combining two editors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport. Featuring the most current information in the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch: Includes a new chapter dedicated to the growing marketing trend of social media. Features comprehensive discussion on the uniqueness of sport marketing ever published. Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter. Enhances the learning experience with an integrated website utilizing test questions, PowerPoint?« slides, study guides, poll questions, and more.
The Business of Sport Management by John Beech,Simon Chadwick Pdf
An introduction to key aspects of sport management for both undergraduate and postgraduate students. The book will also serve as a useful resource for staff involved in teaching on sport related modules and programmes, and for practitioners working as managers of sport businesses.
International Sport Business Management by James J. Zhang,Brenda G. Pitts,Lauren M. Johnson Pdf
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
Sport Marketing by Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton Pdf
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Handbook of Sport Marketing Research by Nancy L. Lough,William Anthony Sutton Pdf
Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to date. This Handbook revisits trends, presents instruments designed to assess key constructs, and provides critical analysis of industry practices with regard to issues such as gender, race, and ethical practices.
Author : Stephen G. Diorio,Chris K. Hummel Publisher : John Wiley & Sons Page : 292 pages File Size : 40,5 Mb Release : 2022-04-19 Category : Business & Economics ISBN : 9781119871125
Revenue Operations by Stephen G. Diorio,Chris K. Hummel Pdf
Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find: Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses. The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs. The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years. An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.