Sales Coaching Solutions

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Sales Coaching Solutions

Author : Gerardus Blokdyk
Publisher : Createspace Independent Publishing Platform
Page : 136 pages
File Size : 50,6 Mb
Release : 2018-04-04
Category : Electronic
ISBN : 1987517288

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Sales Coaching Solutions by Gerardus Blokdyk Pdf

What are the expected benefits of Sales Coaching Solutions to the business? How do we manage Sales Coaching Solutions Knowledge Management (KM)? What should the next improvement project be that is related to Sales Coaching Solutions? How can we incorporate support to ensure safe and effective use of Sales Coaching Solutions into the services that we provide? What is the total cost related to deploying Sales Coaching Solutions, including any consulting or professional services? This breakthrough Sales Coaching Solutions self-assessment will make you the reliable Sales Coaching Solutions domain leader by revealing just what you need to know to be fluent and ready for any Sales Coaching Solutions challenge. How do I reduce the effort in the Sales Coaching Solutions work to be done to get problems solved? How can I ensure that plans of action include every Sales Coaching Solutions task and that every Sales Coaching Solutions outcome is in place? How will I save time investigating strategic and tactical options and ensuring Sales Coaching Solutions costs are low? How can I deliver tailored Sales Coaching Solutions advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Sales Coaching Solutions essentials are covered, from every angle: the Sales Coaching Solutions self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Sales Coaching Solutions outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Sales Coaching Solutions practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Sales Coaching Solutions are maximized with professional results. Your purchase includes access details to the Sales Coaching Solutions self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.

Sell More With Sales Coaching

Author : Peri Shawn
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 51,7 Mb
Release : 2013-09-19
Category : Business & Economics
ISBN : 9781118786017

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Sell More With Sales Coaching by Peri Shawn Pdf

Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. When done effectively, sales coaching can be the catalyst that improves sales results, team morale and employee retention. Sell More with Sales Coaching provides results-proven sales coaching material that includes assessment, exercises and sales coaching questions. As a result of applying the tools and strategies in this book, sales leaders and teams will drive higher revenues and performance by: Assessing team members' sales capacities Determining what type of coaching is needed on an individual basis Identifying sales mistakes being committed by salespeople Coaching salespeople to avoid committing sales mistakes Improving the quality of sales conversations Increasing the quality of conversations within the team Leveraging the use of CRM during sales coaching The author's company, the Coaching and Sales Institute, has worked with large sales forces and provided training for the launch of the debit card, and one of the fastest-growing divisions of the Royal Bank of Canada.

Sales Leadership

Author : Keith Rosen
Publisher : John Wiley & Sons
Page : 295 pages
File Size : 53,7 Mb
Release : 2018-09-25
Category : Business & Economics
ISBN : 9781119483250

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Sales Leadership by Keith Rosen Pdf

"Coaching is the universal language of learning, development, and change." Imagine a workplace without fear, stress, or worry. Instead, you're acknowledged as a valued, contributing team player who doesn't sacrifice priorities, values, happiness, or your life for your job. Sound ludicrous? Consider this is a reality in many thriving organizations. Most leadership books don't apply to sales leadership. Sales leaders are uniquely and indispensably special and need to be coached in a way that's aligned with their role, core competencies, and individuality to achieve their personal goals and company objectives. What if you can successfully coach anyone in 15, 5, or even 60 seconds using one question? Sales Leadership makes delivering consistent, high-impact coaching easy. For busy, caring managers, this removes the pressure and misconception that, "Coaching is difficult, doesn't work, and I don't have time to coach." Since most managers don't know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do others' work, create dependency, and nourish the seed of mediocrity. Great business leaders shift from doing people's jobs to developing them by learning the language of leadership coaching. In its powerful simplicity, Sales Leadership delivers a chronological path to develop a thriving coaching culture and coaching leaders who develop top performing teams and sales champions. Using Keith's intuitive LEADS Coaching Framework™, the coaching talk tracks for critical conversations, and his Enrollment strategy to create loyal, unified teams, you will inspire immediate change. Now, coaching is easily woven into your daily conversations and rhythm of business so that it becomes a natural, healthy habit. In his award-winning book, Coaching Salespeople Into Sales Champions, Keith was the first Master Certified Coach to share his personal coaching playbook that is now the standard for coaching excellence. Ten years later, and one million miles traveled, he reveals the evolution of sales leadership and coaching mastery through his experiences working with Fortune 5000 companies and small businesses worldwide. In the first book ever titled Sales Leadership, you'll master the ability to: Ask more questions, give less advice, and build trust and accountability to rely on people to do their job. Reduce your workload and save 20 hours a week on unproductive and wasteful activities. Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos. Achieve business objectives, boost sales faster, and retain more customers. Create buy-in around strategic change and improve daily performance metrics. Assess company readiness and ensure implementation of a successful and sustainable coaching initiative and create a healthy, happy workplace. "People create the mindset, mindset shapes behavior, behavior defines culture, and ultimately, culture determines success. That's why the primary business objective is: To Make Your People More Valuable."

Sales Coaching Essentials

Author : Mark Garrett Hayes
Publisher : Practical Inspiration Publishing
Page : 247 pages
File Size : 51,5 Mb
Release : 2022-05-16
Category : Business & Economics
ISBN : 9781788603324

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Sales Coaching Essentials by Mark Garrett Hayes Pdf

** Business Book Awards 2023 Finalist ** Need your new sales hires to get up to speed faster? Want your salespeople to stop depending on you? Like to get the very best from your sales team? “This is the book you keep on your shelf and ‘dog-ear’ as a new or seasoned manager with tips you can action immediately. A rare find among sales books today.” Ashton Williams – Senior Manager Revenue Enablement ADA “A masterpiece in sales coaching. Your salespeople will become autonomous in their thinking, discovering their own answers, mastering their own objections, and you will be the guide to their success.” Caroline McCrystal – Senior Account Manager UK&I GTM Banking Experian “Mark does a phenomenal job demystifying sales coaching and making it actionable for frontline managers. A must-read for any sales leader unlocking the performance of their team.” Matthew Dixon – Co-author of The Challenger Sale and Jolt More than ever you need to coach your team so they can think for themselves, take responsibility for their performance and do what you hired them to do. If you want to turn your team into top sales performers, sales coaching must be your focus. Let this practical and easy-to-read book show you how. Mark Garrett Hayes is an accredited coach and trainer, and is passionate about helping sales leaders to dramatically boost sales performance and accountability.

Sell Is Not a Four Letter Word

Author : Doug Robinson
Publisher : Rj Communications
Page : 292 pages
File Size : 45,6 Mb
Release : 2012-07-01
Category : Business & Economics
ISBN : 0578108283

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Sell Is Not a Four Letter Word by Doug Robinson Pdf

$ell is NOT a Four Letter Word was written with today's busy salespeople in mind. Doug has divided each of his eight chapters into short segments containing helpful sales training nuggets that can be read in five minutes or less. This makes it easy to pick up and put down the book during the demands of a hectic selling day, without losing the continuity of what the read is saying. This book was not written to be an all-encompassing treatise of sales techniques and philosophies, as there are many of those already in circulation. This is a compilation of stories and selling ideas from Doug's 40 years in various positions in the sales world. It has been seasoned with homespun humor to make it tasty enough for the reader to want to savor the many success nuggets contained inside. Whether you sell business-to-business, person-to-person, from a call center cubicle, or as a service employee adding new customers or up selling existing ones; your performance will improve after reading this book and applying its principles and coaching suggestions to your career.

Ask The Sales Coach-Practical Answers to the Questions Sales People Ask Most

Author : Susan A. Enns
Publisher : B2B Sales Connections Inc.
Page : 78 pages
File Size : 55,5 Mb
Release : 2019-02-20
Category : Business & Economics
ISBN : 9781370297658

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Ask The Sales Coach-Practical Answers to the Questions Sales People Ask Most by Susan A. Enns Pdf

Contrary to the popular belief, sales people don’t rely on “the gift of the gab” to be successful. Actually, the opposite is true. The best sales professionals spend far more time asking and listening than they do talking and selling. They ask questions of their customers; they ask questions of their colleagues, and they ask questions of their managers. If Oxford defines curiosity as the strong desire to know or learn something, then by that definition, sales people are curious by nature. In fact, that’s how sales professionals learn to be professional in the first place. This is a collection of practical answers to questions sales people ask most. Written by Susan A. Enns, a professional sales coach with a proven track record of sales excellence over her 30 plus year career. Her accomplishments include consecutively being the top sales rep in Canada, managing the top sales branch, and achieving outstanding sales growth in a national channel sales organization. She has written several books about sales and sales management and has created numerous automated sales tools. Her work has been published in several locations numerous times and has sold on five separate continents. As such, over the years, Susan has been asked many questions by many sales people. After a while, she saw that sales people, regardless of their experience, the products they sell, the industries in which they operate, or the countries where they sell, all share similar curiosities. In other words, although the wording may be different when asked in an email or when asked in person, sales people all ask the same questions, the most common of which are answered in this ebook. As the old saying goes, the only stupid questions are the ones unasked. As a sales professional, you should never be afraid to “Ask the Sales Coach” because you will learn so much from the answers! - "Susan really knows the selling world. She's honest, articulate, bright, giving, highly competent, personable and a top professional. Welcome her. It's the right thing to do." - "Our company hired Susan as our sales coach. She has helped me make more appointments, close more deals and make more money. The 3 most important concepts in sales. I would recommend any sales force hire her to help boost business sales". - "Susan ...understands the sales process intimately and is able to create a management process around it that drives sales people to accomplish their goals." - "Susan knows her stuff. She brings many years of great sales experience and success to anyone who wished to improve their skills in sales. She is very personable, and is not afraid to tell it like it is. I would recommend anyone (and I have) to Susan, her website, her books if you want to become a better sales person." - “Thanks for the training… I made my quota this year in May!”

Critical Selling

Author : Nick Kane,Justin Zappulla
Publisher : John Wiley & Sons
Page : 230 pages
File Size : 47,6 Mb
Release : 2015-09-28
Category : Business & Economics
ISBN : 9781119052586

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Critical Selling by Nick Kane,Justin Zappulla Pdf

Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.

Leaders Build Business

Author : Adella Pasos
Publisher : Adella Pasos
Page : 150 pages
File Size : 42,8 Mb
Release : 2020-09-11
Category : Education
ISBN : 9781648586439

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Leaders Build Business by Adella Pasos Pdf

Are you interested in becoming a great leader? Leadership skills can be a struggle to develop, even if you don’t fully understand the process, this book will help you become more confident in your abilities, build relationships and become passionately committed to your work. Finally, the book contains solid advice that you can believe in. If you are in charge of sales for a company, in any capacity, you need this book. Each of these recommendations is an essential part of building your path to becoming the best leader you could ever be. Develop the skills you need to be successful in any industry. A large variety of topics are covered in this book, ranging from sales management, tips for designing a sales focused organization, technology solutions to boost sales, ways to keep a team happy, methods to reduce turnover, mentoring vs training programs, sales and marketing alignment, how to motivate an unproductive team, and more! What's Inside? --- Why a Sales Team is Important What makes a good sales team How does a sales team work What defines success in sales --- The Sales Team's Structure The 4 Core Sales Roles Organizing a team to quickly scale Creating a sales team development plan Tips for designing a sales focused organization --- How to Support A Sales Team Organizing and standardizing your sales processes Why use a CRM system to manage sales Reasons to adopt technology solutions to boost sales Sales training & kick-off meetings priorities Marketing materials and collaboration tools --- Developing Sales Leaders to Improve Results Performance issues that may arise how to decide on your sales training initiatives Using more experienced sales team members to coach newbies How to reflect on performance Identifying each sales person’s potential Topics that should be discussed in your training program --- Ways to Keep a Sales Team Happy Being fair with lead disbursement and quotas Rewards for good selling behavior Marketing support materials Creating a bonus compensation structure Giving your team a sense of achievement --- How to Reduce Sales Team Turnover How to identify situations where the team finds difficulties Ways to communicate your sales goals How to inspire confidence, energy and enthusiasm Personal encouragement and motivational strategies --- Mentoring vs Coaching vs Training Basic skills and knowledge acquisition process How to improve your team’s competencies and capabilities Setting timelines for training / coaching completion, Building relationships with your sales team Benefits of mentoring and the knowledge transfer process --- Sales and Marketing Alignment Mapping out your customer journey and buyer personas Deciding on what stages of the sales funnel Marketing vs sales teams will play a role The lead generation process from start to finish How marketing can reduce unproductive prospecting Getting everyone on the same page with brand messaging --- Measuring Results & Impact Ways to ask direct and open questions The types of results that should be reviewed with the team Pipeline and sales development --- Getting the Best Outcome How to identify signs of improvement Sales enablement solutions, how progress is measured Methods to generate meaningful conversations

Unleashing Your Inner Sales Coach

Author : Darryl Rosen
Publisher : AuthorHouse
Page : 270 pages
File Size : 54,9 Mb
Release : 2010-12-17
Category : Business & Economics
ISBN : 9781456712020

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Unleashing Your Inner Sales Coach by Darryl Rosen Pdf

UNLEASHING YOUR INNER SALES COACH WILL HELP YOU... Control the controllables Maintain a healthy attitude Engage your sales professionals Make the right moves as a sales manager Set clear expectations Manage Accountability Handle price changes Lead Business Reviews Conduct one-to-one coaching sessions Foster Creativity "Ride" together to success Handle objections and close sales Run effective meetings Share difficult feedback

Coaching Skills for Sales Managers

Author : Gerard Assey
Publisher : Collection Skills
Page : 0 pages
File Size : 40,7 Mb
Release : 2023-11-06
Category : Electronic
ISBN : 9392492235

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Coaching Skills for Sales Managers by Gerard Assey Pdf

Discover the transformative journey from being a Manager to becoming an Effective Sales Coach with 'Coaching Skills for Sales Managers.' This comprehensive guide covers the pivotal role of sales managers, emphasizing the benefits of coaching. It explores the ROI of implementing effective coaching and when to use it, uncovering the necessity for every great sales manager to wear the coaching hat. The book provides practical insights into creating the ideal coaching environment, offers a deep dive into key skill sets, and addresses common barriers to coaching. Readers will find actionable strategies for building relationships, setting clear expectations, assessing performance, and implementing various coaching techniques. It tackles challenges like managing remote sales teams and offers solutions to deal with attitude and habit issues that may affect sales personnel. With valuable coaching resources, future trends in sales coaching, and essential do's and don'ts, this book equips sales managers to lead with coaching and drive organizational success in a dynamic sales landscape.

Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance

Author : Michelle Vazzana,Jason Jordan
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 42,9 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781260121162

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Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance by Michelle Vazzana,Jason Jordan Pdf

Make sales coaching a daily priority for top-of-game staff performance Those who do it right prove time and time again that sales coaching works. If you’re one of the many managers yet to reap the benefits of sales coaching, the solution is in your hands. Based on one of today’s most popular sales training programs Crushing Quota breaks the process down into manageable components, so you can make sales coaching a realistic, meaningful part of your staff’s job. It all comes down to three critical points that the vast majority of sales managers today are missing: •Provide clear direction for sellers on how to get to quota—for all sales roles•Ensure effective execution by coaching the right things, in the right measure, executed the right way •Assess seller performance and make timely course corrections It’s all about helping your people make the best use of their time and effort. That’s what coaches do. When a salesperson is skilled at making important decisions about which priorities to pursue and which ones to ignore to—results follow. It’s that simple. Crushing Quota teaches you how to develop the best coaching approach for your teams and their individual sellers using powerful research-based best practices. This is the definitive guide to making sales coaching work for any sales team in any industry.

The Challenger Sale

Author : Matthew Dixon,Brent Adamson
Publisher : Penguin
Page : 240 pages
File Size : 50,9 Mb
Release : 2011-11-10
Category : Business & Economics
ISBN : 9781101545898

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The Challenger Sale by Matthew Dixon,Brent Adamson Pdf

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Coaching Salespeople into Sales Champions

Author : Keith Rosen
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 48,6 Mb
Release : 2010-06-03
Category : Business & Economics
ISBN : 9780470893418

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Coaching Salespeople into Sales Champions by Keith Rosen Pdf

Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better - fast. Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation. You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster. Winner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to: Boost sales, productivity and personal accountability, while reducing your workload Conduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunities Achieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of business Design, launch and sustain a successful internal coaching program Turn-around underperformers in 30 days or less Build deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectives Coach and retain your top performers Collaborate more powerfully and communicate like a world-class leader Training develops salespeople. Coaching develops sales champions. Your new competitive edge.

Super Charge Your Sales Team-A Sales Manager’s Guide to Effective Coaching

Author : Robert J. Weese
Publisher : B2B Sales Connections Inc.
Page : 20 pages
File Size : 54,8 Mb
Release : 2019-02-04
Category : Business & Economics
ISBN : 9780463683583

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Super Charge Your Sales Team-A Sales Manager’s Guide to Effective Coaching by Robert J. Weese Pdf

Are sales cycles getting longer and prospects failing to buy? Is constant discounting of the price eroding your profit margin? Are your sales people busy but not effective because they are focusing on the wrong activities? Are changes needed but you are not sure what to do? Selling has been compared to sports for years. So much so, that sales people are called the elite athletes of the business world. Why? Both professions are performance based, and their incomes are tied to their ability to consistently over achieve. Just as professional athletes need advice from expert coaches to achieve peak performance, so do sales people. As a sales manager, you are your team’s coach, and the better you are at coaching, the more successful your sales team will be. Will making an investment in your coaching skills really help? Absolutely! Leslie Schumacher of Talent Bits & Bytes reports that salespeople who are coached daily outperform other salespeople by 30%! Also, salespeople receiving ineffective coaching averaged only 83% of goal attainment, where as their performance rose to 102% when they then received effective coaching. “Coaching is a powerful tool that managers have at their disposal to improve the capability of their sales teams and that it should be a priority for developing sales talent”. (Harvard Business Review). Most sales managers would agree that coaching their sales teams is key job function contributing to their success, however few know how to do it properly. In fact, according to studies, only 7% of sales managers were found to be effective at coaching without training. This ebook looks at the key coaching activities necessary to build stronger sales teams and reach revenue goals. It’s written by Robert J. Weese, a professional sales coach with a proven history of helping sales teams reach record revenue growth. Robert, a former competitive fencer, has decades of experience working with high performance athletes, and he knows the parallels between success in sports and success in sales are rooted in the same framework. This book contains the information and the tools needed to improve your coaching skills and have an immediate positive effect on your sales results. Do you want to be a better sales manager? Then you need to be a better coach. This ebook will show you how. - "I love your coaching services Bob. You are a top pro and everything I learn I love knowing it will be practical and make sense going forward." - “I increased my average sale value by 20% and almost doubled my closing success thanks to Bob’s sales coaching - "Bob, I wanted to let you know that the sales training session I had with you this morning was the most valuable one I have ever attended." - “Hey Bob, I really enjoyed your session this week. I like that it’s so customized to exactly what I’m struggling with.” - “Bob has helped our firm tremendously and is my go-to guy for sales.”

Integrity Selling for the 21st Century

Author : Ron Willingham
Publisher : Currency
Page : 239 pages
File Size : 53,6 Mb
Release : 2003-06-17
Category : Business & Economics
ISBN : 9780385509565

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Integrity Selling for the 21st Century by Ron Willingham Pdf

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.