Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 40,8 Mb
Release : 2020
Category : Electronic
ISBN : 1792420307
Selling in the Sport Industry
Anonim
Selling In The Sport Industry
Selling In The Sport Industry Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Selling In The Sport Industry book. This book definitely worth reading, it is an incredibly well-written.
Financial Management in the Sport Industry
Brown T Matthew
Author : Brown T Matthew
Publisher : Routledge
Page : 958 pages
File Size : 49,6 Mb
Release : 2016-12-15
Category : Sports & Recreation
ISBN : 9781351817462
Financial Management in the Sport Industry by Brown T Matthew Pdf
Financial Management in the Sport Industry provides readers with an understanding of sport finance and the importance of sound financial management in the sport industry. It begins by covering finance basics and the tools and techniques of financial quantification, using current industry examples to apply the principles of financial management to sport. It then goes beyond the basics to show how financial management works specifically in sport - how decisions are made to ensure wealth maximization. Discussions include debt and equity financing, capital budgeting, facility financing, economic impact, risk and return, time value of money, and more. The final section focuses on sport finance in three sectors of the industry - public sector sports, collegiate athletics, and professional sport-providing in-depth analysis of financial management in each sector. Sidebars, case studies, concept checks, and practice problems throughout provide practical applications of the material and enable thorough study and practice. The business of sport has changed dynamically since the publication of the first edition, and this second edition reflects the impact of these changes on financial management in the sport industry. New to this edition are changes to reflect the global nature of sport (with, for example, discussions of income tax rates in the Premiere League), expanded material on the use of spreadsheets for financial calculations, a primer on accounting principles to help students interpret financial statements, a valuation case study assignment that takes students step by step through a valuation, a new stadium feasibility analysis using the efforts of the Oakland Raiders to obtain a new stadium, a new economic impact example focusing on the NBA All Star game, and much more.
Sales and Revenue Generation in Sport Business
David J. Shonk,James F. Weiner
Author : David J. Shonk,James F. Weiner
Publisher : Human Kinetics
Page : 346 pages
File Size : 44,6 Mb
Release : 2021-10-21
Category : Business & Economics
ISBN : 9781492594239
Sales and Revenue Generation in Sport Business by David J. Shonk,James F. Weiner Pdf
The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Sport Promotion and Sales Management
Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy
Author : Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy
Publisher : Human Kinetics
Page : 356 pages
File Size : 40,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 073606477X
Sport Promotion and Sales Management by Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy Pdf
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Contemporary Sport Management
Paul M. Pedersen,Lucie Thibault
Author : Paul M. Pedersen,Lucie Thibault
Publisher : Human Kinetics
Page : 537 pages
File Size : 42,9 Mb
Release : 2021-08-04
Category : Physical education and training
ISBN : 9781718202993
Contemporary Sport Management by Paul M. Pedersen,Lucie Thibault Pdf
"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
Sport Marketing
Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton
Author : Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton
Publisher : Human Kinetics
Page : 490 pages
File Size : 49,9 Mb
Release : 2021-03-12
Category : Sports
ISBN : 9781492594628
Sport Marketing by Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton Pdf
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports
Management Association, Information Resources
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1008 pages
File Size : 43,9 Mb
Release : 2020-11-27
Category : Sports & Recreation
ISBN : 9781799877523
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by Management Association, Information Resources Pdf
From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.
Financial Management in the Sport Industry
Matthew T. Brown,Daniel A. Rascher,Mark S. Nagel,Chad D. McEvoy
Author : Matthew T. Brown,Daniel A. Rascher,Mark S. Nagel,Chad D. McEvoy
Publisher : Taylor & Francis
Page : 687 pages
File Size : 49,6 Mb
Release : 2021-04-07
Category : Business & Economics
ISBN : 9781000351651
Financial Management in the Sport Industry by Matthew T. Brown,Daniel A. Rascher,Mark S. Nagel,Chad D. McEvoy Pdf
Now in a fully revised and updated third edition, this essential textbook introduces the fundamentals of sport finance and sound financial management in the sport industry. It is still the only textbook to explain every aspect of finance from the perspective of the sport management practitioner, explaining key concepts and showing how to apply them in practice in the context of sport. The text begins by covering finance basics and the tools and techniques of financial quantification, using industry examples to apply the principles of financial management to sport. It then goes further, to show how financial management works specifically in the sport industry. Discussions include interpreting financial statements, debt and equity financing, capital budgeting, facility financing, economic impact, risk and return, time value of money, and more. The final part of the book examines financial management in four sectors of the industry: public sector sport, collegiate athletics, professional sport, and international sport. It provides an in-depth analysis of the mechanics of financial management within each of these sport sectors. Useful features, such as sidebars, concept checks, practice problems, case analysis and case questions will help students engage more deeply with financial techniques and encourage problem-solving skills. This new edition includes a completely new chapter on international sport, reflecting the globalized nature of the modern sport industry, as well expanded coverage of current issues such as digital media finance, recent legal cases affecting collegiate sport, and the central importance of collective bargaining. Financial Management in the Sport Industry is an essential textbook for any undergraduate or postgraduate course in sport finance, and an invaluable supplement to any course in sport business or sport management. It is also an important reference for all sport management practitioners looking to improve their understanding of finance. The book is accompanied by updated and expanded ancillary materials, including an instructor’s manual, PowerPoint slides, and an image bank.
Encyclopedia of Sport Management
Pedersen, Paul M.
Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
Page : 560 pages
File Size : 47,7 Mb
Release : 2021-12-14
Category : Sports & Recreation
ISBN : 9781800883284
Encyclopedia of Sport Management by Pedersen, Paul M. Pdf
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
The Sport Business Handbook
Rick Horrow,Rick Burton,Myles Schrag
Author : Rick Horrow,Rick Burton,Myles Schrag
Publisher : Human Kinetics
Page : 481 pages
File Size : 45,5 Mb
Release : 2022-10-03
Category : Sports
ISBN : 9781718214002
The Sport Business Handbook by Rick Horrow,Rick Burton,Myles Schrag Pdf
The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.
Principles and Practice of Sport Management
Lisa Pike Masteralexis,Mary Hums
Author : Lisa Pike Masteralexis,Mary Hums
Publisher : Jones & Bartlett Learning
Page : 553 pages
File Size : 49,5 Mb
Release : 2023-06-30
Category : Business & Economics
ISBN : 9781284254303
Principles and Practice of Sport Management by Lisa Pike Masteralexis,Mary Hums Pdf
Updated and revised with the latest data in the field, Principles and Practice of Sport Management, Seventh Edition provides students with the foundation they need to prepare for a variety of sport management careers. Offering an overview of the sport industry and coverage of the foundational knowledge and skills of the today's sport manager, this market leading text ensures that readers not only understand this dynamic field but have the tools and skills they need to pursue potential employment and career opportunitiesOffering an overview of the sport industry and coverage of the foundational knowledge and skills of the today's sport manager, this market leading text ensures that readers not only understand this dynamic field but have the tools and skills they need to pursue potential employment and career opportunities. Key Features: - New chapter on eSports introduces students to this rapidly developing billion-dollar industry which draws in gamers, spectators, teams, leagues, and sponsors increasingly in need of sport managers' expertise - Discussion on the impact of the COVID-19 pandemic on the sports industry - An expanded look at emerging and innovative forms of sports media in the Sports Communications Chapter. - Revamped Ethics chapter that addresses newly emerging issues and how sports managers should address them. - Interactive case studies and chapter questions offer opportunities to apply concepts and principles. - Student Workbook! This 190-page workbook within the Navigate Advantage includes activities for each chapter for additional practice and reinforcement. - Navigate Advantage Access (included with the printed text) unlocks a comprehensive and interactive eBook, a 190-page digital workbook with practice activities for each chapter, assessments, a full suite of instructor resources, and learning analytics reporting tools. - Unparalleled in instructor resources, including test banks, presentation slides, answer keys to case study questions, and more help facilitate class preparation.
How to Win at the Sport of Business
Mark Cuban
Author : Mark Cuban
Publisher : Diversion Books
Page : 92 pages
File Size : 41,8 Mb
Release : 2011-11-20
Category : Business & Economics
ISBN : 9780983988533
How to Win at the Sport of Business by Mark Cuban Pdf
Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS. "It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." —BUSINESS INSIDER Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors. "In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." —HUFFINGTON POST
The Sport Business Handbook
Rick Horrow
Author : Rick Horrow
Publisher : Human Kinetics Publishers
Page : 409 pages
File Size : 45,9 Mb
Release : 2019-02-28
Category : Business & Economics
ISBN : 9781492543107
The Sport Business Handbook by Rick Horrow Pdf
"This book is a collection of writings from sport business professionals. Each of the 28 chapters tackles an essential topic that any person who wants to be a force in sport business will face early and often in his or her career"--
The Business of Sports
Scott Rosner,Kenneth Shropshire
Author : Scott Rosner,Kenneth Shropshire
Publisher : Jones & Bartlett Publishers
Page : 792 pages
File Size : 44,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780763780784
The Business of Sports by Scott Rosner,Kenneth Shropshire Pdf
The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Market Research Methods in the Sports Industry
Neven Šerić,Jasenko Ljubica
Author : Neven Šerić,Jasenko Ljubica
Publisher : Emerald Group Publishing
Page : 256 pages
File Size : 51,6 Mb
Release : 2018-05-29
Category : Business & Economics
ISBN : 9781787541931
Market Research Methods in the Sports Industry by Neven Šerić,Jasenko Ljubica Pdf
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.